Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction
Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns
Blog to connect with readers, driving them to Amazon and bookstores
Boost your visibility with Google, use MySpace for viral marketing
Ignite word of mouth with Web social networks
Capitalize on peer content and "amateur" book reviews
Here's what the experts say about this book:
"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."
-- Jane Corn, Amazon.com Top Reviewer
"I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away."
-- Scott Sigler, # 1 bestselling author
"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."
-- Aaron Shepard, author: Aiming at Amazon
"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"
- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."
-- Dave Taylor, author: 'Growing Your Business with Google'
"I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual."
-- Steve O'Keefe, author: 'Publicity on the Internet'
"...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses."
-- Marion Gropen, president, Gropen Associates
Here's what's inside the book:
... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness
... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations
... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews
... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site
... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service
... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites
... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing
... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . . guides; Search Inside the Book; Statistically Improbable Phrases; Writing book reviews; Amapedia; Customer discussions; BookSurge; Your Amazon profile
Publisher:
Weber Books
Author:
Steve Weber
Release Date: 2008-12-12
ISBN/EAN:
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Every day, millions of users log on to their favorite online forums and interact with others to get advice and discuss everything from the latest news and trends to their hobbies to their professions to whatever else strikes their fancy. Administrators have to lead these communities, deal with difficult users, and choose moderators. Legal constraints, spammers, and technical issues can turn the excitement of running an online community into chaos. With the right guidance, however, running forums can be a pleasure. Patrick O'Keefe has spent years developing and managing online communities. Now, he shows readers how to make the right decisions about every aspect of their forums, including:
choosing a name and domain name * picking the right software * deciding on user options like avatars and private messaging * setting guidelines and dealing with violators * ensuring that posts stay on topic * settling online disputes among users * involving their users and keeping the site interesting Managing Online Forums is the one book that shows site owners and administrators how to create a safe and entertaining community that users will return to again and again.
Publisher:
AMACOM
Author:
Patrick O'Keefe
Release Date: 2008-04-10
ISBN/EAN:
Awake at the Wheel is a book about ideas: what they are, where they come from, and what it takes to manifest them in a world not always ready for the new and the different. Simply put, it's a book about possibility, about the wellspring of creation, about the strange and fascinating process we all go through whenever we have an idea and try to do something about it. And while it's often said that "ideas are a dime a dozen," the fact is that your idea - the one you can't get out of your head - is priceless. That is, IF you make the kind of effort required to turn that top of the line idea into a bottom line reality. Maybe it's an idea for a new business. Maybe it's an idea for a new product...or invention...or a book you want to write...or a school you want to open...or a move you want to make. Maybe it's an idea for something that will change the world...or if not THE world, then YOUR world. Whatever it is, one thing is clear: it's time for you to take the next step. Now!
Publisher:
Morgan James Publishing
Author:
Mitchell Lewis Ditkoff
Release Date: 2008-05-01
ISBN/EAN: 1600372961 / 9781600372964
Imagine walking into a coffee shop and meeting 19 people at one large table, each of whom works from home for a living and each of whom does something different. Some sell mortgages, others write resumes, and some sell crafts, all from the comfort of their home. Now think for a minute if you could get each person, all 19 of them, to write a plan for building the online business that they perform from home―complete with the rates they charge, the places they advertise, and the information they use to run their business. Enter The Recession-Busting Guide to Making Money Online From Home, an absolute must have for those serious about starting a home-based business online.
In the recession our country faces today, this book helps lift people up with inspirational stories of people making money from home in the most peculiar of ways, all true, all written by the people who actually make the money each day from home―not journalists or spectators, but the players themselves. Enjoy chapter after chapter of groundbreaking work-at-home concepts, all involving a computer and all focused on having little to no start-up costs. This is the book you’ve been waiting for when it comes to building a recession-busting online business from home.
