Secure financial backing no matter what the current market buzz is, and develop a .com that will thrive and prosper for years to come. Every day innumerable e-ventures open and fold, each with big ideas and eyes set on quick fortunes, but few with the proper planning and capital necessary for success. In this invaluable resource, Marc Kramer provides anyone considering an e-commerce venture or already running one step-by-step guidance and real-world advice on starting, funding, and running a successful Internet business. Kramer walks the entrepreneur through the essential yet frequently overlooked issue of securing financial backing and directs the reader to what will attract investors and build great wealth. In addition, the book covers everything from writing a winning business plan to creating a solid marketing plan; from hiring a top-of-the-line management team to building impenetrable customer loyalty; from getting the most from vendors to forging win-win alliances with strategic partners. Internet Launch Pad is a one-stop resource for: -- Working examples of e-commerce business plans -- Real-world e-commerce marketing and operating plans -- Sample presentations and offering letters -- Lists of venture capitalists and private investor groups -- Q&A interviews with entrepreneurs, venture capitalists, and other experts For anyone interested in venturing into the world of e-commerce, this soup-to-nuts roadmap will put them on the fast track from idea to marketplace.
Publisher:
Prentice Hall Press
Author:
Marc Kramer
Release Date: 2001-05-01
ISBN/EAN: 0735201986 / 9780735201989
Did you know there's a way you can reach nearly 95 million potential new customers? Follow the advice of authors Janelle Elms, Michael Bellomo, and Joel Elad and you just might be able to buy that island and retire sooner than you think. Evaluate your business, and discover all the ways it can benefit from eBay. Create an eBay identity and integrate eBay into your existing infrastructure, making it a natural extension of your business. Track and evaluate sales, create new markets, and test new products. You’ll never look at online auctions the same way again.
Publisher:
McGraw-Hill Osborne Media
Authors:
Janelle Elms, Michael Bellomo, Joel Elad
Release Date: 2004-12-22
ISBN/EAN: 0072257113 / 9780072257113
This is the first book focused exclusively on Internet worms, offering you solid worm detection and mitigation strategies for your work in the field. This ground-breaking volume enables you to put rising worm trends into perspective with practical information in detection and defense techniques utilizing data from live networks, real IP addresses, and commercial tools. The book helps you understand the classifications and groupings of worms, and offers a deeper understanding of how they threaten network and system security.
After examining how a worm is constructed and how its major life cycle steps are implemented, the book scrutinizes targets that worms have attacked over the years, and the likely targets of the immediate future. Moreover, this unique reference explains how to detect worms using a variety of mechanisms, and evaluates the strengths and weaknesses of three approaches—traffic analysis, honeypots and dark network monitors, and signature analysis. The book concludes with a discussion of four effective defenses against network worms, including host-based defenses, network firewalls and filters, application layer proxies, and a direct attack on the worm network itself.
Publisher:
Artech House Publishers
Author:
Jose Nazario
Release Date: 2003-10
ISBN/EAN: 1580535372 / 9781580535373
What is a "data warehouse?" It's a database that's structured to support business decision making. A data warehouse organizes, analyzes, and synthesizes huge amounts of raw data -- so that it's intelligible and useful to employees. Until recently, all that data would be stored in centralized, monolithic storage media. It was cumbersome to manage, slow to operate, and expensive to maintain. Internet technology has changed all that forever! In this insightful book, managers and information technology professionals get a clear-eyed overview of what's required to set up and use distributed data warehouses -- which utilize multiple computers (networked together via Internet technology) to store and access data as needed. The book takes a look at: -- Basic functions and benefits of a distributed data warehouse and what's required to set one up -- Many of the complex technical issues involved, such as placement of functions and data, web-enabled computing technologies, object technologies, and more -- The full spectrum of what a data warehouse can deliver -- and how to exploit it -- How to present and justify a business case for creating a data warehouse.
Publisher:
AMACOM
Author:
R. A. Moeller
Release Date: 2000-10-15
ISBN/EAN: 0814405886 / 9780814405888
Recent years have witnessed a huge flood of interest in e-business of all sizes. This title explores the world of e-business as a global and real-time activity. The book cuts across a number of disciplines, including the hardware, software, and networks needed to connect a community of interest and to allow the quick and accurate sharing of information.
