The visionary business strategy set forth in this dynamic guide defines and helps resolve the key challenges that all companies face as the Web becomes an integral part of doing business. Lucidly written text details innovative ways to facilitate consumer behavior on the Web; create a game plan that fits business needs; resolve leadership, organization, and budgetary issues for Web strategies; establish a brand, gauge competition, internationalize Web presence; and invest in the right technology to succeed.
Managers who recognize the Internet's importance but don't know how to incorporate it into their own operations will benefit from Dead Ahead. Written by consultant Laurie Windham with Jon Samsel, it introduces six utilitarian cyberbusiness guidelines derived from firsthand research and observations by practitioners such as Robert Olson of Virtual Vineyards. They are: satisfying individual market requirements (such as information, sales, distribution, and support); resolving conflicts with existing strategies (such as those related to Encyclopedia Britannica's total reconfiguration of its sales procedures); establishing and sustaining customer loyalty (by addressing factors including visibility and awareness); creating appropriate executive and organizational structures, skill sets, and funding models (with suggestions for "educating and energizing" management, among others); making long-term technology decisions (through explanations of hardware, content, and additional components); and understanding barriers to global expansion (with, for instance, advice on learning specific local regulations). There's also a useful concluding chapter with checklists and questions to help put the ideas into practice. --Howard Rothman
Lots of books tell you how to buy and sell on eBay. But what if something goes horribly awry? Do you have to chalk it up to a "lesson learned," lick your wounds and move on? Not a chance. Don't Get Burned on eBay offers relevant lessons based on real-life stories posted on eBay's Answer Center. With sharp, witty rhetoric, veteran eBay user Shauna Wright (co-founder of the popular web site WhoWouldBuyThat.com), shows eBay veterans and newcomers alike how to avoid those nasty scenarios, and how to pull themselves out of the muck if they've already fallen in.
Six entertaining (and hair-raising) chapters cover real problems that people have encountered with bidding, payment, shipping, packaging, dealing with other eBayers, and coping with the eBay system. This book is for anyone who's ever used eBay, because even veteran buyers and sellers often don't know the intricacies of eBay's and PayPal's rules. Don't Get Burned on eBay will leave you well-informed and better protected from potential pitfalls. The book's extensive glossary and numerous in-depth sidebars also make the book useful to people who haven't yet taken the plunge into eBay.
Get Content. Get Customers. Will Change the Way You Think About Marketing!
Your job as a marketer: Make it easy for your buyers to buy from you.
But making it easy for them may be hard for you, unless you can execute an effective content marketing strategy. And that almost certainly means changing the way you think about marketing.
Why content marketing is vital to business success in the 21st century:
In the last few years, buyer behavior has changed dramatically. Your buyers are now increasingly knowledgeable about what they want to buy. They aren't surfing aimlessly, hoping to be influenced by marketing messages that arrive out of the blue. They want to make up their own minds based on their own information-gathering. Therefore, buyers need content that makes them smarter and more knowledgeable.
Vendors who provide that content will win. Simply put, all the rules have changed. You need to approach the marketing game with a brand new marketing mindset. Those that can adapt will flourish. Those that don't...well... think of dinosaurs.
Publisher:
Voyager Media, Inc.
Authors:
Newt Barrett, Joe Pulizzi
Release Date: 2008-05-16
ISBN/EAN: 098018780X / 9780980187809
Provides detailed advice on how to expand and improve marketing opportunities, communications, and on-line relationships with this valuable tool. Presents a step-by-step process of creating and implementing an e-mail marketing plan for your specific needs. Softcover. DLC: Internet marketing.
With the dot-com revolution, an entire new breed of book--the technology/commerce title has emerges as the pioneer’s guide. Discounting the initial-sales spike for this title, demand for Net Results has been growing, particularly over the last 14 months (coinciding with the increased attention paid to e-commerce). Net Results has received superlative reviews (see the book’s Amazon webpage reviews as an example); the consistent theme in the comments is that the book is comprehensive; full of real-world advice; written by authorities of exceptional qualification; and has advice that is not easily outdated, reflecting an impressive understanding of and vision for web marketing issues of the near future. Simply: Net Results is a proven winner. This book is a walking tour of what to do and what to avoid, hosted not by a professional writer (as many competitive titles are), but by experts who rely on their own advice for continued success in their own dot-com businesses.
Publisher:
New Riders Publishing
Authors:
Leland Harden, Bob Heyman, Rick Bruner
Release Date: 2000-11-21
ISBN/EAN: 0735710244 / 9780735710245
In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller offer valuable marketing insights and tried-and-true techniques for propelling eBay sales to the next level.
Publisher:
McGraw-Hill Osborne Media
Authors:
Janelle Elms, Phil Dunn, Amy Balsbaugh
Release Date: 2005-06-16
ISBN/EAN: 0072260912 / 9780072260915
Unlike previous electronic commerce books which stress theory, the Administrator's Guide to e-Commerce is a hands-on guide to creating and managing websites using the Microsoft BackOffice product suite. This book will explore the role of networking technologies to industry growth, issues of privacy and security, and most importantly, guidance in taking an existing Web server and creating an electronic storefront.
B> E-Commerce: Concepts and Issues provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophisticated conceptual treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its unifying conceptual framework built around the themes of business, technology, and society helps readers make sense out of the development of this field. The book presents numerous real-world examples in every chapter. An attractive full-color design is also featured. This book is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications of e-commerce.
Publisher:
Addison Wesley Publishing Company
Authors:
Kenneth C. Laudon, Carol Guercio Traver, Carol G. Traver
Release Date: 2002-01-15
ISBN/EAN: 0201748150 / 9780201748154
These People Are Silently Making Millions of Dollars Online. Now, Hear Their Stories and Learn How They Did It. Look behind every breakthrough success and you'll find motivating stories of individuals who made it happen. They had a vision, took a path and persevered against monumental odds. eMillions is a collection of interviews with 14 of the world's most successful Internet marketers about their rags-to-riches stories. Get inside their brains and walk through the journeys they took to become Internet millionaires. * How a college filmmaker from Florida turned an "experiment" into a $248 million blockbuster through the power of viral marketing * How a former U.S. Army Officer turned a one-man operation into a multi-million dollar international corporation with customers in every Internet-connected country on the planet * How a 17 year-old kid with $70 in hand built a $3 million Internet company from the ground up teaching people how to play piano by ear.
Publisher:
Morgan James Publishing
Author:
Stanley Tang
Release Date: 2008-11-01
ISBN/EAN: 1933596198 / 9781933596198
Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Web site! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. In this book we show you the secrets of executing a successful, cost-effective campaign. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive! Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales! Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your Web site, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your Web site. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In addition, we spent thousands of hours interviewing hundreds of today s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits.
Publisher:
Atlantic Publishing Company (FL)
Author:
Bruce C. Brown
Release Date: 2007-06-20
ISBN/EAN: 0910627991 / 9780910627993
