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5.0 of 5.0 |
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Internet Marketing in Real Estate |
Based on an empirical body of tried and proven methods, this business-oriented guide taps into the Internet. In one easy-to-follow handbook, it includes all of the techniques, strategies, and tactics necessary for effective Web marketing. Examining the sales advantages offered on the Internet today, it discusses an agent’s Web success on his/her site, and on other Web sites (e.g., search engines, Web portals, MLS search sites and directories people routinely use for data-location). The content emphasizes sound marketing planning and budgeting and provides the tools to do that planning. Alive with real-world graphics and Web pages, it motivates readers to get actively involved with the Internet.
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Publisher:
South-Western Educational Pub
Authors:
Barbara Cox, William Koelzer
Release Date: 2000-04-01
ISBN/EAN: 0324134908 / 9780324134902
New Price: $38.02 /
Used Price: $19.83 /
Collectible Price: n.a.
Buy
it Now!
Average Rating: 5.0
Number of
Reviews: 16 |
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| Results from marketing on the internet - Sales soar | Rating: | It has been my good fortune to read this book. This could free you as you leap into the world of real estate in cyberspace. As a provider of internet related services to realtors, I found this book to be practical and well written to focus on creation of your web site, getting found - which normally means it's easier to pay per click. Get started and sending effective emails. As a self promoted internet optimization junkie, it's easy to understand and explains how things work, really there is no mystery to search engines, keywords, and meta-tags. Even the sales-focused agent who leaves the details to his marketing people and technical assistants will want this book - to give to them to read.
| | Total Votes: 0, Helpful Votes: 0, Date: 2007-01-01 | | | | This book conects the dots bwteen the web and Real Estate | Rating: | | I have seen no other book devoted to the internet and real estate. This book is loaded with good information on setting up a web site for your real estate interests or business. The book is written that even a person unfamilar with the technical aspects of the internet can benefit from this book. This book written in 2001 is up to date in the ever changing world of the internet. There are tons of web sites listed in the book, which if that was all there was in this book would be valuable. Ideas on the content of your web site is provided, as well as a chapter on email. Conventions with email, and even email etiquette. Anybody involved in real estate, whether an agent, broker, investor, or an individual buyer and seller of real estate will want to read this book. And don't forget about landlords and property manager, who should also have a web site. Personally I have 2 web sites and of course email; and there will come a time if it has not already happened where, you will not be able to operate in this business without either. One advice given in the book is that everywhere that your phone number is printed so should your email address. I would only add to that also your web site URL. | | Total Votes: 1, Helpful Votes: 1, Date: 2003-03-21 | | | | This book conects the dots bwteen the web and Real Estate | Rating: | | I have seen no other book devoted to the internet and real estate. This book is loaded with good information on setting up a web site for your real estate interests or business. The book is written that even a person unfamilar with the technical aspects of the internet can benefit from this book. This book written in 2001 is up to date in the ever changing world of the internet. There are tons of web sites listed in the book, which if that was all there was in this book would be valuable. Ideas on the content of your web site is provided, as well as a chapter on email. Conventions with email, and even email etiquette. Anybody involved in real estate, whether an agent, broker, investor, or an individual buyer and seller of real estate will want to read this book. And don't forget about landlords and property manager, who should also have a web site. One advice given in the book is that everywhere that your phone number is printed so should your email address. I would only add to that also your web site URL. | | Total Votes: 0, Helpful Votes: 0, Date: 2003-03-21 | | | | Attention Realtors, Buy This Book: | Rating: | | Attention Realtors, Buy This Book: "Internet Marketing in Real Estate," by Barbara Cox and William Koelzer. Don't just buy it, read it. It could help your business immensely. It also could help you overcome your apprehension