Useful Books and Software
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| Web Hosting and Web Design Related e-Commerce Books |
Page 348 of 433
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SOA Using Java(TM) Web Services |
| Expert Solutions and State-of-the-Art Code Examples SOA Using Java™ Web Services is a hands-on guide to implementing Web services and Service Oriented Architecture (SOA) with today’s Java EE 5 and Java SE 6 platforms. Author Mark Hansen presents in explicit detail the information that enterprise developers and architects need to succeed, from best-practice design techniques to state-of-the-art code samples. Hansen covers creating, deploying, and invoking Web services that can be composed into loosely coupled SOA applications. He begins by reviewing the “big picture,” including the challenges of Java-based SOA development and the limitations of traditional approaches. Next, he systematically introduces the latest Java Web Services (JWS) APIs and walks through creating Web services that integrate into a comprehensive SOA solution. Finally, he shows how application frameworks based on JWS can streamline the entire SOA development process and introduces one such framework: SOA-J. The book - Introduces practical techniques for managing the complexity of Web services and SOA, including best-practice design examples
- Offers hard-won insights into building effective SOA applications with Java Web Services
- Illuminates recent major JWS improvements–including two full chapters on JAX-WS 2.0
- Thoroughly explains SOA integration using WSDL, SOAP, Java/XML mapping, and JAXB 2.0 data binding
- Walks step by step through packaging and deploying Web services components on Java EE 5 with JSR-181 (WS-Metadata 2.0) and JSR-109
- Includes specific code solutions for many development issues, from publishing REST endpoints to consuming SOAP services with WSDL
- Presents a complete case study using the JWS APIs, together with an Ajax front end, to build a SOA application integrating Amazon, Yahoo Shopping, and eBay
- Contains hundreds of code samples–all tested with the GlassFish Java EE 5 reference implementation–that are downloadable from the companion Web site, http://soabook.com.
Foreword
Preface
Acknowledgments
About the Author
Chapter 1: Service-Oriented Architecture with Java Web Services
Chapter 2: An Overview of Java Web Services
Chapter 3: Basic SOA Using REST
Chapter 4: The Role of WSDL, SOAP, and Java/XML Mapping in SOA
Chapter 5: The JAXB 2.0 Data Binding
Chapter 6: JAX-WS–Client-Side Development
Chapter 7: JAX-WS 2.0–Server-Side Development
Chapter 8: Packaging and Deployment of SOA Components (JSR-181 and JSR-109)
Chapter 9: SOAShopper: Integrating eBay, Amazon, and Yahoo! Shopping
Chapter 10: Ajax and Java Web Services
Chapter 11: WSDL-Centric Java Web Services with SOA-J
Appendix A: Java, XML, and Web Services Standards Used in This Book
Appendix B: Software Configuration Guide
Appendix C: Namespace
Prefixes
Glossary
References
Index
Publisher:
Prentice Hall PTR
Author:
Mark D. Hansen
Release Date: 2007-05-19
ISBN/EAN: 0130449687 / 9780130449689
New Price: $40.76 /
Used Price: $39.48 |
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Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond |
| Affiliate Millions For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions, author Anthony Borelli will show you how. With the help of coauthor Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars each month through the process of paid search marketing and affiliate advertising. Along the way, they'll also share the secrets to mastering this often-overlooked strategy and provide you with the tools and techniques needed to maximize your potential returns. Since making one million dollars through paid search marketing and affiliate advertising in his first full year of operations, Anthony Borelli has never looked back. Now, he wants to help you do the same. Filled with in-depth insights and practical advice, Affiliate Millions will introduce you to this profitable endeavor and show you how to make it work for you.
