Useful Books and Software
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Page 11 of 435
Total results: 4343 |
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Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges |
| Markets are transitioning from place to space-but as the collapse of the initial B2B boom demonstrated, the journey won't be easy. Pioneering market makers from eBay and British Petroleum to the Dutch Flower Auctions and ChemConnect are leading the way to create new value through markets. Their experiences make two things increasingly clear: Success in the marketspace will require new ways of operating, and participation won't be optional. Ajit Kambil and Eric van Heck-respected authorities on electronic markets-argue that online auctions and exchanges will soon be an essential part of business practice. They explain why companies must adopt electronic markets now if they hope to compete in the future. And they prove that success lies not in achieving "first-mover" advantage in new markets, but in creating winning strategies to design and use markets to manage the supply chain, connect with customers, increase efficiency, and make decisions. Based on the authors' decade-long study of nearly one hundred successful and failed electronic markets in the United States, Europe, and Asia, the book reveals how market makers are rewriting the rules of commerce. They offer a strategic blueprint for designing, implementing, and profiting from electronic markets. Making Markets shows how companies can: · Creatively use markets in procurement, resale, and clearance, and in more novel applications such as prediction, risk management, and decision making. · Design, deploy, and stimulate the successful adoption of online auctions and exchanges. · Utilize technology to support-not replace-human interaction. · Leverage information to become more profitable buyers and sellers. · Innovate in trade processes from pricing, payment, and authentication to logistics and product representation. · Grow markets through partnerships, alliances, and mergers. This highly practical guide will help companies create the ultimate market: one that captures the feel and trust of a physical community but leverages the power and efficiency of technology to benefit all participants.
Publisher:
Harvard Business School Press
Authors:
Ajit Kambil, Eric Van Heck, E. Van Heck
Release Date: 2002-06-24
ISBN/EAN: 1578516587 / 9781578516582
New Price: $11.75 /
Used Price: $0.05 |
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Max-e-Marketing in the Net Future |
| In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-commerce visionary and best-selling author Chuck Martin to bring us news of Max-E-Marketing, a cutting-edge approach to achieving record profits that combines the power of the Internet with one-to-one marketing techniques. Rapp and Martin show how Max-E-Marketing can put measurable responses from valued customers at the heart of the marketing process to maximize sales, both online and offline. They describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.
Publisher:
McGraw Hill Text
Authors:
Chuck Martin, Stan Rapp
Release Date: 2002-01-04
ISBN/EAN:
New Price: $20.00 /
Used Price: n.a. |
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Optimal Database Marketing: Strategy, Development, and Data Mining |
| Contemporary direct marketing and e-commerce companies cannot exist in today’s competitive environment without the use of marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. Although databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and even unethically. "Optimal Database Marketing" was written to provide the marketing manager or student with a complete and solid understanding of how to properly establish and use databases to help organizations maximize their relationships with customers. The book originally evolved from an outline developed by an advisory board of industry experts that was established by the Direct Marketing Educational Foundation. As such, this book looks beyond the temptation of the quick sale to consider the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society in general. Co-authors Dr. Ron Drozdenko and Perry D. Drake help the marketing manager and student gain a thorough understanding of how to properly establish and use databases in order to build strong relationships with customers. There is not another database marketing applications book available today written specifically for the marketing manager – the how’s, why’s and when’s. In addition, buyers of this book will have access to sample data sets for conducting various types of database analyses. Dave Heneberry, past Chair of the DMA and current Director of Western Connecticut State University’s Direct Marketing Certificate programs, was quoted as saying upon reading this book, "The most useful database marketing reference guide published today. The authors do an excellent job of laying out all the steps required to plan and implement an effective database marketing strategy in a clear and concise manner. A must have for academics, marketing managers and business executives." Brian Kurtz, Executive VP, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee, said about this book, "Destined to be the definitive guide to database marketing applications, analytical strategies and test design." Kari Regan, Vice President, Marketing Services, The Reader’s Digest Association, said "This book should be studied by all who aspire to have a career in direct marketing. It provides a thorough overview of all essential aspects of using customer database to improve direct marketing efforts. The material is presented in a style that renders even the technical subjects understandable to the novice direct marketer." Dante Cirilli, DMEF Board Member and Retired President, Grolier Direct Marketing, was quoted as saying "This book is a must for all marketing managers in understanding databases issues to successfully manage and structure marketing programs and achieve maximum results." What you will Learn in this Book: "Optimal Database Marketing" illustrates how organizations can properly create and effectively use marketing databases. It offers in-depth, practical coverage of the strategic and tactical decisions involved in marketing database development, maintenance, and mining, while emphasizing how organizations can establish and maximize their relationships with customers. A partial listing of some of the things you will learn in this book include: - Methods to monitor the vitality of your customer base. - The steps involved in developing any database strategy to ensure marketing objectives are met. - The 6 rules to building robust response models guaranteed to hold-up in roll-out. - Why and how we segment the marketing database to increase marketing effectiveness. - How global, social and ethical issues impact database marketing today. - Options available for determining customer lifetime value. - How to monitor promotional intensity. - The steps involved in developing an RFP for purposes of outsourcing the database. - Outside list test design considerations. - The proper steps to analyzing your marketing tests with confidence. - How to plan and implement database development and maintenance to increase effectiveness and efficiency. - How to establish marketing tests that will yield the most reliable and actionable results. - The steps to ensuring a successful database marketing plan. - The basics of database technology needed to effectively interact with IT professionals.