about all that World Wide Web mumbo-jumbo. Finally, it could help to free you from the intimidation of all those salespersons clad in guru's clothing who conduct seminars and office meetings, touting the latest product or service that is claimed to be "essential" for your survival in the wild-and-wooly world of real estate in cyberspace. It has been my good fortune to have an early look at this book published by Prentice-Hall. The authors, not real estate practitioners themselves, are both spouses of web-enhanced Realtors in South Orange County. They know whereof they speak, as both are active providers of Internet related services to Realtors, and they have both had the combat photographer's up-close view of real estate in the trenches. Their target audience will find the book both practical and appropriately written. "Internet Marketing in Real Estate" consists of five parts: "Creating and Building Your Internet Presence: Your Web Site" "Getting Found" (the all-important section) "Effective E-mail" "Time to Get Started" (developing tasks, time-lines, and a budget) Appendices No technical expertise is presumed on the part of the reader. Each part that deals with Internet and marketing related concepts begins with a friendly "learning the language" section. A great deal of effort is made to explain to the reader, in plain language aided with illustrations, how things work in the initially mysterious world of Web sites, search engines, keywords, and meta-tags. Textbook-like, "Internet Marketing in Real Estate" starts its sections with "the basics" and then develops the concepts that have been introduced. Sections end with exercises that encourage the reader to put his/her new knowledge to work. The book also integrates related topics that are not Internet specific. Chapter 1 of Part 1 could be titled "Real Estate Marketing 101." It is important toward understanding Internet marketing concepts but that is because it is basic to marketing per se. Parts of the effective e-mail" section are straight out of basic composition. They are highly relevant. "Internet Marketing in Real Estate" doesn't deal with all the issues that bear discussing. No book does. For example, the authors do not engage the serious questions that can be asked vis-Ã -vis the relative effectiveness of dollars and time spent on Internet marketing as opposed to other kinds of marketing. That is not their purpose. When confronted with a new marketing medium, a businessperson (real estate or otherwise) must always ask the question, "If I adopt this, what will I stop doing that I am doing now?" (If the task - or the dollars - represents an addition to present efforts, rather than a replacement, then presumably it replaces something we were doing or spending in our non-business lives.) To the credit of Cox and Koelzer, they present with great clarity the tasks and range of costs associated with various levels of involvement in Internet marketing. They provide the real estate businessperson with the information that will enable him or her to make an informed decision about this medium. For those who have already decided that they want to make an effort at Internet marketing, the Cox and Koelzer book will provide an invaluable tool. Even the sales-focused agent who leaves the details to his marketing people and technical assistants will want this book - to give to them to read. | | Total Votes: 21, Helpful Votes: 21, Date: 2000-08-19 | | | | Internet Marketing | Rating: | | I am a Realtor in South Florida who has just taken my buisness online.I was interrested in doing some reading on the subject and read many,many book reviews.I have to tell you I ordered this book"Internet Marketing in Real Estate"this book is unbelievable not only are they insightfull but they give you the address's to the sites with the information that they are discussing.If you you are even thinking about bringing your buisness into the year 2000 this book is a must have!Laura Pearlman | | Total Votes: 11, Helpful Votes: 11, Date: 2000-08-13 | | | | Results from marketing on the internet - Sales soar | Rating: | It has been my good fortune to read this book. This could free you as you leap into the world of real estate in cyberspace. As a provider of internet related services to realtors, I found this book to be practical and well written to focus on creation of your web site, getting found - which normally means it's easier to pay per click. Get started and sending effective emails. As a self promoted internet optimization junkie, it's easy to understand and explains how things work, really there is no mystery to search engines, keywords, and meta-tags. Even the sales-focused agent who leaves the details to his marketing people and technical assistants will want this book - to give to them to read.
