Here are the questions you need to answer, to be able to create a web site and make money from it:
1. What to sell (products, services, advertisements or a brand)?
2. How to sell (web design, copy writing, technology, getting paid online)?
3. How to get visitors to your web site (generating traffic: free and paid)?
4. How to get them to buy your stuff (conversion: creating something remarkable, pre-selling, branding, trust building, give-aways)?
5. How to keep them and their friends coming back for more (upselling, cross-selling, affiliate program, joint ventures, self-sustaining lead generation)?
Master these 5 areas, one item at a time, and you are golden.
But the real secrets lie in knowing not just what to do, but more importantly, how to do it.
The web is full of information, but the problem is, the web is full of information! No, that was not a misprint - half of what is in this book is probably out there somewhere on the web, distributed among millions of pages. The problem is that the good information is hiding out there along with the bad information, and there is no easy way to find it.
All of that information is of absolutely no use unless someone collects it, reviews it, filters it and validates it. Yes, that last part - validating it - is the most important one. It is so easy to publish your thoughts online, that it has become almost impossible to cut through the clutter and get to the good stuff.
For instance, if you did a Yahoo! or Google search on "Yahoo SEO" or "Google SEO", you will get millions of web pages that supposedly have information about optimizing your web site for Yahoo! or Google. That information is buried within thousands of blog posts, forum postings, newsletters, reports, and niche sites.
If it is all sitting out there for free, then why is it that there people pay Yahoo a one time fee $299, and an ongoing yearly fee of $299 (forever) to get their web site listed in Yahoo's index (on top of that, if you stop paying them, and they will remove your site from their database)? And then there are others who pay hundreds, if not thousands, to Search Engine Optimization (SEO) companies or to buy high-priced commercial tools, in order to get top rankings on Google.
Are these people crazy to pay so much money to others to get their sites ranked on these search engines, when all of that information is available for free? Or are they just too lazy to do it themselves?
The truth is they are neither crazy, nor lazy. The problem is one of validation.
There is no practical way of finding out whether all that information available for free is any good at all, unless someone puts them all together in context, in a meaningful, consumable way - someone who can be trusted as a source, someone who is an authority on the subject, and someone who has done it all themselves - someone like yours truly.
In this book, you will learn spectacularly simple and completely free ways to get a spanking new web site (with absolutely no PageRank, no incoming links, no visitors) not just listed on Yahoo! and Google within days, but also get a top ranking on both these search engines (along with the rest) without spending a single dime on SEO, without exchanging a single link, without building a single list, without sending out a single email, without buying a single piece of software that promises "top rankings".
In fact, you will learn how to use the very same techniques to get not one, not two, but three top Google listings for the same web site, without using even one black-hat or gray-hat technique.
Just the two chapters on Traffic Generation and Link Popularity alone will be worth 10 times the price of this book. But I'll let you be the judge.
Publisher:
Niche Words Publishing
Author:
Ravi Jayagopal
Release Date: 2007-07-19
ISBN/EAN: 0979437601 / 9780979437601
This unique book examines up-to-the-minute uses of technology in financial markets and then explains how you can profit from that knowledge. To participate in mainstream .NET development, you must address the changes in financial markets by using the most sophisticated tools available, Microsoft .NET technology.
Software developers and architects, IT pros, and tech-savvy business users alike will find this book comprehensive and relevant. Each chapter presents problems and solutions that cover business aspects and relevant .NET features. Each aspect of .NET is analyzed in its proper context, so you'll understand why it is relevant and applicable in a real-life business case.
Want to assert yourself as a cutting-edge PHP web developer? Take a practical approach, learning by example from author Quentin Zervaas, and discover how to bring together the many technologies needed to create a successful, modern web application.
In Practical Web 2.0 Applications with PHP, PHP, MySQL, CSS, XHTML, and JavaScript/Ajax development techniques are brought together to show you how to create the hottest PHP web applications, from planning and design up to final implementation, without going over unnecessary basics that will hold you back. This book includes must-have application features such as search functionality, maps, blogs, dynamic image galleries, and personalized user areas. The Zend Framework is used extensively to build the application, allowing you to focus on developing the application rather than on reinventing the wheel.
Topics covered include application planning and design; setting up the application framework; using CSS for easier styling; adding dynamic effects the easy way using JavaScript libraries such as Prototype and script.aculo.us; and implementing several must-have web application features such as user login, blogs, dynamic image galleries, search functionality, mapping with Google Maps, and much more. Zervaas covers everything in a practical, tutorial style so you can start working on your own projects as quickly as possible.