Chapter 1: Virtually Yours: How to Make Money as a Virtual Assistant Chapter 2: Making Money With Your Crafts Online Chapter 3: Writing SEO Content for Webmasters Chapter 4: Blogging for Bucks Chapter 5: The At-Home Call Center Contributor Preface Chapter 6: Making Money From Home With Affiliate Marketing Chapter 7: Become an Online Fitness Trainer Chapter 8: Logo Design From Home Chapter 9: Freelance Editing at Home Chapter 10: Making Money at Home With Google AdSense Chapter 11: Improving Your Business With Links Chapter 12: At Home Mortgage Broker Chapter 13: Pluck Bucks Without Laying Eggs Chapter 14: Creating and Selling Private-Label Information Products With Private-Label Rights Chapter 15: Profiting From Home With Shorts Reports Chapter 16: Increasing Visibility With Public Relations Chapter 17: The Art of Social Networking: How to Win Customers and Drive More Traffic to Your Site Chapter 18: Making Money From Home With Transcription Services Chapter 19: Home-Based Web Design (Without Using HTML)
Publisher:
Rufus Space Press
Author:
Clark R. Covington
Release Date: 2009-03-20
ISBN/EAN:
More people have used the Internet to participate in an online group than to read news or even to buy something. Online social networks have enjoyed phenomenal growth in recent years, and every major Internet portal now offers some kind of social networking or "blogging" tool to its users. But these tools are not just recreational – they are rapidly becoming essential tools for business. They are part of a "social software" toolkit that includes blogs, relationship capital management software, advanced contact managers, virtual communities, web conferencing, instant messaging, and much more. The Virtual Handshake gives you the tools to take advantage of these new technologies to become dramatically more successful in business. Filled with clear, real-life examples, The Virtual Handshake shows you how to: * sign new customers, meet new business partners, and find your dream job * create a powerful professional presence online * attract business in online networks * meet more relevant senior people * start and promote your own blog * master the email deluge * analyze and value your social network * use web conferencing and discussion forums to build strong relationships * manage your contact database * ensure privacy and safety online The Virtual Handshake is the first book ever written about how to become extraordinarily successful by using these new online tools. Buying the book gives you a free pass to an extremely thorough and continually-updated resource site, TheVirtualHandshake.com.
Publisher:
AMACOM
Authors:
David Teten, Scott Allen
Release Date: 2005-08-29
ISBN/EAN: 0814472869 / 9780814472866
“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.”
“...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.”
--David Mather, President, Hoovers, Inc.
The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality.
Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era.
Join the conversation--www.thefacebookera.com.
Fan the book--www.facebook.com/thefacebookera.
Right this minute, more than 1.5 million people are on Facebook. They’re interacting with friends--and talking about your brands. They’re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get them!
Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too.
Includes a practical 60-day action plan for positioning your company to win in the Facebook Era
For companies of all sizes, in all industries--and business functions ranging from marketing to operations
By Clara Shih, creator of Faceconnector, the first business application on Facebook
Learn how to…
Understand how social networking transforms our personal and professional relationships Why social networking will have business impact comparable to the Internet
Use online social networks to hypertarget your customers Hone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance
Define and implement your optimal social networking brand strategy Ask the right questions, set the right goals and priorities, and execute on it
Implement effective governance and compliance Understand and mitigate the risks of social networking/Web 2.0 initiatives
Publisher:
Prentice Hall PTR
Author:
Clara Shih
Release Date: 2009-03-22
ISBN/EAN: 0137152221 / 9780137152223
This book definitively shows how to get a commerce-empowered site up and running quickly and easily with very few enterprise-level tools. The search chapter is a must-read, and you'll learn much from a structured, methodic approach to ASP.NET development.
— Jason Salas, Microsoft MVP, ASP. My overwhelming impression is that (the) book is user-friendly, very well designed, and a joy to use. Top regards to Darie and Watson for their admirable efforts.
— Charles Abboud, MCSD.net
Field experts Cristian Darie and Karli Watson will teach you to build e-commerce websites using ASP.NET technology. The authors walk you comfortably through the process&emdash;from design to deployment&emdash;and illustrate a complete e-commerce programming solution.
You will learn to make use of third-party shopping-cart and payment facilities (especially suitable for small e-commerce operations). Further into the book, you will learn to supplement your site with greater functionality, eventually crafting a complete online shopping and order processing system.
This book teaches by example and features real-world code. Also included are updates for Visual Studio .NET 2003, and .NET 1.1. Upon reading this book, you will be able to quickly design and run a fully functioning online store. Further, you'll learn techniques to maintain flexibility in your site's design, so it can grow right along with your business.
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.
Publisher:
John Wiley and Sons
Author:
Corey Perlman
Release Date: 2009-01-20
ISBN/EAN:
Old rule: Your website is all about you. New rule: Your website is all about the customer.
Old rule: Online advertising will surpass offline advertising. New rule: Integrated offline and online advertising wins every time.
Old rule: Delivering leads is the only job for a website. New rule: The best websites deliver leads and customer service.
These are just some of the new rules of online marketing that you’ll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER® Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you’re a novice or a veteran real estate pro, you’ll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy--with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER® Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!
Publisher:
Wiley
Author:
Dan Gooder Richard
Release Date: 2004-03-02
ISBN/EAN: 0471472239 / 9780471472230
