Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.
Publisher:
Adams Media Corporation
Author:
Roger C. Parker
Release Date: 2000-06-01
ISBN/EAN: 1580622550 / 9781580622554
New Price: $3.99 /
Used Price: $1.33 /
Collectible Price: n.a. Buy
it Now!
Average Rating: 5.0
Number of
Reviews: 22
Streetwise is a bounty of information
Rating:
What a great resource. For a small biz like myself, it gives simple, concrete "growth" advice and direction. It should be in new print...not relegated to the used marketplace. With so much fodder out there, this stands way above the pack!
Total Votes: 1, Helpful Votes: 1, Date: 2005-09-25
Still good as gold
Rating:
Most books published this long ago look incredibly dated by now. This one isn't. Everything in it still rings true, and it's a shame more websites don't heed this man's advice.
Total Votes: 3, Helpful Votes: 3, Date: 2003-08-28
Excellent Treatise on E-marketing!!
Rating:
I've been marketing and selling on the internet since 1995. There is one specific idea in this book that IF you actually use it, you will almost certainly triple your business. (No kidding) I definitely wish I would have had this book 5 years ago. However, I have it now and the fundamentals are superb. Parker takes you through the strategies that bring people to your web site and develop a web site that gets people to come back again and again.
I absolutely love this book and strongly suggest you pick it up. ...Isn't it worth it to gain some powerful, usable and workable strategies that will make you 1000 times the investment?! It's a no-brainer!
Kevin Hogan...
Total Votes: 2, Helpful Votes: 2, Date: 2001-12-26
The Book is not as great as the review says...
Rating:
I bought the book because I saw a lot of great reviews about it on amazon.com. But after reading the book, it's really disappointing because the book is just very shallow about web marketing... It's also very repetitive and all it says is very general, it doesn't really cover much on strategic web marketing. A lot of the articles on the many web marketing sites or newsletters out there are much more helpful than that book. It doesn't tell much except for mentioning repeatedly how good content, customers registration and email newsletters are important for relationship marketing... It doesn't provide any resource at all for the readers to create good content, to build a customer email database or to launch an effective promotion or marketing campaign, i don't recommend this book at all.
Total Votes: 10, Helpful Votes: 9, Date: 2001-06-15
Indispensible
Rating:
I keep referring to Parker's book over and over again. Even someone who has been marketing via the Net for several years will find this text a cogent, insightful and organized source of help. I can't imagine my Web-based efforts without its guidance.
Total Votes: 2, Helpful Votes: 2, Date: 2001-02-25
Streetwise is a bounty of information
Rating:
What a great resource. For a small biz like myself, it gives simple, concrete "growth" advice and direction. It should be in new print...not relegated to the used marketplace. With so much fodder out there, this stands way above the pack!
Total Votes: 1, Helpful Votes: 1, Date: 2005-09-25
Still good as gold
Rating:
Most books published this long ago look incredibly dated by now. This one isn't. Everything in it still rings true, and it's a shame more websites don't heed this man's advice.
Total Votes: 3, Helpful Votes: 3, Date: 2003-08-28
Excellent Treatise on E-marketing!!
Rating:
I've been marketing and selling on the internet since 1995. There is one specific idea in this book that IF you actually use it, you will almost certainly triple your business. (No kidding) I definitely wish I would have had this book 5 years ago. However, I have it now and the fundamentals are superb. Parker takes you through the strategies that bring people to your web site and develop a web site that gets people to come back again and again.
I absolutely love this book and strongly suggest you pick it up. ...Isn't it worth it to gain some powerful, usable and workable strategies that will make you 1000 times the investment?! It's a no-brainer!
Kevin Hogan...
Total Votes: 2, Helpful Votes: 2, Date: 2001-12-26
The Book is not as great as the review says...
Rating:
I bought the book because I saw a lot of great reviews about it on amazon.com. But after reading the book, it's really disappointing because the book is just very shallow about web marketing... It's also very repetitive and all it says is very general, it doesn't really cover much on strategic web marketing. A lot of the articles on the many web marketing sites or newsletters out there are much more helpful than that book. It doesn't tell much except for mentioning repeatedly how good content, customers registration and email newsletters are important for relationship marketing... It doesn't provide any resource at all for the readers to create good content, to build a customer email database or to launch an effective promotion or marketing campaign, i don't recommend this book at all.
Total Votes: 10, Helpful Votes: 9, Date: 2001-06-15
Indispensible
Rating:
I keep referring to Parker's book over and over again. Even someone who has been marketing via the Net for several years will find this text a cogent, insightful and organized source of help. I can't imagine my Web-based efforts without its guidance.
Total Votes: 2, Helpful Votes: 2, Date: 2001-02-25
Streetwise is a bounty of information
Rating:
What a great resource. For a small biz like myself, it gives simple, concrete "growth" advice and direction. It should be in new print...not relegated to the used marketplace. With so much fodder out there, this stands way above the pack!
Total Votes: 1, Helpful Votes: 1, Date: 2005-09-25
Still good as gold
Rating:
Most books published this long ago look incredibly dated by now. This one isn't. Everything in it still rings true, and it's a shame more websites don't heed this man's advice.
Total Votes: 3, Helpful Votes: 3, Date: 2003-08-28
Excellent Treatise on E-marketing!!
Rating:
I've been marketing and selling on the internet since 1995. There is one specific idea in this book that IF you actually use it, you will almost certainly triple your business. (No kidding) I definitely wish I would have had this book 5 years ago. However, I have it now and the fundamentals are superb. Parker takes you through the strategies that bring people to your web site and develop a web site that gets people to come back again and again.
