Useful Books and Software
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Page 13 of 433
Total results: 4328 |
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Intelligent Selling: The Art & Science of Selling Online |
| Intelligent Selling: The Art & Science of Selling Online is your resource for proven e-commerce strategies and techniques that improve the customer relationship and build sales. Anyone involved with selling online -- whatever the product or service -- will benefit from this insider’s view of selling online. This book is for any manager or executive looking for the right way to sell to customers online. Author Ken Burke -- Founder, President, and CEO of leading e-commerce developer Multimedia Live -- presents the Intelligent Selling(tm) strategies and techniques his company uses to help catalogers, retailers, direct marketers, and manufacturers improve customer relations and increase sales by: * Increasing conversion rates
* Increasing average order size and frequency of purchase
* Improving customer loyalty and retention
* Reducing abandoned cart rates
* Decreasing customer service costs
* And improving the overall customer experience. Burke provides innumerable hints and tips based on lessons he and his company learned in the real world of online marketing. He covers everything from effective merchandising, to improving the way your customers respond to you, to refining the way your website interacts with your other business channels. This is not just theory; what you read here has been proven to work on hundreds of successful e-commerce websites. Intelligent Selling: The Art & Science of Selling Online describes the philosophical foundations of Multimedia Live’s Web development techniques and strategies. Intelligent Selling does not require a specific technology, consultant, or Web developer. Rather, it is a way of looking at the entire Web presence, learning how to embrace your customer’s interests and needs, and choosing the techniques that will allow you to reach out to them most effectively. Thus, this book is an exposition of the thought processes that guide Multimedia Live as it creates a client’s Web presence and ties it in with their overall business goals. The philosophy of Intelligent Selling has driven everything Multimedia Live has done over the last several years, and has brought great success to its clients. Because every website will undergo constant evolution, this book was conscientiously created as a resource full of hints and tips that you can use to build upon, improve, and expand your Web presence once it has launched. If you are just starting your first e-commerce endeavor, it lays the groundwork for getting it right the first time through tried-and-true methodologies worked out by one of the most effective e-commerce developers to be found. Ken starts the book with the core premise of Intelligent Selling: that the purpose of your e-commerce website should be to build a good relationship with your customers so they choose to buy from you. The development of the all-important customer relationship is emphasized throughout. It is the driving force behind your personalization efforts, your merchandising strategies, the way your website interacts with your other business channels, and the way you execute your e-mail initiatives. Every chapter methodically illustrates how these and other vital aspects of Intelligent Selling can be implemented. Everybody wins when e-commerce works like it should; the customer’s needs are fulfilled, they have a good shopping experience, and you make more sales. The ideas you will find here will help you optimize all selling opportunities, create a stellar customer experience, and rapidly analyze and deploy change in a constant cycle of customer attraction, conversion, and retention. Intelligent Selling: The Art & Science of Selling Online is your guidebook to building a good relationship with your customers so they choose to buy from you in an environment where the competition is only a click away.
Publisher:
Multimedia Live
Author:
Ken Burke
Release Date: 2002-09-01
ISBN/EAN: 0972287116 / 9780972287111
New Price: $19.85 /
Used Price: $6.25 |
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Internet Prophets: Enlightened E-Business Strategies for Every Budget |
Meant as a guide for anyone interested in finding a place on the Internet frontier, this book covers every important facet of e-business and provides companies with specific actions to take based on actual dollar amounts they are prepared to invest. At the heart of this book are four guides created to showcase e-business strategies that work. Each speaks to a certain level of investment—throughout the book the prophets provide tailored e-business advice and effective strategies for every budget. Topics covered include online shopping, planning for web site development, web content, marketing and advertising, and defining success.
Publisher:
Information Today, Inc.
Author:
Mary Diffley
Release Date: 2001-11-01
ISBN/EAN: 0910965552 / 9780910965552
New Price: $0.94 /
Used Price: $0.90 |
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The Internet Weather: Balancing Continuous Change and Constant Truths |
A provocative and compelling way to look at the future world of work
What will work be like in the future? Futurists often try to answer this question by looking at how the Internet and technology have changed our lives, but in The Internet Weather, James Moore asserts it's far more useful-and even essential-to view the future by examining those things that don't change: the human desire for time, privacy, trust, and truth. Understanding this, Moore says, can help managers change the way they manage, and, in doing so, retain employees and improve their businesses. In this riveting book, Moore shares insights gleaned from his consulting career and imparts advice he has given clients to help them change their behavior and improve business and personal performance. He also questions assumptions about the New Economy and offers predictions about the future of work to help managers see where to focus their energy and attention.