| | Total Votes: 0, Helpful Votes: 0, Date: 2007-01-01 | | | | This book conects the dots bwteen the web and Real Estate | Rating: | | I have seen no other book devoted to the internet and real estate. This book is loaded with good information on setting up a web site for your real estate interests or business. The book is written that even a person unfamilar with the technical aspects of the internet can benefit from this book. This book written in 2001 is up to date in the ever changing world of the internet. There are tons of web sites listed in the book, which if that was all there was in this book would be valuable. Ideas on the content of your web site is provided, as well as a chapter on email. Conventions with email, and even email etiquette. Anybody involved in real estate, whether an agent, broker, investor, or an individual buyer and seller of real estate will want to read this book. And don't forget about landlords and property manager, who should also have a web site. Personally I have 2 web sites and of course email; and there will come a time if it has not already happened where, you will not be able to operate in this business without either. One advice given in the book is that everywhere that your phone number is printed so should your email address. I would only add to that also your web site URL. | | Total Votes: 1, Helpful Votes: 1, Date: 2003-03-21 | | | | This book conects the dots bwteen the web and Real Estate | Rating: | | I have seen no other book devoted to the internet and real estate. This book is loaded with good information on setting up a web site for your real estate interests or business. The book is written that even a person unfamilar with the technical aspects of the internet can benefit from this book. This book written in 2001 is up to date in the ever changing world of the internet. There are tons of web sites listed in the book, which if that was all there was in this book would be valuable. Ideas on the content of your web site is provided, as well as a chapter on email. Conventions with email, and even email etiquette. Anybody involved in real estate, whether an agent, broker, investor, or an individual buyer and seller of real estate will want to read this book. And don't forget about landlords and property manager, who should also have a web site. One advice given in the book is that everywhere that your phone number is printed so should your email address. I would only add to that also your web site URL. | | Total Votes: 0, Helpful Votes: 0, Date: 2003-03-21 | | | | Attention Realtors, Buy This Book: | Rating: | | Attention Realtors, Buy This Book: "Internet Marketing in Real Estate," by Barbara Cox and William Koelzer. Don't just buy it, read it. It could help your business immensely. It also could help you overcome your apprehension about all that World Wide Web mumbo-jumbo. Finally, it could help to free you from the intimidation of all those salespersons clad in guru's clothing who conduct seminars and office meetings, touting the latest product or service that is claimed to be "essential" for your survival in the wild-and-wooly world of real estate in cyberspace. It has been my good fortune to have an early look at this book published by Prentice-Hall. The authors, not real estate practitioners themselves, are both spouses of web-enhanced Realtors in South Orange County. They know whereof they speak, as both are active providers of Internet related services to Realtors, and they have both had the combat photographer's up-close view of real estate in the trenches. Their target audience will find the book both practical and appropriately written. "Internet Marketing in Real Estate" consists of five parts: "Creating and Building Your Internet Presence: Your Web Site" "Getting Found" (the all-important section) "Effective E-mail" "Time to Get Started" (developing tasks, time-lines, and a budget) Appendices No technical expertise is presumed on the part of the reader. Each part that deals with Internet and marketing related concepts begins with a friendly "learning the language" section. A great deal of effort is made to explain to the reader, in plain language aided with illustrations, how things work in the initially mysterious world of Web sites, search engines, keywords, and meta-tags. Textbook-like, "Internet Marketing in Real Estate" starts its sections with "the basics" and then develops the concepts that have been introduced. Sections end with exercises that encourage the reader to put his/her new knowledge to work. The book also integrates related topics that are not Internet specific. Chapter 1 of Part 1 could be titled "Real Estate Marketing 101." It is important toward understanding Internet marketing concepts but that is because it is basic to marketing per se. Parts of the effective e-mail" section are straight out of basic composition. They are highly relevant. "Internet Marketing in Real Estate" doesn't deal with all the issues that bear discussing. No book does. For example, the authors do not engage the serious questions that can be asked vis-Ã -vis the relative effectiveness of dollars and time spent on Internet marketing as opposed to other kinds of marketing. That is not their purpose. When confronted with a new marketing medium, a businessperson (real estate or otherwise) must always ask the question, "If I adopt this, what will I stop doing that I am doing now?" (If the task - or the dollars - represents an addition to present efforts, rather than a replacement, then presumably it replaces something we were doing or spending in our non-business lives.) To the credit of Cox and Koelzer, they present with great clarity the tasks and range of costs associated with various levels of involvement in Internet marketing. They provide the real estate businessperson with the information that will enable him or her to make an informed decision about this medium. For those who have already decided that they want to make an effort at Internet marketing, the Cox and Koelzer book will provide an invaluable tool. Even the sales-focused agent who leaves the details to his marketing people and technical assistants will want this book - to give to them to read. | | Total Votes: 21, Helpful Votes: 21, Date: 2000-08-19 | | | | Internet Marketing | Rating: | | I am a Realtor in South Florida who has just taken my buisness online.I was interrested in doing some reading on the subject and read many,many book reviews.I have to tell you I ordered this book"Internet Marketing in Real Estate"this book is unbelievable not only are they insightfull but they give you the address's to the sites with the information that they are discussing.If you you are even thinking about bringing your buisness into the year 2000 this book is a must have!Laura Pearlman | | Total Votes: 11, Helpful Votes: 11, Date: 2000-08-13 | | | | Results from marketing on the internet - Sales soar | Rating: | It has been my good fortune to read this book. This could free you as you leap into the world of real estate in cyberspace. As a provider of internet related services to realtors, I found this book to be practical and well written to focus on creation of your web site, getting found - which normally means it's easier to pay per click. Get started and sending effective emails. As a self promoted internet optimization junkie, it's easy to understand and explains how things work, really there is no mystery to search engines, keywords, and meta-tags. Even the sales-focused agent who leaves the details to his marketing people and technical assistants will want this book - to give to them to read.