Publisher:
Wiley
Authors:
Anthony Borelli, Greg Holden
Release Date: 2007-04-13
ISBN/EAN: 0470100346 / 9780470100349
New Price: $13.40 /
Used Price: $12.94 |
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Buying Web Services: The Survival Guide to Outsourcing |
Buying Web Services is the definitive guide for small, medium and large businesses looking to hire a Web developer to establish their Internet presence. The first book of its kind on the market, this outsourcing survival guide features chapters presented by experts in the field on a wide range of topics. J.P. Frenza provides a gold mine of practical information for companies of all sizes, including how to: Find reliable Web developers Evaluate proposals and budgets Plan and develop its specifications Coordinate development efforts - company wide Manage and troubleshoot the development process Cover all the critical legal bases
A small Web site might be a do-it-yourself project. A complex business site, however, usually requires outside help. Frenza has gathered a team with expertise in all facets of Web-site development to show you how to work with contractors to build the Web presence that's right for your business. First, the guide helps you determine whether or not to use an outside developer. Frenza explains that the choice has as much to do with your management style as with your technical needs. Following chapters discuss such topics as determining goals; evaluating proposals and budgets; and designing, hosting, and marketing your site. The book also covers legal issues, project management, how to avoid disaster, how to work with multiple contractors, and how to develop the second-generation site after the first is completed. Each chapter is authored by an expert on that particular topic and then edited to maintain a warm and often amusing style. While none of these chapters can make you an expert on any subject, they do provide the insights needed to communicate with your hired help, understand what they're doing, and assure that you get the results you want. --Elizabeth Lewis
Publisher:
John Wiley & Sons
Author:
J. P. Frenza
Release Date: 1998-11-20
ISBN/EAN: 0471312894 / 9780471312895
New Price: $11.67 /
Used Price: $0.01 |
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The Customer Revolution: How to Thrive When Customers Are in Control |
5 CDs/ 6 hours
Read by the author
The author of Customers.com--widely acknowledged as the most successful and influential book on e-commerce--provides new strategies for success that everyone in business and investing must know.
The changes brought about by the Internet revolution over the past few years are equivalent in scope, drama and impact to the first hundred years of the Industrial Revolution. The question on the mind of everyone in the worlds of business and investing is how should a company be transformed to be one of the winners in the new economy? There's no one better qualified or more experienced than Patricia Seybold to provide insight and guidance. In an audiobook that builds on the foundations she established in Customers.com, Seybold shows that the new economy is the customer E-conomy. Power is going to consumers and the companies that develop a strategy focused on this basic tenet will be the ones that best their competitors in the marketplace and make money.
Patricia Seybold has been on a worldwide quest to find the companies that will win in the new customer E-conomy. Perhaps the most powerful tools Seybold introduces are the new metrics for measuring success. Great customer experience, how good a job the firm is doing in making customer assets grow and how the overall experience of the customers translates into long-term value are the new tools for evaluation taking priority over metrics like margins and sales per square foot.
From investors looking to place their money on the long-term winners to managers of established companies worried about being ambushed by competitors that are one or two steps ahead of them, Seybold provides the insights and strategies for success.
It used to be that developing customer relationships in a mass-market economy didn't matter. All a successful company had to do was make products that people generally liked--build it and they would come. Patricia Seybold thinks those days are long gone. Thanks to the Internet, customers matter more than ever, and companies that don't get it simply won't make it. In The Customer Revolution she writes, "For the first time in the history of modern business, it's now cost-effective for companies to establish relationships with each and every customer who wants us to know him." Seybold outlines the principles of the "customer economy" and looks at 14 companies, including Charles Schwab, Snap-on, and Hewlett-Packard, who are in the process of refocusing their businesses to meet customer needs and expectations by measuring and running their businesses on metrics such as customer satisfaction, acquisition, retention rates, and wallet share. In the customer economy, building brand means more than creating a clever logo--it requires creating an "experience that your customers love." She offers up a set of practices--what she calls a "Customer Flight Deck"--that allows companies to monitor and tune the success of their customer contacts. Customer relationships are so important, Seybold believes that a new metric of corporate reporting will emerge alongside profit and loss, return on assets, and P/E ratios--one she calls a "Customer Value Index" designed to give investors the means to measure a company's performance by looking at the present and future value of its customer base. As with her previous book Customers.com, The Customer Revolution should be required reading for managers at any company--old or new--who are assessing the real impact of the Internet on their businesses. Highly recommended. --Harry C. Edwards