Publisher:
Sage Publications, Inc
Authors:
Ronald G. Drozdenko, Perry D. Drake
Release Date: 2002-03-26
ISBN/EAN: 0761923578 / 9780761923572
New Price: $50.45 /
Used Price: $49.95 |
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Outsourcing Information Security (Computer Security Series) |
This comprehensive and timely resource examines security risks related to IT outsourcing, clearly showing you how to recognize, evaluate, minimize, and manage these risks. Unique in its scope, this single volume offers you complete coverage of the whole range of IT security services and fully treats the IT security concerns of outsourcing. The book helps you deepen your knowledge of the tangible and intangible costs and benefits associated with outsourcing IT and IS functions. Moreover, it enables you to determine which information security functions should be performed by a third party, better manage third-party relationships, and ensure that any functions handed over to a third party meet good security standards. From discussions on the IT outsourcing marketplace and the pros and cons of the IT outsourcing decision process, to a look at IT and IS service provider relationships and trends affecting outsourcing, this essential reference provides insight into how organizations are addressing some of the more thorny issues of IT and security outsourcing.
Publisher:
Artech House Publishers
Author:
C. Warren Axelrod
Release Date: 2004-09-30
ISBN/EAN: 1580535313 / 9781580535311
New Price: $64.83 /
Used Price: $55.00 |
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Poor Richard's Branding Yourself Online |
In this age of the individual, personal branding is vital to success. This book explains how the reader can use the Internet to quickly and inexpensively become an expert or celebrity in their field of choice. Big companics understand the importance of brands; if the product is recognisable, customers are more likely to buy it. The same holds true for individuals. People will listen to a familiar voice. Poor Richard's Branding Yourself Online offers tons of ways to use the Internet to become a recognisable authority - maintain a personal web site, distribute free articles, get listed in directories and databases, write an e-mail newsletter and much more. Whether the reader has a product or service to sell, is looking for a job, or just wants to increase their online network of contacts, they will benefit from personal branding.
Publisher:
Independent Publishers Group
Author:
Bob Baker
Release Date: 2001-06-15
ISBN/EAN: 1930082142 / 9781930082144
New Price: $22.95 /
Used Price: $14.98 |
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Redesigning Enterprise Processes for E-Business w/CD ROM |
This book focuses on the importance of business process redesign/re-engineering for e-businesses: regardless of whether they are internet start-ups or traditional "brick and mortar" businesses.
Publisher:
McGraw-Hill/Irwin
Author:
Omar A. El Sawy
Release Date: 2000-09-15
ISBN/EAN: 0072426756 / 9780072426755
New Price: $22.88 /
Used Price: $5.79 |
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TRIUMPH ON THE WEB: Revolutionize Your Business with Simple Online Strategies |
| Have you ever wondered about what it takes to build a successful online business? Triumph On The Web is your guide to online business success. With over one hundred million domain names registered in the world, the web is becoming an extremely competitive place. Long gone are the days when having a web site would be sufficient. Today, you cannot triumph online without a deliberate success strategy. Expect to learn the techniques that separate the winners from the losers. Building an online business requires real skills. Triumph On The Web is your guide to online business success. In this book, you will learn key strategies such as how to: · Plan your web presence strategy
· Choose the most appropriate domain name
· Consider important legal matters
· Find the right hosting solution
· Hire a suitable web design firm
· Expand your brick-and-mortar business to the web
· Determine if a blog is the right tool for you
· Recognize the importance of affiliates
· Market your web presence
· Optimize your web site for optimal search engine rankings
· Identify niche markets
· Source products
· Secure your website
· Monitor your web presence performance
· Build credibility
· Advertise with Pay-Per-Click
· Build you customer/client list
· Build a profitable customer list If you think there is no more room for newcomers in the online sphere, you are wrong. Despite all the successful online businesses mushrooming up from nowhere, there are more opportunities today than ever. Don't become the next casualty of the ever more competitive online business world. Learn the strategies you need to Triumph On The Web.