Publisher:
Wiley
Author:
James W. Moore
Release Date: 2002-02-05
ISBN/EAN:
New Price: $30.36 /
Used Price: n.a. |
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Patterns for e-business |
Get an inside look at how successful businesses build their e-business architectures. In this book, four IBM e-business experts capture years of experience into easy-to-follow guidelines. Deliberately focusing on Business patterns, Integration patterns, and Application patterns, the authors share with you proven architectural patterns that can help get you up and running quickly, while at the same time reducing your risks. Because today's economy demands that e-business initiatives emphasize profitability and return on investment, the authors also offer guidance on methods to minimize cost, yet ensure quality. Many e-business applications and initiatives fail because of the lack of a comprehensive look at e-business architectures. For example, the recent crashes of many e-business applications costing millions of dollars could have been avoided if all aspects of operational issues had been addressed properly. This book offers a blueprint for avoiding such mistakes and for achieving success in the new digital economy. It also includes case studies, examples, references, and pointers to other materials at the IBM Web site www.ibm.com/framework/patterns.
Publisher:
Mc Press
Authors:
Srinivas Koushik, Guru Vasudeva, George Galambos, Jonathan Adams
Release Date: 2001-10
ISBN/EAN: 1931182027 / 9781931182027
New Price: n.a. /
Used Price: $27.98 |
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Pushing the Digital Frontier: Insights into the Changing Landscape of E-Business |
"Pushing the Digital Frontier" contains some of the most innovative, forward-thinking analyses available of the far-reaching effects of the digital revolution on traditional businesses. Each chapter provides cutting-edge research and guidance on specific topics, including customer service, technology, business processes, performance measurement and more. The chapters are written by some of the heavy hitters of the academic and corporate worlds and the book has a strong hands-on management focus. "Pushing the Digital Frontier" is not just another "how to win on the Web" book, or a book that merely describes the effect of the digital revolution. Instead, it blends the two - supplying a big-think book about the Internet revolution's sweeping changes with practical applications on how to revamp organizational processes and individual skills to stay competitive. The book includes many examples of companies undergoing the transformation to e-business management.
Publisher:
AMACOM
Author:
Nirmal Pal
Release Date: 2001-06-27
ISBN/EAN: 0814406440 / 9780814406441
New Price: $2.00 /
Used Price: $0.99 |
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Risk Based E-Business Testing (Artech House Computer Library,) |
Professionals in the world of e-business need a reliable way of gauging the risks associated with new endeavours. This hands-on guide presents an effective approach to using risk to conduct test strategies. It helps professionals understand the risks of e-business and conduct risk analysis that identifies the areas of most concern. The book provides the know-how to prepare a test strategy based on early risk analysis and to construct the detailed test process that meets the needs of management. Using a technique called Failure Mode and Effect Analysis (FMEA), the book shows how to use risk-based methodologies in e-business development, especially when developing novel applications using new technologies. This guide should be of interest to: e-business developers, managers and technical staff; software testers; and test and product managers.
Publisher:
Artech House Publishers
Authors:
Paul Gerrard, Neil Thompson
Release Date: 2002-08-15
ISBN/EAN: 1580533140 / 9781580533140
New Price: $65.95 /
Used Price: $52.00 |
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Small Business Solutions for E-Commerce |
Enter Smart Business Solutions for E-Commerce, the book that will show you, the e-commerce manager or entrepreneur, where to start, which end is up, and which tools and technologies can help you. Whether your e-commerce endeavor is consumer-oriented or business-to-business, this book covers what you really need to know to get into the e-commerce game. It offers you valuable information about everything from how to develop on line strategies to how to organize content and oversee a transaction system. It will show you what to consider in building a site, as well as how to maintain freshness and quality, mind legal matters, promote the site, a nd decide whether to house it on your own server or have it hosted elsewhe re. Along the way, this book highlights the products and services that make building and maintaining an e-commerce site an easily manageable task.