Publisher:
Random House Audio
Author:
Patricia Seybold
Release Date: 2001-03-20
ISBN/EAN: 037541777X / 9780375417771
New Price: $3.29 /
Used Price: $2.43 |
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Network Marketing for Dummies |
| Network marketing has helped people all over the world achieve financial independence—and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially lucrative business. If you want to improve your current financial situation and are ready to become your own boss, then networking marketing is the way to go. Whether you want to work full-time or part-time; whether you dream of earning a few hundred dollars a month or thousands of dollars a month, Network Marketing For Dummies can show you how to get started in this business within a matter of days. If you’re currently involved in network marketing, this book is also valuable as both a reference source and a refresher course. Network marketing is a system for distributing goods and services through networks of thousands of independent salespeople, or distributors. With Network Marketi ng For Dummies as your guide, you’ll become familiar with this system and figure out how to build revenue, motivate your distributors, evaluate opportunities, and grab the success you deserve in this field. You’ll explore important topics, such as setting up a database of prospects and creating loyal customers. You’ll also discover how to: - Get set up as a distributor
- Develop a comprehensive marketing plan
- Recruit, train, and motivate your network
- Maximize downline income
- Take your marketing and sales skills to a higher level
- Cope with taxes and regulations
- Avoid common pitfalls
Packed with tips on overcoming common start-up hurdles as well as stories from more than fifty successful network marketers, Network Marketing For Dummies will show you how to approach this opportunity so that you can begin to build a successful and satisfying business of your own.
Publisher:
For Dummies
Authors:
Zig Ziglar, John P. Hayes
Release Date: 2001-01-01
ISBN/EAN: 0764552929 / 9780764552922
New Price: $7.25 /
Used Price: $4.12 |
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The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells |
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.
Publisher:
McGraw-Hill
Author:
Robert W. Bly
Release Date: 2003-01-30
ISBN/EAN: 0658020994 / 9780658020995
New Price: $10.16 /
Used Price: $8.84 |
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Overdrive: Bill Gates and the Race to Control Cyberspace |
James Wallace brings readers up to date on the Gates saga to 1997 and reveals the inside story of the struggle to keep Microsoft on top in the World Wide Web game. Based on interviews with friends, colleagues, competitors, and both current and former Microsoft employees, the text offers an inside view as one of the world's leading business minds faces the challenge of his career.
While Microsoft was occupied with the largest, most expensive consumer marketing effort in history, the launch of Windows 95, Netscape was equally busy capturing the Web browser market. By mid-1995 it looked as if Bill Gates and company had missed the paradigm shift created by the Internet, and many pundits doubted Microsoft could recover. Meanwhile, the Justice Department was aggressively investigating claims of unfair practices levied by Microsoft's competitors. Suddenly the company found itself in the unfamiliar role of lumbering corporate giant--and underdog. James Wallace's Overdrive, his sequel to Hard Drive, is the story of Microsoft's response to this challenge. A veteran investigative reporter, the author paints a vivid portrait of Gates's determination and competitive ferocity, with a host of revealing anecdotes and details as backdrop. The battle for control of cyberspace is far from over, but Microsoft is clearly not to be trifled with. The tale of how the company repositioned itself in the race makes for fascinating reading.
Publisher:
John Wiley & Sons
Author:
James Wallace
Release Date: 1998-05
ISBN/EAN: 0471291064 / 9780471291060
New Price: $3.89 /
Used Price: $0.01 |
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The Complete Guide to Associate & Affiliate Programs on the Net: Turning Clicks Into Cash |
| The ultimate consumer guide to the 100 best associate and affiliate programs on the Internet and how to profit from them. Here's the dollars-and-sense lowdown on associate/affiliate programs, the newest way for anyone with a web site to make money. These programs let individuals make money from the heavy-hitters, who pay a commission to associated sites for click-throughs, leads, and sales transactions. These programs aren't always as easy or lucrative as they seem. This book shows how to latch onto the associate and affiliated programs that offer the most benefits. Now Dan Gray gives you the answers to the questions people care about most: is signing up worth it (are the terms too draconian): which sites are legitimate and which aren't? how can you accurately estimate whether you'll make $20 a month, or $200, or $2000? how do you encourage people on your site to click through to another? The book also ranks the 100 top programs by key criteria--including ease of use, payout, and pass-through rates--creating an invaluable resource for everyone with a Website of their own.
