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Myspace Music Profit Monster!: Proven Online Marketing Strategies! |
From one of the music industry's top executives comes the ultimate guide to making the most of the internet to promote yourself and your music. Nicky Kalliongis is a veteran music industry professional who's worked with the likes of the legendary Clive Davis and L.A. Reid and with artists as diverse as Aretha Franklin, Avril Lavigne, OutKast, Pink, and Prince. He has been involved with hit singles and albums totaling over 653 million copies in sales. Now, he divulges proven Internet marketing strategies for the digital world and demonstrates how any musician or band can put them to use without the benefit of a big budget, marketing team, or PR person.
This step-by-step guide shows you how to:
Make the most of your MySpace page
Utilize MySpace, YouTube, Facebook, and Squidoo in concert for maximum online presence
Get people to visit your site and listen to your music
Increase traffic to your site
Write and circulate an effective press release
Attract media, radio stations, record labels, and fans
Whether you're trying to get a record contract or stay independent, MySpace Music Profit Monster gives you all the tools you need to successfully establish yourself online. You make the music. This book will do the rest.
"One of the premier music executives in the country, Nicky has participated in the success of the world's biggest acts, including Whitney Houston, Toni Braxton, Aretha Franklin, Carlos Santana, and Prince. His tremendous work ethic, attention to detail, and superb musical instincts truly exemplify him as one of the top A&R men in the business today." (Monte Lipman, President, Universal Republic Records)
Publisher:
MTV Press
Author:
Nicky Kalliongis
Release Date: 2008-04
ISBN/EAN: 157687446X / 9781576874462
New Price: $13.97 /
Used Price: $24.00 |
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Titanium eBay:: A Tactical Guide to Becoming a Millionaire PowerSeller |
Take it to the next level.
People who earn a living selling their wares through eBay are identified on the site as “PowerSellers” and awarded formal designations based on their monthly gross merchandise sales. There’s Bronze, Silver, Gold, and Platinum—and at the very top of the food chain is the Titanium level, for those who generate gross monthly sales of $150,000 or more. Titanium eBay: A Tactical Guide to Becoming a Millionaire PowerSeller is for everyone who aspires to reach the highest level of success within eBay, whether they’ve been selling through eBay for years at the Platinum level and want to learn how to grow their business, or they’re just starting out with ambitious plans. With over 60 chapters, coverage includes:
• Organization
• Product selection and pricing
• Advanced listing and selling strategies
• Auction management
• Brand building
Publisher:
Alpha
Author:
Skip McGrath
Release Date: 2006-06-06
ISBN/EAN: 1592574335 / 9781592574339
New Price: $13.25 /
Used Price: $12.75 |
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Beginning ASP.NET 2.0 E-Commerce in C# 2005: From Novice to Professional |
With the latest incarnations of ASP.NET 2.0 and SQL Server 2005, programming dynamic data-driven websites with Microsoft technologies has become easier and much more efficient than ever before. Fewer mouse clicks and fewer lines of code can now enable more powerful features and the tools you need – Visual Web Developer 2005 Express Editions and SQL Server 2005 Express Edition – are free! In this book you’ll learn how to best use the free development tools offered by Microsoft to build an online product catalog with shopping cart, checkout, product searching, product recommendations, a control panel, customer accounts, order processing and much much more. You’ll learn how to handle payments by integrating PayPal, DataCash, and VeriSign Payflow Pro into your site. We’ll also teach you how to expand your site’s product listing by expanding your product section through web services. Each feature you add to your website will introduce you to new challenges and theoretical concepts, which are carefully analyzed and explained throughout the book. You will gain an intimate understanding of every piece of code you write. This understanding will enable you to build your own powerful and flexible websites efficiently and rapidly with ASP.NET 2.0. You can visit a demonstration version of the site built in this book by visiting the author's website.
Publisher:
Apress
Authors:
Cristian Darie, Karli Watson
Release Date: 2005-10-17
ISBN/EAN: 1590594681 / 9781590594681
New Price: $25.96 /
Used Price: $25.97 |
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Net Privacy |
Electronic customer intelligence gathering has been perceived as a major advantage of doing business online. Yet, according to a recent BusinessWeek poll, 92% of Internet users are uncomfortable with the practice of ebusinesses selling their personal information to other businesses. In this timely guide, two acknowledged experts on the subject arm companies that do business online with a complete blueprint for developing and implementing a privacy plan that satisfies their customers' desire for privacy while permitting them the latitude they need to do business competitively over the Internet. Michael Erbschloe and John Vacca explore, in-depth, the key privacy issues leading to the breakdown of ebusinesses today. They then walk managers through the steps for developing, implementing, and managing a proven enterprise privacy plan, along with clear, accessible explanations of the technology involved and proven techniques for measuring the plan's success.
Michael Erbschloe and John Vacca explore, in-depth, the key privacy issues leading to the breakdown of ebusinesses today.
Publisher:
McGraw-Hill
Authors:
John Vacca, Michael Erbschloe
Release Date: 2002-01-04
ISBN/EAN:
New Price: $20.00 /
Used Price: n.a. |
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How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web (Voices That Matter) |
If you’re like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you may think. Thanks to new and emerging developments in Web technology, you can immediately reach more new customers — free. Plus, you can better leverage your “traditional” Internet marketing to get more traffic from the search engines and free publicity from the press.
Internet marketing veteran and Entrepreneur columnist Catherine Seda reveals how to attract new customers, search engine spiders and the press, simultaneously. Use this approach to skyrocket your sales while building your brand.
This book reveals the insider secrets of how to:
• Capitalize on social media, such as blogs, podcasts, and online video, while watching your profits soar from search engines, e-mail, and affiliate marketing.
• Maximize your exposure by building your online reputation as an industry expert.