Create cutting-edge PHP/MySQL web applications.
Implement must-have functionality such as blogs, maps, search functionality, and dynamic image galleries.
Master styling with CSS and dynamic effects using Ajax/JavaScript libraries.
What you'll learn
How to set up the perfect PHP/MySQL application development environment
How to implement basic user management functionality
How to use many of the components from the Zend Framework
How to effectively make use of the Prototype and script.aculo.us JavaScript libraries, including many examples of developing custom JavaScript classes
How to create standards-compliant and accessible HTML code and effectively style it using CSS
How to create a basic blog system and enhance it with Ajax
How to add personalized user areas to your web application
How to create a dynamic image gallery
How to add search functionality to your application
How to use the Google Maps API to add maps to your application
How to implement popular Web 2.0 features, such as microformats, tags, and web feeds
Who is this book for?
This book is for any PHP developer who wants to stay ahead of the curve, with practical, high-level web application development techniques.
About the Apress Practical Series
The Practical series from Apress is your best choice for getting the job done, period. From professional to expert, this series lets you apply project-motivated templates (or frameworks) step by step in a very direct, practical, and efficient manner toward current real-world projects that may be sitting on your desk. So whatever your career goal, Apress can be your trusted guide to take you where you want to go on your IT career empowerment path.
A software testing survival guide for those who work in Internet time With Internet applications spreading like wildfire, the field of software testing is increasingly challenged by the brave new networked world of e-business. This book brings you up to speed on the technologies, testing concepts, and tools you'll need to run e-business applications on the Web. Written by Hung Nguyen, a coauthor of the bestselling software testing book of all time, Testing Computer Software, this new guide takes you to the next level, helping you apply your existing skills to the testing of B2B (Business-to-Business), B2C (Business-to-Consumer), and internal Web-based applications. You'll learn how to test transactions across networks, explore complex systems for errors, and work efficiently with the many components at play--from servers to browsers to protocols. Most importantly, you'll get detailed instructions on how to carry out specific test types along with case studies and error examples for each test.
Software testers, test leads and test managers, QA analysts and managers, and IT managers and staff will find this an invaluable resource for their testing projects. With an emphasis on achievable goals and necessary rather than nice-to-have features, Testing Applications on the Web provides: * An analysis of the Web-application model and the difference between Web testing and traditional testing * A tutorial on the methodology and techniques for networking technologies and component-based testing * Strategies for test planning, test case designing, and error analysis on the Web * Effective real-world practices for UI (User Interface) tests, security tests, installation tests, load and stress tests, database tests, and more * A survey of commercial tools and a sampling of proven test matrices and templates
Written by a true authority in the field, Hung Q. Nguyen's Testing Applications on the Web is a nicely comprehensive guide to virtually every conceivable aspect of software testing. It's filled with must-have background information for any test engineer or manager who's testing thin-client systems.
Gray-box testing--a new means to test complex, distributed systems based on server-side components and browser-based clients--is the focus of the book. While, in the past, testers might have ignored certain aspects of stand-alone desktop software, today's Web-based software requires a thorough knowledge of every aspect of multitiered Web applications. To this end, the book surveys the basics of essential computing topics like thin-client computer architectures, networking (including a comprehensive introduction to TCP/IP and related standards), databases, and SQL.
This book also outlines the state of the art in software testing. Notable sections include a short guide to no fewer than 24 distinct types of software tests, how to test browser-based user interfaces effectively, and a thorough guide to Web-performance testing. The general discussion of testing methodology is anchored by a case study on actual test documents and tests for a Web-based software application (a tool for tracking software defects). The text closes with a survey of today's testing tools, and blank templates for creating your own test plans in the field.
With its expert's-eye view of what's involved in software testing, bolstered by real-world examples, Testing Applications on the Web proves itself an extremely worthwhile resource. --Richard Dragan
Topics covered:
Introduction to Web testing
Gray-box testing fundamentals
Traditional vs. Web testing
History of computing architectures
Thick and thin clients
Survey of 24 software-testing types, including acceptance tests, load/volume testing, regression, and user-interface testing
Networking basics, including TCP/IP fundamentals, DNS, and network architectures
Web components for thin-client systems
Test partitioning
Guide to test planning
Templates and sample documents
Testing case study
User-interface tests for browsers (design and implementation tests)
Functional tests, including FASTs (functional acceptance simple tests), TOFTs (task-oriented functional tests), and FETs (forced error tests)
Database testing (white-box and black-box techniques)
SQL tutorial
Testing help systems
Installation tests, including uninstall tests and tools
Configuration and compatibility testing (testing on multiple browsers)
Web security (security attacks and encryption basics)
The power of the Web lies in the fact that anyone and everyone can access it, and this should also extend to users with disabilities. Accessibility is about making websites accessible to those with aural, visual, or physical disabilities, or rather, constructing websites that dont exclude these people from accessing the content or services provided.