Publisher:
McGraw-Hill Trade
Author:
Daniel Gray
Release Date: 1999-11-30
ISBN/EAN: 0071353100 / 9780071353106
New Price: $25.98 /
Used Price: $1.49 |
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The Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online |
Life as an affiliate marketer is pretty easy. There are no products to develop, carry or ship; and no orders to process or refund. All that and more is handled directly by the merchant. But it still takes a little know-how to build a site that turns visitors into customers, and Rosalind shares her extensive knowledge in "The Super Affiliate Handbook: How I Made $436,797 Last Year Selling Other People’s Stuff Online". The book is a step-by-step guide to building a successful affiliate marketing website. Everything from basic equipment and software requirements, to choosing the right merchant partners and getting massive quantities of targeted traffic to your web site is covered in depth. Aspiring netpreneurs and experienced Internet marketers alike will benefit from this invaluable resource.
Publisher:
Webvista Inc.
Author:
Rosalind Gardner
Release Date: 2005-02-20
ISBN/EAN: 0973328738 / 9780973328738
New Price: $55.51 /
Used Price: $59.50 |
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Amazon.com for Dummies |
| If you’ve surfed the Web more than once, you’ve probably visited Amazon.com. Originally you may have gone there searching for books, but Amazon.com is so much more than a bookstore. The author of Amazon.com For Dummies®, who has been involved with the site from its beginnings, describes it as a shopping mall/home improvement store/bazaar/travel agency/newsstand/car lot, but most importantly, a community of buyers and sellers—people like you. Countless opportunities exist for those who join this community, and Amazon.com For Dummies® gives you a smorgasbord sampling of what they are and how to take advantage of every one. For example, you can - Set up an account and buy things
- Bid on an auction
- Sell your items
- Personalize your shopping experience
- Open your own online “store”
- Join the Amazon.com community
Written by Mara Friedman, who has held several positions with Amazon.com including marketing communications manager, Amazon.com For Dummies® takes you from your first venture into the Amazon all the way to making money from your Amazon.com experience. Discover how to - Find your way around the marketplace and scout out the best deals
- Get local movie showtimes, view restaurant menus, chat with other shoppers, send free e-cards, or sign up for a free reminder service
- Track orders and manage your account
- Browse specialty shops and check out international merchandise
- Take advantage of reviews from other shoppers
- Set up and use wish lists—for yourself and your friends
- Create your own online Zshop, set the right prices, and take photos that help sell your items
- Take advantage of the Amazon.com Advantage or become an Associate
Whether you’re a complete novice who’d like a guide to help you with your first online purchases, or a longtime Amazon.com shopper who wants to become an online entrepreneur, Amazon.com For Dummies® has what you need. Use it today to get started, and tomorrow to help you manage your own successful online business.
Now, let the record show that Amazon.com is not, in fact, for dummies. It's good to see that Amazon.com for Dummies has finally arrived on our virtual shelves. This book will introduce even experienced Amazon.com customers to some of the less obvious features of the online emporium, such as corporate accounts, travel services, and the super-fun Friends & Favorites area. Read and learn from Mara Friedman how Amazon.com can provide you with information and (through zShops and the Associates program) make you money. Friedman briefly covers Amazon's collection of Web Services, which are utilities available to programmers who want to embed Amazon.com functionality (like book searches and popularity monitoring) in their own applications. What's here is clear and stylish (and sometimes funny), and will certainly make you aware of features you don't know about yet. Amazon.com is unusual as a business in that it rewards exploration and study. This book acts as your guide through the electronic aisles. --David Wall Topics covered: How to locate and buy the things you want. How to advertise and sell the things you have. How to meet people and have fun on Amazon.com.
Publisher:
For Dummies
Author:
Mara Friedman
Release Date: 2004-01-19
ISBN/EAN: 0764558404 / 9780764558405
New Price: $3.29 /
Used Price: $5.00 |
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