| | Total Votes: 0, Helpful Votes: 0, Date: 2007-01-01 | | | | This book conects the dots bwteen the web and Real Estate | Rating: | | I have seen no other book devoted to the internet and real estate. This book is loaded with good information on setting up a web site for your real estate interests or business. The book is written that even a person unfamilar with the technical aspects of the internet can benefit from this book. This book written in 2001 is up to date in the ever changing world of the internet. There are tons of web sites listed in the book, which if that was all there was in this book would be valuable. Ideas on the content of your web site is provided, as well as a chapter on email. Conventions with email, and even email etiquette. Anybody involved in real estate, whether an agent, broker, investor, or an individual buyer and seller of real estate will want to read this book. And don't forget about landlords and property manager, who should also have a web site. Personally I have 2 web sites and of course email; and there will come a time if it has not already happened where, you will not be able to operate in this business without either. One advice given in the book is that everywhere that your phone number is printed so should your email address. I would only add to that also your web site URL. | | Total Votes: 1, Helpful Votes: 1, Date: 2003-03-21 | | | | This book conects the dots bwteen the web and Real Estate | Rating: | | I have seen no other book devoted to the internet and real estate. This book is loaded with good information on setting up a web site for your real estate interests or business. The book is written that even a person unfamilar with the technical aspects of the internet can benefit from this book. This book written in 2001 is up to date in the ever changing world of the internet. There are tons of web sites listed in the book, which if that was all there was in this book would be valuable. Ideas on the content of your web site is provided, as well as a chapter on email. Conventions with email, and even email etiquette. Anybody involved in real estate, whether an agent, broker, investor, or an individual buyer and seller of real estate will want to read this book. And don't forget about landlords and property manager, who should also have a web site. One advice given in the book is that everywhere that your phone number is printed so should your email address. I would only add to that also your web site URL. | | Total Votes: 0, Helpful Votes: 0, Date: 2003-03-21 | | | | Attention Realtors, Buy This Book: | Rating: | | Attention Realtors, Buy This Book: "Internet Marketing in Real Estate," by Barbara Cox and William Koelzer. Don't just buy it, read it. It could help your business immensely. It also could help you overcome your apprehension about all that World Wide Web mumbo-jumbo. Finally, it could help to free you from the intimidation of all those salespersons clad in guru's clothing who conduct seminars and office meetings, touting the latest product or service that is claimed to be "essential" for your survival in the wild-and-wooly world of real estate in cyberspace. It has been my good fortune to have an early look at this book published by Prentice-Hall. The authors, not real estate practitioners themselves, are both spouses of web-enhanced Realtors in South Orange County. They know whereof they speak, as both are active providers of Internet related services to Realtors, and they have both had the combat photographer's up-close view of real estate in the trenches. Their target audience will find the book both practical and appropriately written. "Internet Marketing in Real Estate" consists of five parts: "Creating and Building Your Internet Presence: Your Web Site" "Getting Found" (the all-important section) "Effective E-mail" "Time to Get Started" (developing tasks, time-lines, and a budget) Appendices No technical expertise is presumed on the part of the reader. Each part that deals with Internet and marketing related concepts begins with a friendly "learning the language" section. A great deal of effort is made to explain to the reader, in plain language aided with illustrations, how things work in the initially mysterious world of Web sites, search engines, keywords, and meta-tags. Textbook-like, "Internet Marketing in Real Estate" starts its sections with "the basics" and then develops the concepts that have been introduced. Sections end with exercises that encourage the reader to put his/her new knowledge to work. The book also integrates related topics that are not Internet specific. Chapter 1 of Part 1 could be titled "Real Estate Marketing 101." It is important toward understanding Internet marketing concepts but that is because it is basic to marketing per se. Parts of the effective e-mail" section are straight