Publisher:
Booklocker.com, Inc.
Author:
George Meszaros
Release Date: 2007-08-23
ISBN/EAN: 1601453043 / 9781601453044
New Price: $19.75 /
Used Price: $18.28 |
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Valuing Technology: The New Science of Wealth in the Knowledge Economy (Wiley Finance Series.) |
| Human genomics, proteomics, robotics, nanotechnology, fractals, ecoforming, global information networks, telemedicine — the list goes on and on. These are the exciting new sciences that will propel our next technology boom. Each creates value from novel, vast, and complex bodies of knowledge. Each demands an array of business models predicated on the knowledge economy. At present, only a handful of experts in their respective areas even understand these sciences; and only a fraction of these experts have either the inclination or the insight to create viable businesses from these knowledge-intensive technologies. The collapse of dot-com stock prices left the investment community wondering how they could have got Internet stock values so wrong. Yet relatively “simple” Internet technology pales next to the hyperintelligent computing, complex interactions, and enormous databases seen in genomics, proteomics, and other emerging technologies. This book identifies the four major trends in business and economics that are emerging in the knowledge economy, and describes how each has changed the simple accounting for wealth and value creation to a complex economics of knowledge. The last part of the book lays out the framework and challenges facing a new science of valuation for knowledge-intensive businesses that will help investors, managers and advisors separate the future giants of the knowledge economy from their failed contemporaries.
Publisher:
Wiley
Author:
Chris Westland
Release Date: 2001-12-14
ISBN/EAN: 047082056X / 9780470820568
New Price: $34.78 /
Used Price: $34.77 |
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Web Business Engineering: Using Offline Activities to Drive Internet Strategies (Addison-Wesley Information Technology Series) |
Many Web developers have powerful technical skills, but limited understanding of business processes; conversely, many managers understand business processes intimately, but do not understand how to leverage Web technologies to improve them. This book bridges the gap, giving technical professionals and managers a systematic approach for analyzing their offline processes and identifying the best opportunities to add value through Web technology. Every business offers a goldmine of opportunities for using Web technology to increase revenue and reduce costs -- but every business is different. This is the first book to help you identify your opportunities -- and act on them. Web Business Engineering starts with a quick primer designed to help Web developers think about business the way managers do. Next, it shows how to map business processes and build "value models" that depict their costs and benefits; and, using these maps, identify key opportunities for adding value with Web technologies. Flor shows how to discover innovative ways to use the Web that go far beyond supporting existing business activities.
Publisher:
Addison-Wesley Professional
Author:
Nick V. Flor
Release Date: 2000-10-13
ISBN/EAN: 020160468X / 9780201604689
New Price: $13.99 /
Used Price: $0.21 |
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Webs of Innovation: The Networked Economy Demands New Ways to Innovate |
"Dinosaurs learn how to innovate. The real meat is in Loudons' exploration of the methods being used to catch the next wave of innovation." " Sunday Times, Book of the Week" As companies co-operate, partner and acquire their way into new markets, networked innovation is set to transform traditional research and development. Find out the best way to take your business into the new creative game through "Webs of Innovation". "Webs of Innovation" begins with a simple question. Why is it that so many well known, well resourced businesses are having problems with innovation? The answer lies in the limitations of linear innovation. In mature markets linear innovation may be the right model, but for the new opportunities in immature markets you have to stay ahead of fast customers. This is a world that demands fast and flexible innovation through networked innovation. The challenge for companies today is getting a structured and formalized innovation system that works, that people in the organization know of and that creates value for the company.Webs of Innovation will help your organization set up structures, investments and incentives for innovation to take your business beyond its previous capabilities.
Publisher:
Financial Times Prentice Hall
Authors:
Alexander Loudon, Roel Pieper
Release Date: 2001-11-07
ISBN/EAN: 0273656465 / 9780273656463
New Price: $4.95 /
Used Price: $0.62 |
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