• Recognize search engine spammers who will get your site banned and kill your cash flow.
• Mimic the successful Internet marketing techniques that have elevated the status of well-known sites.
• Avoid making the “Top 10” Internet marketing mistakes as revealed by industry leaders.
This “non-techie” book is for: consultants, entrepreneurs, corporate marketers, students, investors, journalists and adventurers.
Publisher:
New Riders Press
Author:
Catherine Seda
Release Date: 2007-02-19
ISBN/EAN: 0321496590 / 9780321496591
New Price: $9.80 /
Used Price: $10.00 |
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Net Profit: How to Invest and Compete in the Real World of Internet Business |
| With all the uncertainty and hoopla around the Internet, how can investors and business managers hit the right financial buttons? In Net Profit, Peter S. Cohan, a premier Internet consultant and stock picker, analyzes the trade's top companies--including Yahoo!, Amazon.com, America Online, and Cisco Systems--and offers some compelling insights for investors and businesses on the Web or those considering it. "This book is about the companies that are working to make economic sense of the Web," Cohan writes. "And it is about a search for the business strategies that distinguish the market leaders from their peers." Cohan identifies nine segments of the industry--infrastructure, consulting, venture capital, security, portals, e-commerce, Web content, Internet service providers, and commerce tools. He judges each of the leading companies in the nine fields on its management, breadth of customer service, and most critical, ability to deliver a product that is so scarce and important that it carries a high price. Most Internet companies fail to meet all of Cohan's strict standards. Portal leader Yahoo!, for example, lacks economic clout over advertisers because of tough rivals in the traditional media. Cohan gives high grades to technology consultants like Gartner Group, venture capital firms, and network builder Cisco. He loves Cisco because it controls 80 percent of the router market, keeps customers by providing other network components, and shows a knack for acquiring smaller companies. Easy to understand, Net Profit features some key strategies for competing on the Internet. Cohan also helps companies evaluate whether it makes sense even to offer services on the Web. --Dan Ring
Shows investors how to navigate the sometimes deceptive market of publicly traded Internet companies. Net Profit breaks down the complexity of the Internet market by answering two basic questions: Who makes money on Internet-related businesses, and how do they do it? By contrasting leading companies with those who have done poorly and analyzing different industry segments for size, growth rate, profitability, and profit drivers. Net Profit shows which industry segments are likely to profit, which won't, and why.
Publisher:
Jossey-Bass
Author:
Peter S. Cohan
Release Date: 1999-05-15
ISBN/EAN: 0787944769 / 9780787944766
New Price: $0.75 /
Used Price: $0.01 |
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Internet Marketing in Real Estate |
Based on an empirical body of tried and proven methods, this business-oriented guide taps into the Internet. In one easy-to-follow handbook, it includes all of the techniques, strategies, and tactics necessary for effective Web marketing. Examining the sales advantages offered on the Internet today, it discusses an agentÂ’s Web success on his/her site, and on other Web sites (e.g., search engines, Web portals, MLS search sites and directories people routinely use for data-location). The content emphasizes sound marketing planning and budgeting and provides the tools to do that planning. Alive with real-world graphics and Web pages, it motivates readers to get actively involved with the Internet.
Publisher:
South-Western Educational Pub
Authors:
Barbara Cox, William Koelzer
Release Date: 2000-04-01
ISBN/EAN: 0324134908 / 9780324134902
New Price: $44.95 /
Used Price: $11.40 |
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Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program |
Strategic Database Marketing is the only resource to explain database marketing from the customer's point of view, instead of the seller's. Now, as exploding research and technology create entirely new market challenges, the Second Edition of this influential bestseller explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering recently developed tools and resources including the Internet, loyalty programs, customer-specific marketing, and more.
Publisher:
McGraw-Hill
Author:
Arthur M. Hughes
Release Date: 2000-05-16
ISBN/EAN: 0071351825 / 9780071351829
New Price: $19.95 /
Used Price: $5.31 |
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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki |
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe. Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out. In Part One, you'll be introduced to the key components to building a personality and learn how to: - Recognize the greatest myth that most marketers blindly follow, and how to get past it
- Use the “UAT Filter” to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing
- Create your company's “marketing backstory” using techniques pioneered by Hollywood screenwriters
- Harness the influence of “accidental spokespeople” and use it to your advantage
- Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed
- Pinpoint and capitalize on the moments where personality can make a difference
Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more. Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.
Publisher:
McGraw-Hill
Author:
Rohit Bhargava
Release Date: 2008-03-31
ISBN/EAN: 0071545212 / 9780071545211
New Price: $12.48 /
Used Price: $11.01 |
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Three Weeks to eBay Profits: Go from Beginner to Successful Seller in Less than a Month |
Over one million people list an item for sale on eBay every day—and 600,000 of these are professional full-time sellers. Now anyone with ambition and a dream can realize financial success on eBay. Whether readers are looking to be their own boss or launch a part-time business, eBay guru Skip McGrath walks them through a series of easy steps designed to generate income in less than a month. This practical guide reveals how to find products to sell, successfully compete in the crowded eBay marketplace, and optimize and grow one’s business. Three Weeks to eBay Profits offers instant answers to anyone who dreams of running this or her own business and realizing financial freedom.
Skip McGrath is currently a Gold Level Power Seller on eBay. He has written seven books on eBay selling, including The eBay Power Seller’s Manual and The Complete eBay Marketing System. His Web site, www.auction-sellers-resource.com, is one of the most visited eBay-related sites on the Net.
Publisher:
Sterling
Author:
Skip McGrath
Release Date: 2006-07-28
ISBN/EAN: 1402732813 / 9781402732812
New Price: $9.17 /
Used Price: $8.92 |
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