I absolutely love this book and strongly suggest you pick it up. ...Isn't it worth it to gain some powerful, usable and workable strategies that will make you 1000 times the investment?! It's a no-brainer!
Kevin Hogan...
Total Votes: 2, Helpful Votes: 2, Date: 2001-12-26
The Book is not as great as the review says...
Rating:
I bought the book because I saw a lot of great reviews about it on amazon.com. But after reading the book, it's really disappointing because the book is just very shallow about web marketing... It's also very repetitive and all it says is very general, it doesn't really cover much on strategic web marketing. A lot of the articles on the many web marketing sites or newsletters out there are much more helpful than that book. It doesn't tell much except for mentioning repeatedly how good content, customers registration and email newsletters are important for relationship marketing... It doesn't provide any resource at all for the readers to create good content, to build a customer email database or to launch an effective promotion or marketing campaign, i don't recommend this book at all.
Total Votes: 10, Helpful Votes: 9, Date: 2001-06-15
Indispensible
Rating:
I keep referring to Parker's book over and over again. Even someone who has been marketing via the Net for several years will find this text a cogent, insightful and organized source of help. I can't imagine my Web-based efforts without its guidance.
Total Votes: 2, Helpful Votes: 2, Date: 2001-02-25
Streetwise is a bounty of information
Rating:
What a great resource. For a small biz like myself, it gives simple, concrete "growth" advice and direction. It should be in new print...not relegated to the used marketplace. With so much fodder out there, this stands way above the pack!
Total Votes: 1, Helpful Votes: 1, Date: 2005-09-25
Still good as gold
Rating:
Most books published this long ago look incredibly dated by now. This one isn't. Everything in it still rings true, and it's a shame more websites don't heed this man's advice.
Total Votes: 3, Helpful Votes: 3, Date: 2003-08-28
Excellent Treatise on E-marketing!!
Rating:
I've been marketing and selling on the internet since 1995. There is one specific idea in this book that IF you actually use it, you will almost certainly triple your business. (No kidding) I definitely wish I would have had this book 5 years ago. However, I have it now and the fundamentals are superb. Parker takes you through the strategies that bring people to your web site and develop a web site that gets people to come back again and again.
I absolutely love this book and strongly suggest you pick it up. ...Isn't it worth it to gain some powerful, usable and workable strategies that will make you 1000 times the investment?! It's a no-brainer!
Kevin Hogan...
Total Votes: 2, Helpful Votes: 2, Date: 2001-12-26
The Book is not as great as the review says...
Rating:
I bought the book because I saw a lot of great reviews about it on amazon.com. But after reading the book, it's really disappointing because the book is just very shallow about web marketing... It's also very repetitive and all it says is very general, it doesn't really cover much on strategic web marketing. A lot of the articles on the many web marketing sites or newsletters out there are much more helpful than that book. It doesn't tell much except for mentioning repeatedly how good content, customers registration and email newsletters are important for relationship marketing... It doesn't provide any resource at all for the readers to create good content, to build a customer email database or to launch an effective promotion or marketing campaign, i don't recommend this book at all.
Total Votes: 10, Helpful Votes: 9, Date: 2001-06-15
Indispensible
Rating:
I keep referring to Parker's book over and over again. Even someone who has been marketing via the Net for several years will find this text a cogent, insightful and organized source of help. I can't imagine my Web-based efforts without its guidance.
Total Votes: 2, Helpful Votes: 2, Date: 2001-02-25
Streetwise is a bounty of information
Rating:
What a great resource. For a small biz like myself, it gives simple, concrete "growth" advice and direction. It should be in new print...not relegated to the used marketplace. With so much fodder out there, this stands way above the pack!
Total Votes: 1, Helpful Votes: 1, Date: 2005-09-25
Still good as gold
Rating:
Most books published this long ago look incredibly dated by now. This one isn't. Everything in it still rings true, and it's a shame more websites don't heed this man's advice.
Total Votes: 3, Helpful Votes: 3, Date: 2003-08-28
Excellent Treatise on E-marketing!!
Rating:
I've been marketing and selling on the internet since 1995. There is one specific idea in this book that IF you actually use it, you will almost certainly triple your business. (No kidding) I definitely wish I would have had this book 5 years ago. However, I have it now and the fundamentals are superb. Parker takes you through the strategies that bring people to your web site and develop a web site that gets people to come back again and again.
I absolutely love this book and strongly suggest you pick it up. ...Isn't it worth it to gain some powerful, usable and workable strategies that will make you 1000 times the investment?! It's a no-brainer!
Kevin Hogan...
Total Votes: 2, Helpful Votes: 2, Date: 2001-12-26
The Book is not as great as the review says...
Rating:
I bought the book because I saw a lot of great reviews about it on amazon.com. But after reading the book, it's really disappointing because the book is just very shallow about web marketing... It's also very repetitive and all it says is very general, it doesn't really cover much on strategic web marketing. A lot of the articles on the many web marketing sites or newsletters out there are much more helpful than that book. It doesn't tell much except for mentioning repeatedly how good content, customers registration and email newsletters are important for relationship marketing... It doesn't provide any resource at all for the readers to create good content, to build a customer email database or to launch an effective promotion or marketing campaign, i don't recommend this book at all.
Total Votes: 10, Helpful Votes: 9, Date: 2001-06-15
Indispensible
Rating:
I keep referring to Parker's book over and over again. Even someone who has been marketing via the Net for several years will find this text a cogent, insightful and organized source of help. I can't imagine my Web-based efforts without its guidance.
Total Votes: 2, Helpful Votes: 2, Date: 2001-02-25