This isn't difficult to accomplish and doesn't require anything more than your normal tool set-HTML, CSS, JavaScript, Flash, or whatever else. All you need to do is use these tools in the right way, and bear in mind the guidelines that exist to help you keep your websites accessible and the laws that enforce web accessibility around the world.
This book gives you all you need to know about web accessibility, whether you are a web designer or developer who wants your sites to be accessible, or a business manager who wants to learn what impact the web accessibility laws have on your websites.
After an overview of the accessibility law and guidelines, and a discussion about accessibility and its implementation in the enterprise, the book goes on to show how to implement accessible websites using a combination of concise references and easy-to-follow examples, covering:
Understanding assistive technologies
Creating accessible content using XHTML, JavaScript, CSS, Flash, and PDFs
Testing against WCAG (including 2.0) and Section 508
Retrofitting inaccessible sites where necessary
The book concludes with an in-depth analysis of accessibility law around the world. If youre concerned about the legal and moral implications of web accessibility, then this book is perfect for you. It is written by some of the world's experts on accessibility, leaving you in good hands.
Summary of Contents:
PART 1: THE IMPACT OF WEB ACCESSIBILITY
Chapter 1: Understanding Web Accessibility
Chapter 2: Overview of Law and Guidelines
Chapter 3: Implementing Accessibility in the Enterprise
PART 2: IMPLEMENTING ACCESSIBLE WEBSITES
Chapter 4: Overview of Accessible Technologies
Chapter 5: Assistive Technology: Screen Readers and Browsers
Chapter 6: Accessible Content
Chapter 7: Accessible Navigation
Chapter 8: Accessible Data Input
Chapter 9: CSS for Accessible Web Pages
Chapter 10: Accessible JavaScript
Chapter 11: Accessible Flash
Chapter 12: PDF Accessibility
Chapter 13: Accessibility Testing
Chapter 14: Introduction to WCAG 2.0
Chapter 15: Retrofitting Case Study: Redesign of a University Website
PART 3: ACCESSIBILITY LAW AND POLICY
Chapter 16: U.S. Web Accessibility Law in Depth
Chapter 17: Worldwide Accessibility Laws and Policies
Appendix A: Glossary of Terms
Appendix B: Guide to the Section 508 Standards for Electronic and Information Technology
Appendix C: Overview of PAS 78 Guide to Good Practice in Commissioning Accessible Websites
Publisher:
friends of ED
Authors:
Jim Thatcher, Andrew Kirkpatrick, Mark Urban, Bruce Lawson, Shawn Lawton Henry
Release Date: 2006-07-24
ISBN/EAN: 1590596382 / 9781590596388
Provides a complete roadmap for understanding how XML, XSL, XML Schema, and related specifications interlink to create powerful, real-world applications. Both a reference and tutorial, this practical guide begins with a detailed timeline that charts the history of the Internet, the Web, and XML. Softcover. CD-ROM included.
Publisher:
Addison-Wesley Professional
Author:
Kenneth B. Sall
Release Date: 2002-06-10
ISBN/EAN: 0201703599 / 9780201703597
GoLive CS is more than just a simple Web authoring tool: As part of Adobe's new Creative Suite (which includes Photoshop and Acrobat), it's a key component of an overall Web workflow that lets you work seamlessly among all of your graphics applications to create spectacular Web sites. Before you know it, you'll be importing layered Photoshop files into GoLive, creating PDF files from within the GoLive environment, and using the visual layout grid and Cascading Style Sheets to turn out fluid, beautiful Web pages.
Ajax is at the heart of the Web 2.0 revolution. It isn't a technology but, rather, is a technique that leverages other technologies and techniques, such as CSS, XML, DHTML, and XHTML. Many Web designers and programmers would like to incorporate Ajax in their projects because of the amazing functionality it can add to a Web site, but they can't because of the steep learning curve. That's where this book steps in. It makes learning Ajax fun and easy -- a great place to start! Visual QuickProject Guides focus on a single project. In this case the project is creating a business employee directory, like an address book. What's being created is a better, new kind of Web site.
The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day
Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
Publisher:
For Dummies
Author:
Brad Hill
Release Date: 2004-06-25
ISBN/EAN: 0764571435 / 9780764571435
