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Books and Software > Books > e-Commerce > Page 3 > Net Results.2: Best Practices for Web Marketing
 
     
 
Net Results.2: Best Practices for Web Marketing
 
5.0 of 5.0
 
Net Results.2: Best Practices for Web Marketing
For courses in Electronic Commerce, Website Management, and Marketing on the Internet. With the dot-com revolution, an entire new breed of book-the technology/commerce title emerges as the pioneer's guide. Discounting the initial-sales spike for this title, demand for Net Results has been growing, particularly over the last 14 months (coinciding with the increased attention paid to e-commerce). Net Results has received superlative reviews (see the book's Amazon webpage reviews as an example); the consistent theme in the comments is that the book is comprehensive; full of real-world advice; written by authorities of exceptional qualification; and has advice that is not easily outdated, reflecting an impressive understanding of and vision for web marketing issues of the near future. Simply: Net Results is a proven winner. This book is a walking tour of what to do and what to avoid, hosted not by a professional writer (as many competitive titles are), but by experts who rely on their own advice for continued success in their own dot-com businesses.

 
Publisher: New Riders Publishing
Authors: Leland Harden, Bob Heyman, Rick Bruner
Release Date: 2000-11-21
ISBN/EAN: 0735710244 / 9780735710245

New Price: $4.50 / Used Price: $0.45 / Collectible Price: n.a.
Buy it Now!
Average Rating: 5.0
Number of Reviews: 14

 

Good Info - but got outdated in a hurryRating:
Bought this to read over the weekend. Was a very good read, but what I found amazing is at least 1/3 off the web resources they list are either dead links or offer a totally different services than what was discussed in the book. Great for basics, great ideas - but they really need to update the book (which I would buy)
Total Votes: 2, Helpful Votes: 2, Date: 2002-11-21
 
Cool Info, EmpoweringRating:
This book is well written and contains a lot of great content about Internet marketing. It was written by three CEO's whom have made their own success. I would say that its focus is more from the serious business perspective than for the armature home business newbie looking for some "how to?". But still this book was definitely worth my time. It was easily worth my 12 dollars! This book has many references which will really help out and all the theory is backed by statistics making all the data very convincing. I am sure that if any of those dot com's had this data, there would be more of them still around :)
Total Votes: 0, Helpful Votes: 0, Date: 2002-07-29
 
Great book for mercurial timesRating:
One of the hardest things about being successful on the Internet is keeping up with the pace at which the playing field keeps changing. I found this book to be extremely well-written, and more importantly, presents information in a way that's not dated by the time you've read it. It's good, simple, common-sense advice for what works. Loved the case studies. It's an invaluable resource for entrepreneurs who can benefit from others' experiences.
Total Votes: 1, Helpful Votes: 1, Date: 2001-03-17
 
Net Results.2Rating:
There are many titles that deal with the topic of web marketing. Net Results.2 stands head and shoulders above the rest. It addresses the complexities faced by both novice and experienced marketers and provides solid, understandable advice for achieving success at either level. Great case studies help pull the advice into context and give the reader insight into tried and true methodologies that really work. The real beauty of this book, however, is that it provides AFFORDABLE advice for how to garner online success and build traffic. I believe that many of the now failed dot.com startups would still be around today had they heeded the advice available in Net Results.2.
Total Votes: 1, Helpful Votes: 1, Date: 2001-02-23
 
Good Overview of Marketing a Web SiteRating:
NetResults.2 is an overview of what is necessary to market a web site. Nine chapters explain things from Investment Goals to Public Relations. Each chapter has pictorial examples of the explanation and a Resource section at the end of each chapter. The book is printed in an easy-to-read font, large enough to make reading a breeze.

The Content section contains seven pages, an appendix of Internet Resources is nine-pages and the index section is seventeen pages long making it user-friendly. On each cover is an extra "turn over" so you can "bookmark" where you stopped reading and as an added incentive, the book cover is plastisized so you can read and drink your coffee without fear of spillage!

