Many high profile Internet businesses have failed. Many Internet pioneers generated Web traffic and investor financing, instead of revenues. They all forgot the basic business principles: Being in business means making a profit. Do you have visions of success for your new business? Then consider this book a necessary tool. It will serve as your guide, giving you 20-20 foresight in making good business decisions and speeding your journey to Winning theNet Game.
Caroline Howard's Winning the Net Game teaches you how to use the Net to save money and earn profits by providing an easy to follow comprehensive approach to doing business on the Net. Howard outlines the methodology needed to reach customers and build relationships for successful Net marketing via a tale of small business struggling to evolve it's business and transition onto the Net.
Tactics small businesses can use to compete with larger organizations and become industry leaders.
Instructions for developing alliances, partnering strategies and mutually beneficial relationships.
Methods for lowering cost through increased efficiency and productivity.
Strategies for improving customer relationships and conversion rates.
Tips for leveraging the cost savings of the Net, and much more!
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Average Rating: 5.0
Number of
Reviews: 5
Good start for developing strategies on the web.
Rating:
Winning the net game is an excellent book for small businesses trying to develop strategies on the Internet. What I found interesting is how she used a story of a family business in an effort to apply examples to the real world. The information relates well to anyone that may not have a clear understanding of how the Internet can enhance their business. Winning the net game in my opinion is a must read. I'm going to contact Caroline Howard and see if she would like to consult my organization.
Harvey Sutton, CEO Blayze Interactive
Total Votes: 0, Helpful Votes: 0, Date: 2003-03-28
Good start for developing strategies on the web.
Rating:
Winning the net game is an excellent book for small businesses trying to develop strategies on the web. What I found interesting is how she used a story of a family business in an effort to apply it to the real world. The information relates well to anyone that may not have a clear understanding of how the web can enhance a business' operations. Winning the net game in my opinion is a must read. I'm going to contact Caroline Howard is see if she can help my business.
Total Votes: 0, Helpful Votes: 0, Date: 2003-03-28
A "must read" for anyone thinking about starting a Web-based
Rating:
This book is a "must read" for anyone thinking about starting a Web-based business. It is also good for those who currently have a Web-based business and want it to be more successful. Caroline Howard writes in a clear and concise style - and deftly covers such topics as choosing your domain name, competitive market analyses, developing an e-commerce business plan, e-tailing, peer-to-peer computing, the value chain, marketing and customer convenience. I highly recommend it! Suzanne H. Montgomery, Ph.D. President, Montgomery-Copley & Associates
Total Votes: 0, Helpful Votes: 0, Date: 2002-12-01
Venture investor and entrepreneur applauds this book
Rating:
Caroline Howard has managed to capture the absolute essence of on-line business in "Winning the Net Game". Her delightful, easy to read format packs tons of useful examples and tools into a comprehensive guide. As an entrepreneur and venture investor, this is highly recommended reading for everyone from neophytes to those seasoned at E-commerce.
Total Votes: 0, Helpful Votes: 0, Date: 2002-12-01
Jim Amos (Mailboxes, Etc. founder and CEO) knows best
Rating:
I agree with the cover testimonial provided by Jim Amos: "Winning the Net Game is an invaluable tool for the experienced or novice entrepreneur. Finally a book that presents the complexities of the Web in a comprehensive and easy-to-understand format." I concur- this is an essential and enjoyable book for those doing or thinking about doing business on the Web.
Total Votes: 2, Helpful Votes: 0, Date: 2002-10-15
