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Books and Software > Books > e-Commerce > Page 3 > Dead Ahead: The Web Dilemma and the New Rules of Business
 
     
 
Dead Ahead: The Web Dilemma and the New Rules of Business
 
5.0 of 5.0
 
Dead Ahead: The Web Dilemma and the New Rules of Business
The visionary business strategy set forth in this dynamic guide defines and helps resolve the key challenges that all companies face as the Web becomes an integral part of doing business. Lucidly written text details innovative ways to facilitate consumer behavior on the Web; create a game plan that fits business needs; resolve leadership, organization, and budgetary issues for Web strategies; establish a brand, gauge competition, internationalize Web presence; and invest in the right technology to succeed.

Managers who recognize the Internet's importance but don't know how to incorporate it into their own operations will benefit from Dead Ahead. Written by consultant Laurie Windham with Jon Samsel, it introduces six utilitarian cyberbusiness guidelines derived from firsthand research and observations by practitioners such as Robert Olson of Virtual Vineyards. They are: satisfying individual market requirements (such as information, sales, distribution, and support); resolving conflicts with existing strategies (such as those related to Encyclopedia Britannica's total reconfiguration of its sales procedures); establishing and sustaining customer loyalty (by addressing factors including visibility and awareness); creating appropriate executive and organizational structures, skill sets, and funding models (with suggestions for "educating and energizing" management, among others); making long-term technology decisions (through explanations of hardware, content, and additional components); and understanding barriers to global expansion (with, for instance, advice on learning specific local regulations). There's also a useful concluding chapter with checklists and questions to help put the ideas into practice. --Howard Rothman

 
Publisher: Allworth Press
Authors: Laurie Windham, Jon Samsel
Release Date: 1999-09-15
ISBN/EAN: 1581150334 / 9781581150339

New Price: $0.01 / Used Price: $0.01 / Collectible Price: n.a.
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Average Rating: 5.0
Number of Reviews: 13

 

5 Stars!Rating:
I must congratulate Ms. Windham on her excellent book "Dead Ahead". I think I must have read it more than three times by now. I am a consultant and my company is involved in web design and development. On many of my assignments, I relied on this book as a guide and many of her ideas have worked very well with my clients.
Total Votes: 1, Helpful Votes: 1, Date: 2000-07-13
 
Excellent book. Easy to read and informativeRating:
This was used as a text book in my e-business MBA class and would recommend it to others outside of class. It covered a lot of issues relevant to the topic. I enjoy reading books like this that are up-to-date in a dynamic industry.
Total Votes: 4, Helpful Votes: 3, Date: 2000-04-05
 
"Must" reading for web-based entrepreneurs.Rating:
Dead Ahead covers the 'new rules' of web-based commerce, from using existing businesses and strategies to succeed to establishing recognition and associations via the internet. Important chapters on investing in the right technology and conducting e-business make for important insights on the rules and atmosphere of the web.
Total Votes: 2, Helpful Votes: 2, Date: 2000-03-05
 
A resource of wonderful informationRating:
Our company provides e-commerce and web presence solutions. We use "Dead Ahead: The Web Dilemma and the New Rules of Business" by Laurie Windham extensively to help us provide effective solutions for our clients.
Total Votes: 1, Helpful Votes: 1, Date: 2000-02-08
 
A fantastic resource for business schoolRating:
I love this book. It should be required reading for all undergraduate and graduate business students. I'll be looking for Windham's next book.
Total Votes: 0, Helpful Votes: 0, Date: 2000-02-01
 
5 Stars!Rating:
I must congratulate Ms. Windham on her excellent book "Dead Ahead". I think I must have read it more than three times by now. I am a consultant and my company is involved in web design and development. On many of my assignments, I relied on this book as a guide and many of her ideas have worked very well with my clients.
Total Votes: 1, Helpful Votes: 1, Date: 2000-07-13
 
Excellent book. Easy to read and informativeRating:
This was used as a text book in my e-business MBA class and would recommend it to others outside of class. It covered a lot of issues relevant to the topic. I enjoy reading books like this that are up-to-date in a dynamic industry.
Total Votes: 4, Helpful Votes: 3, Date: 2000-04-05
 
"Must" reading for web-based entrepreneurs.Rating:
Dead Ahead covers the 'new rules' of web-based commerce, from using existing businesses and strategies to succeed to establishing recognition and associations via the internet. Important chapters on investing in the right technology and conducting e-business make for important insights on the rules and atmosphere of the web.
Total Votes: 2, Helpful Votes: 2, Date: 2000-03-05
 
A resource of wonderful informationRating:
Our company provides e-commerce and web presence solutions. We use "Dead Ahead: The Web Dilemma and the New Rules of Business" by Laurie Windham extensively to help us provide effective solutions for our clients.
Total Votes: 1, Helpful Votes: 1, Date: 2000-02-08
 
A fantastic resource for business schoolRating:
I love this book. It should be required reading for all undergraduate and graduate business students. I'll be looking for Windham's next book.
Total Votes: 0, Helpful Votes: 0, Date: 2000-02-01
 
5 Stars!Rating:
I must congratulate Ms. Windham on her excellent book "Dead Ahead". I think I must have read it more than three times by now. I am a consultant and my company is involved in web design and development. On many of my assignments, I relied on this book as a guide and many of her ideas have worked very well with my clients.
Total Votes: 1, Helpful Votes: 1, Date: 2000-07-13
 
Excellent book. Easy to read and informativeRating:
This was used as a text book in my e-business MBA class and would recommend it to others outside of class. It covered a lot of issues relevant to the topic. I enjoy reading books like this that are up-to-date in a dynamic industry.
Total Votes: 4, Helpful Votes: 3, Date: 2000-04-05
 
"Must" reading for web-based entrepreneurs.Rating:
Dead Ahead covers the 'new rules' of web-based commerce, from using existing businesses and strategies to succeed to establishing recognition and associations via the internet. Important chapters on investing in the right technology and conducting e-business make for important insights on the rules and atmosphere of the web.
Total Votes: 2, Helpful Votes: 2, Date: 2000-03-05
 
A resource of wonderful informationRating:
Our company provides e-commerce and web presence solutions. We use "Dead Ahead: The Web Dilemma and the New Rules of Business" by Laurie Windham extensively to help us provide effective solutions for our clients.
Total Votes: 1, Helpful Votes: 1, Date: 2000-02-08
 
A fantastic resource for business schoolRating:
I love this book. It should be required reading for all undergraduate and graduate business students. I'll be looking for Windham's next book.
Total Votes: 0, Helpful Votes: 0, Date: 2000-02-01
 
 
     
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