Electronic customer intelligence gathering has been perceived as a major advantage of doing business online. Yet, according to a recent BusinessWeek poll, 92% of Internet users are uncomfortable with the practice of ebusinesses selling their personal information to other businesses. In this timely guide, two acknowledged experts on the subject arm companies that do business online with a complete blueprint for developing and implementing a privacy plan that satisfies their customers' desire for privacy while permitting them the latitude they need to do business competitively over the Internet. Michael Erbschloe and John Vacca explore, in-depth, the key privacy issues leading to the breakdown of ebusinesses today. They then walk managers through the steps for developing, implementing, and managing a proven enterprise privacy plan, along with clear, accessible explanations of the technology involved and proven techniques for measuring the plan's success.
Publisher:
McGraw-Hill
Authors:
John Vacca, Michael Erbschloe
Release Date: 2002-01-04
ISBN/EAN:
Strategic Database Marketing is the only resource to explain database marketing from the customer's point of view, instead of the seller's. Now, as exploding research and technology create entirely new market challenges, the Second Edition of this influential bestseller explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering recently developed tools and resources including the Internet, loyalty programs, customer-specific marketing, and more.
Publisher:
McGraw-Hill
Author:
Arthur M. Hughes
Release Date: 2000-05-16
ISBN/EAN: 0071351825 / 9780071351829
Over one million people list an item for sale on eBay every day—and 600,000 of these are professional full-time sellers. Now anyone with ambition and a dream can realize financial success on eBay. Whether readers are looking to be their own boss or launch a part-time business, eBay guru Skip McGrath walks them through a series of easy steps designed to generate income in less than a month. This practical guide reveals how to find products to sell, successfully compete in the crowded eBay marketplace, and optimize and grow one’s business. Three Weeks to eBay Profits offers instant answers to anyone who dreams of running this or her own business and realizing financial freedom.
Skip McGrath is currently a Gold Level Power Seller on eBay. He has written seven books on eBay selling, including The eBay Power Seller’s Manual and The Complete eBay Marketing System. His Web site, www.auction-sellers-resource.com, is one of the most visited eBay-related sites on the Net.
‘Underdog Advertising’® is written for the small-to-mid size business owner/operator who cannot afford to hire an advertising agency. The book presents principles and processes that have proven successful for advertisers who must compete with larger companies in their industries for sales, awareness and market share. ‘Underdog Advertising’ has four primary components and just as David toppled Goliath with a well-aimed rock, the disciplines introduced in this book have consistently helped "budget underdogs" hit the mark and become the real winners. It may be just the weapon you need. First, under the heading ‘Underdog Advertising Principles,’ here are ten principles of ‘Underdog Advertising’ that consistently generate higher returns on advertising. These include: Principle #1 – Think Outside The Box; Principle #2 – Take Risks; Principle #3 – Strategy Before Execution; Principle #4 – Be Contrary; Principle #5 – Select Your Battlefield; Principle #6 – Focus! Focus! Focus!; Principle #7 – Be Consistent; Principle #8 – Demonstrate Value; Principle #9 – Speed & Surprise; Principle #10 – Have Patience. Next, under the heading ‘Big Dog Branding’ the book will cover a fast-track ‘Big Dog Brand ‘development process that helps create branding strategies that differentiate a brand from its competitors in a meaningful and compelling way. ‘Junkyard Dog Executions’ is an approach to marketing tactics that deliver results beyond expectation and for those wanting even more, the ‘Underdog Advertising Workbook, a how-to supplement that walks the reader step-by-step through the ten Underdog Advertising principles and helps apply them to any business situation, is made available by the author.
Publisher:
Electronic & Database Publishing, Inc.
Author:
Paul Flowers
Release Date: 2008-07-01
ISBN/EAN:
The astounding growth of Internet commerce presents investors and businesses alike with unbridled opportunity. But the hype surrounding many publicly traded Internet companies often makes the objective evaluation of their performance difficult. In Net Profit, author Peter Cohan breaks down the complexity of the Internet market by answering two basic questions: Who makes money on Internet related business? And how do they do it? His incisive analyses of leading Internet companies, their competitors, and their chances for continued growth pinpoint the factors that investors in and managers of Internet business must examine to ensure future success.