Publisher:
John Wiley & Sons
Authors:
Mark Norris, Steve West, Kevin Gaughn
Release Date: 2000-03-15
ISBN/EAN: 0471852031 / 9780471852032
This book focuses on discussing the issues that a DBA would face in extending existing systems for e-Business. The book also discusses how DBAs can prepare themselves for the challenge. An example business, 'DOeBIZ Corporation', is used to help the reader understand the various issues involved and how an Oracle DBA can deal with them.
Designed for developers who want to know how to drive users to their websites, this guide to programming e-commerce applications provides coverage of all aspects of building community and doing promotions on an e-commerce site. The companion CD-ROM contains all the sample code from the book, so the reader can easily implement the e-commerce solutions provided. This book should be of interest to experienced ASP and/or Visual Basic programmers using Microsoft tools, including Visual InterDev and SQL Server, to build an e-commerce site.
Payment processing, order fulfillment, product delivery, and other back-end logistics represent the messiest parts of e-Commerce -- but they are also the most crucial challenges in building customer satisfaction and customer loyalty. In this book, one of the world's leading e-Business logistics experts covers every element of back-end logistics, delivering unprecedented insight for decision-making -- and practical techniques that work. Discover world-class solutions for "end-to-end logistics": providing order visibility and service continuity from the buy button to the final destination. Learn today's best practices for order processing and customization, payment processing, handling taxation, shipping, tracking, handling customer inquiries, accounting and inventory control, as well as the unique "reverse logistics" associated with product returns. E-Commerce Logistics and E-Fulfillment includes a complete chapter on global logistics; another on implementing back-end databases; and another on testing, implementation, and rollout. It also presents detailed, real-world case studies from the author's extensive consulting experience.
Now that the Internet gold rush has ended, a massive wave of mergers and acquisitions has begun. Whether you're a buyer or seller, it's vital that you have a profound understanding of the key issues associated with e-Business mergers and acquisitions -- many of them unique to e-Business. e-Merger is the first comprehensive guide to the subject. This book walks you through every stage of the e-Business M&A transaction, from identifying target companies to closing the deal, and covers every key issue, from due diligence to staffing. Discover how to identify and pre-qualify targets; then master the critical, complex tasks associated with due diligence. Review your financing options, understand the tax implications of the proposed deal, and learn the unique issues associated with cross-border M&A. Learn how to manage the employee issues associated with mergers and acquisitions, including techniques for retaining key staff. Walk through pricing and negotiations; then, once the deal is done, identify your immediate priorities for what to do next. For every e-Business entrepreneur or corporate executive involved (or potentially involved) with mergers, acquisitions, or partnerships.
Publisher:
Prentice Hall
Authors:
James Edward Keogh, Jim Keogh
Release Date: 2001-08-13
ISBN/EAN: 0130313904 / 9780130313904
eBay Bargain Shopping For Dummies offers help to those who want to cash in on the amazing bargains that eBay vets have found for years. Self-confessed bargain shopper and best selling author of eBay For Dummies Marsha Collier wrote this book based on her own experiences from buying almost everything for her family and business online – most of it on eBay.
eBay Bargain Shopping For Dummies shares the secrets on outwitting and outbidding the competition, allowing you to find mega-discounts on everyday items (only 400f the merchandise sold on eBay is considered collectible – the rest is merchandise you use every day). The book also shares information on being fully prepared to shop online safely. With the help of this book, you’ll become a real pro at finding the bargains at eBay with chapters targeted at finding items like:
· New everyday and designer clothing - a pair of Nike shoes sells every 2 minutes – 24/7! New designer outfits sell every day!
· Household goods – from furniture to pool tables to children’s needs – thousands of deals daily, some with free shipping!
· New and used cars with warranties available only on eBay - $3 billion dollars worth sold last year- the #1 automotive site on the internet.
· Business equipment – outfit your business from consumables to major purchases for 1/5 of the price
· Real estate – homes, condos, timeshares for sale and rent – also a great market for HUD and VA foreclosures!
eBay is the number one shopping site on the Internet with $18 billion dollars in sales this year. eBay Bargain Shopping for Dummies gives you the inside track on getting in on the fun of finding bargains on eBay.