out of basic composition. They are highly relevant. "Internet Marketing in Real Estate" doesn't deal with all the issues that bear discussing. No book does. For example, the authors do not engage the serious questions that can be asked vis-Ã -vis the relative effectiveness of dollars and time spent on Internet marketing as opposed to other kinds of marketing. That is not their purpose. When confronted with a new marketing medium, a businessperson (real estate or otherwise) must always ask the question, "If I adopt this, what will I stop doing that I am doing now?" (If the task - or the dollars - represents an addition to present efforts, rather than a replacement, then presumably it replaces something we were doing or spending in our non-business lives.) To the credit of Cox and Koelzer, they present with great clarity the tasks and range of costs associated with various levels of involvement in Internet marketing. They provide the real estate businessperson with the information that will enable him or her to make an informed decision about this medium. For those who have already decided that they want to make an effort at Internet marketing, the Cox and Koelzer book will provide an invaluable tool. Even the sales-focused agent who leaves the details to his marketing people and technical assistants will want this book - to give to them to read. | | Total Votes: 21, Helpful Votes: 21, Date: 2000-08-19 | | | | Internet Marketing | Rating: | | I am a Realtor in South Florida who has just taken my buisness online.I was interrested in doing some reading on the subject and read many,many book reviews.I have to tell you I ordered this book"Internet Marketing in Real Estate"this book is unbelievable not only are they insightfull but they give you the address's to the sites with the information that they are discussing.If you you are even thinking about bringing your buisness into the year 2000 this book is a must have!Laura Pearlman | | Total Votes: 11, Helpful Votes: 11, Date: 2000-08-13 | | | | Results from marketing on the internet - Sales soar | Rating: | It has been my good fortune to read this book. This could free you as you leap into the world of real estate in cyberspace. As a provider of internet related services to realtors, I found this book to be practical and well written to focus on creation of your web site, getting found - which normally means it's easier to pay per click. Get started and sending effective emails. As a self promoted internet optimization junkie, it's easy to understand and explains how things work, really there is no mystery to search engines, keywords, and meta-tags. Even the sales-focused agent who leaves the details to his marketing people and technical assistants will want this book - to give to them to read.
| | Total Votes: 0, Helpful Votes: 0, Date: 2007-01-01 | | | | This book conects the dots bwteen the web and Real Estate | Rating: | | I have seen no other book devoted to the internet and real estate. This book is loaded with good information on setting up a web site for your real estate interests or business. The book is written that even a person unfamilar with the technical aspects of the internet can benefit from this book. This book written in 2001 is up to date in the ever changing world of the internet. There are tons of web sites listed in the book, which if that was all there was in this book would be valuable. Ideas on the content of your web site is provided, as well as a chapter on email. Conventions with email, and even email etiquette. Anybody involved in real estate, whether an agent, broker, investor, or an individual buyer and seller of real estate will want to read this book. And don't forget about landlords and property manager, who should also have a web site. Personally I have 2 web sites and of course email; and there will come a time if it has not already happened where, you will not be able to operate in this business without either. One advice given in the book is that everywhere that your phone number is printed so should your email address. I would only add to that also your web site URL. | | Total Votes: 1, Helpful Votes: 1, Date: 2003-03-21 | | | | This book conects the dots bwteen the web and Real Estate | Rating: | | I have seen no other book devoted to the internet and real estate. This book is loaded with good information on setting up a web site for your real estate interests or business. The book is written that even a person unfamilar with the technical aspects of the internet can benefit from this book. This book written in 2001 is up to date in the ever changing world of the internet. There are tons of web sites listed in the book, which if that was all there was in this book would be valuable. Ideas on the content of your web site is provided, as well as a chapter on email. Conventions with email, and