With all the uncertainty and hoopla around the Internet, how can investors and business managers hit the right financial buttons? In Net Profit, Peter S. Cohan, a premier Internet consultant and stock picker, analyzes the trade's top companies--including Yahoo!, Amazon.com, America Online, and Cisco Systems--and offers some compelling insights for investors and businesses on the Web or those considering it. "This book is about the companies that are working to make economic sense of the Web," Cohan writes. "And it is about a search for the business strategies that distinguish the market leaders from their peers."
Cohan identifies nine segments of the industry--infrastructure, consulting, venture capital, security, portals, e-commerce, Web content, Internet service providers, and commerce tools. He judges each of the leading companies in the nine fields on its management, breadth of customer service, and most critical, ability to deliver a product that is so scarce and important that it carries a high price. Most Internet companies fail to meet all of Cohan's strict standards. Portal leader Yahoo!, for example, lacks economic clout over advertisers because of tough rivals in the traditional media. Cohan gives high grades to technology consultants like Gartner Group, venture capital firms, and network builder Cisco. He loves Cisco because it controls 80 percent of the router market, keeps customers by providing other network components, and shows a knack for acquiring smaller companies. Easy to understand, Net Profit features some key strategies for competing on the Internet. Cohan also helps companies evaluate whether it makes sense even to offer services on the Web. --Dan Ring
Publisher:
Jossey-Bass
Author:
Peter S. Cohan
Release Date: 1999-05-15
ISBN/EAN: 0787944769 / 9780787944766
NO RULES The revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power. Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace. Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time. This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now. Join us on Twitter!
Make big profits on eBay with no upfront investment!
Make thousands of dollars per week--with little or no financial risk--selling other people’s stuff on eBay. How to Start and Run an eBay Consignment Business explains how to locate and work with consignors and successfully deal in the goods they want to sell, including collectibles, retail store closeouts, estate items, corporate merchandise, and much more.
Find out how to get started selling on consignment, decide what kinds of items will be the most profitable, and set up your business. You’ll get sample contracts, forms, and flyers, as well as tips on creating a web site, marketing your business, and automating day-to-day tasks. Whether you want to supplement your income or become a registered eBay Trading Assistant, you’ll find everything you need in this helpful, step-by-step guide.
Based on an empirical body of tried and proven methods, this business-oriented guide taps into the Internet. In one easy-to-follow handbook it includes all of the techniques, strategies, and tactics necessary to effective Web marketing. Examining the sales advantages offered on the Internet today, it discusses an agent’s Web success or his/her site, and on other Web sites (e.g., search engines, Web portals, MLS search sites and directories people routinely use for data-location). The text emphasizes sound marketing planning and budgeting and provides the tools to do that planning. Alive with real-world graphics and Web pages, it motivates students and professionals to get actively involved with the Internet.
Publisher:
South-Western Educational Pub
Authors:
Barbara Cox, William Koelzer
Release Date: 2000-04-01
ISBN/EAN: 0324134908 / 9780324134902
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
Entrepreneurs in record numbers are setting up shop on eBay, according to a new survey conducted for eBay by ACNielsen Media Research International. More than 724,000 Americans report that eBay is their primary or secondary source of income. In addition to these professional eBay sellers, another 1.5 million individuals say they supplement their income by selling on eBay, according to the July 2005 survey. In the last six months of 2005, eBay members in the United States sold merchandise worth approximately $10.6 billion. As you can see, finding the customers is not a problem locating quality items to sell, is the challenge. So what do you do when you are done cleaning out your closet and attics? Where do you find the merchandise you need to sell on eBay? That s precisely what this new book is about: where to find products that you can buy for a few cents on the dollar and resell for massive profits! This book is intended for online sellers who want to build a business that can be increased over time by selling primarily new merchandise in quantity. You will be provided detailed insider information on: wholesalers, drop shippers, auctions, closeouts, discontinued merchandise, overstocks, salvage items, surplus merchandise, below wholesale products, customer returns, wholesale trade shows, suppliers, liquidators, close out firms, foreign and domestic manufacturers, and places to look in your area. In short you will learn to become a product sourcing pro and make money on eBay with products including: clothing, mixed lots, electronics, tools, furniture, general mixed merchandise, domestics, housewares, antiques, books, shoes, jewelry, toys, gifts, sporting goods, hardware, and much more.
Publisher:
Atlantic Publishing Company (FL)
Author:
Dan W. Blacharski
Release Date: 2007-04-20
ISBN/EAN: 0910627878 / 9780910627870