Total Votes: 4, Helpful Votes: 4, Date: 2001-02-09
 
Good Info - but got outdated in a hurryRating:
Bought this to read over the weekend. Was a very good read, but what I found amazing is at least 1/3 off the web resources they list are either dead links or offer a totally different services than what was discussed in the book. Great for basics, great ideas - but they really need to update the book (which I would buy)
Total Votes: 2, Helpful Votes: 2, Date: 2002-11-21
 
Cool Info, EmpoweringRating:
This book is well written and contains a lot of great content about Internet marketing. It was written by three CEO's whom have made their own success. I would say that its focus is more from the serious business perspective than for the armature home business newbie looking for some "how to?". But still this book was definitely worth my time. It was easily worth my 12 dollars! This book has many references which will really help out and all the theory is backed by statistics making all the data very convincing. I am sure that if any of those dot com's had this data, there would be more of them still around :)
Total Votes: 0, Helpful Votes: 0, Date: 2002-07-29
 
Great book for mercurial timesRating:
One of the hardest things about being successful on the Internet is keeping up with the pace at which the playing field keeps changing. I found this book to be extremely well-written, and more importantly, presents information in a way that's not dated by the time you've read it. It's good, simple, common-sense advice for what works. Loved the case studies. It's an invaluable resource for entrepreneurs who can benefit from others' experiences.
Total Votes: 1, Helpful Votes: 1, Date: 2001-03-17
 
Net Results.2Rating:
There are many titles that deal with the topic of web marketing. Net Results.2 stands head and shoulders above the rest. It addresses the complexities faced by both novice and experienced marketers and provides solid, understandable advice for achieving success at either level. Great case studies help pull the advice into context and give the reader insight into tried and true methodologies that really work. The real beauty of this book, however, is that it provides AFFORDABLE advice for how to garner online success and build traffic. I believe that many of the now failed dot.com startups would still be around today had they heeded the advice available in Net Results.2.
Total Votes: 1, Helpful Votes: 1, Date: 2001-02-23
 
Good Overview of Marketing a Web SiteRating:
NetResults.2 is an overview of what is necessary to market a web site. Nine chapters explain things from Investment Goals to Public Relations. Each chapter has pictorial examples of the explanation and a Resource section at the end of each chapter. The book is printed in an easy-to-read font, large enough to make reading a breeze.

The Content section contains seven pages, an appendix of Internet Resources is nine-pages and the index section is seventeen pages long making it user-friendly. On each cover is an extra "turn over" so you can "bookmark" where you stopped reading and as an added incentive, the book cover is plastisized so you can read and drink your coffee without fear of spillage!

Total Votes: 4, Helpful Votes: 4, Date: 2001-02-09
 
Good Info - but got outdated in a hurryRating:
Bought this to read over the weekend. Was a very good read, but what I found amazing is at least 1/3 off the web resources they list are either dead links or offer a totally different services than what was discussed in the book. Great for basics, great ideas - but they really need to update the book (which I would buy)
Total Votes: 2, Helpful Votes: 2, Date: 2002-11-21
 
Cool Info, EmpoweringRating:
This book is well written and contains a lot of great content about Internet marketing. It was written by three CEO's whom have made their own success. I would say that its focus is more from the serious business perspective than for the armature home business newbie looking for some "how to?". But still this book was definitely worth my time. It was easily worth my 12 dollars! This book has many references which will really help out and all the theory is backed by statistics making all the data very convincing. I am sure that if any of those dot com's had this data, there would be more of them still around :)
Total Votes: 0, Helpful Votes: 0, Date: 2002-07-29
 
Great book for mercurial timesRating:
One of the hardest things about being successful on the Internet is keeping up with the pace at which the playing field keeps changing. I found this book to be extremely well-written, and more importantly, presents information in a way that's not dated by the time you've read it. It's good, simple, common-sense advice for what works. Loved the case studies. It's an invaluable resource for entrepreneurs who can benefit from others' experiences.
Total Votes: 1, Helpful Votes: 1, Date: 2001-03-17
 
Net Results.2Rating:
There are many titles that deal with the topic of web marketing. Net Results.2 stands head and shoulders above the rest. It addresses the complexities faced by both novice and experienced marketers and provides solid, understandable advice for achieving success at either level. Great case studies help pull the advice into context and give the reader insight into tried and true methodologies that really work. The real beauty of this book, however, is that it provides AFFORDABLE advice for how to garner online success and build traffic. I believe that many of the now failed dot.com startups would still be around today had they heeded the advice available in Net Results.2.
Total Votes: 1, Helpful Votes: 1, Date: 2001-02-23
 
Good Overview of Marketing a Web SiteRating:
NetResults.2 is an overview of what is necessary to market a web site. Nine chapters explain things from Investment Goals to Public Relations. Each chapter has pictorial examples of the explanation and a Resource section at the end of each chapter. The book is printed in an easy-to-read font, large enough to make reading a breeze.

The Content section contains seven pages, an appendix of Internet Resources is nine-pages and the index section is seventeen pages long making it user-friendly. On each cover is an extra "turn over" so you can "bookmark" where you stopped reading and as an added incentive, the book cover is plastisized so you can read and drink your coffee without fear of spillage!

Total Votes: 4, Helpful Votes: 4, Date: 2001-02-09
 
 
     
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