even email etiquette. Anybody involved in real estate, whether an agent, broker, investor, or an individual buyer and seller of real estate will want to read this book. And don't forget about landlords and property manager, who should also have a web site. One advice given in the book is that everywhere that your phone number is printed so should your email address. I would only add to that also your web site URL. | | Total Votes: 0, Helpful Votes: 0, Date: 2003-03-21 | | | | Attention Realtors, Buy This Book: | Rating: | | Attention Realtors, Buy This Book: "Internet Marketing in Real Estate," by Barbara Cox and William Koelzer. Don't just buy it, read it. It could help your business immensely. It also could help you overcome your apprehension about all that World Wide Web mumbo-jumbo. Finally, it could help to free you from the intimidation of all those salespersons clad in guru's clothing who conduct seminars and office meetings, touting the latest product or service that is claimed to be "essential" for your survival in the wild-and-wooly world of real estate in cyberspace. It has been my good fortune to have an early look at this book published by Prentice-Hall. The authors, not real estate practitioners themselves, are both spouses of web-enhanced Realtors in South Orange County. They know whereof they speak, as both are active providers of Internet related services to Realtors, and they have both had the combat photographer's up-close view of real estate in the trenches. Their target audience will find the book both practical and appropriately written. "Internet Marketing in Real Estate" consists of five parts: "Creating and Building Your Internet Presence: Your Web Site" "Getting Found" (the all-important section) "Effective E-mail" "Time to Get Started" (developing tasks, time-lines, and a budget) Appendices No technical expertise is presumed on the part of the reader. Each part that deals with Internet and marketing related concepts begins with a friendly "learning the language" section. A great deal of effort is made to explain to the reader, in plain language aided with illustrations, how things work in the initially mysterious world of Web sites, search engines, keywords, and meta-tags. Textbook-like, "Internet Marketing in Real Estate" starts its sections with "the basics" and then develops the concepts that have been introduced. Sections end with exercises that encourage the reader to put his/her new knowledge to work. The book also integrates related topics that are not Internet specific. Chapter 1 of Part 1 could be titled "Real Estate Marketing 101." It is important toward understanding Internet marketing concepts but that is because it is basic to marketing per se. Parts of the effective e-mail" section are straight out of basic composition. They are highly relevant. "Internet Marketing in Real Estate" doesn't deal with all the issues that bear discussing. No book does. For example, the authors do not engage the serious questions that can be asked vis-Ã -vis the relative effectiveness of dollars and time spent on Internet marketing as opposed to other kinds of marketing. That is not their purpose. When confronted with a new marketing medium, a businessperson (real estate or otherwise) must always ask the question, "If I adopt this, what will I stop doing that I am doing now?" (If the task - or the dollars - represents an addition to present efforts, rather than a replacement, then presumably it replaces something we were doing or spending in our non-business lives.) To the credit of Cox and Koelzer, they present with great clarity the tasks and range of costs associated with various levels of involvement in Internet marketing. They provide the real estate businessperson with the information that will enable him or her to make an informed decision about this medium. For those who have already decided that they want to make an effort at Internet marketing, the Cox and Koelzer book will provide an invaluable tool. Even the sales-focused agent who leaves the details to his marketing people and technical assistants will want this book - to give to them to read. | | Total Votes: 21, Helpful Votes: 21, Date: 2000-08-19 | | | | Internet Marketing | Rating: | | I am a Realtor in South Florida who has just taken my buisness online.I was interrested in doing some reading on the subject and read many,many book reviews.I have to tell you I ordered this book"Internet Marketing in Real Estate"this book is unbelievable not only are they insightfull but they give you the address's to the sites with the information that they are discussing.If you you are even thinking about bringing your buisness into the year 2000 this book is a must have!Laura Pearlman | | Total Votes: 11, Helpful Votes: 11, Date: 2000-08-13 | | |
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