Publisher:
Author:
Brenda Kienan
Release Date: 2000-02-23
ISBN/EAN:
New Price: $14.97 /
Used Price: $4.77 |
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Start Right in E-Business : A Step-by-Step Guide to Successful E-Business Implementation (E-Business Solutions) (E-Business Solutions) |
E-business occurs when a company has established critical business procedures and activities to support e-commerce transactions. Using this definition, e-commerce is part of e-business--a company needs e-commerce to implement e-business. Utilizing e-commerce, however, does not mean that a company has transformed into an e-business. E-business is implemented only when a company changes its internal procedures to take advantage of the e-commerce technologies.
Interest in the evolution ("e-volution") of e-commerce into e-business is a growth field. With the early November announcement that GM and Ford were forming online marketplaces for their suppliers, they placed themselves at the center of new e-business ecosystems that will transform their entire way of doing business. Many firms are increasingly discovering opportunities to move away from simply selling products on the Internet to being able to reinvent their conventional supply chains (as in the auto makers' case) and to being able to offer custom-built products (as Dell Computers does now).
Key Features
* Implement e-business in 13 specific proven actions
* Implement e-business with reduced risk to your business
* Coordinate e-business implementation with current business
* Use e-business as a means to renew and improve your current business
* Motivate employees to participate in e-business
* Achieve more flexible business processes
* Deal with technical, vendor, process, and other e-business issues
Answers Questions Such as:
* How do you implement e-business without tearing up your company?
* How do you define your new e-business processes and synchronize them with your current business?
* How and with what do you manage outsourcing in e-business?
* How do you measure your e-business implementation and results?
* How do you change your organization to be a spearhead for e-business?
* What is the best way to develop your e-business implementation strategy?
* How do you quickly gather data on the competition and your current business?
* How do you design new business activities that modify your current processes and define e-business?
Publisher:
Academic Press
Authors:
Bennet P. Lientz, Kathryn P. Rea
Release Date: 2000-09
ISBN/EAN: 0124499775 / 9780124499775
New Price: $58.35 /
Used Price: $13.18 |
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Teach Yourself® Investing Online |
When you need on-the-spot answers to your online investment questions, look no further than Teach Yourself Investing Online. Presented with the clarity and functionality that make all Teach Yourself guides so popular, this book arms you with the tools necessary to make online investing a rewarding and satisfying experience.
Whether you've never used the Internet to make a financial decision or you're on your way to being an active day trader, Teach Yourself Investing Online helps you find the information you need to make wise decisions. Discover online investing by exploring financial Web sites, creating an investment plan, and choosing a broker. The book preps you on how to investigate your options before slapping down your money as well as how to track performance of potential or actual investments. When you're ready, more advanced topics cover a vide variety of online features including bonds, options, futures, mutual funds, IPOs, day trading, and messages boards.
At one time or another, everyone is a newcomer to the world of personal investing. Teach Yourself Investing Online, by financial journalists Thomas S. Gray and Claire Mencke, is an easy-to-follow primer for those now ready to boot up their speculative bags of tricks in cyberspace. Covering both basic Web skills and hints for employing them at popular financial sites, it presents the fundamentals of organizing, researching, planning, and trading in a way that even absolute beginners can readily grasp and immediately initiate. The approach here is to present highly visual two-page spreads devoted to "Finding the Investment Style That Fits," "Opening an Online Account," "Calling Up Company Reports," "Tracking Upgrades and Downgrades," and dozens of similar topics. Each includes elementary instruction with pointers to one or more Web sites that perform the function or explain it in greater depth, a series of screen shots from those sites illustrating this narrative, and a sidebar with related information. Anyone at least moderately familiar with investment practices and principles may discover little new here, but those looking to get started will find plenty of helpful direction and advice. --Howard Rothman
Publisher:
Wiley
Authors:
Thomas S. Gray, Claire Mencke
Release Date: 2000-01-10
ISBN/EAN: 0764533932 / 9780764533938
New Price: $9.99 /
Used Price: $2.42 |
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