Useful Books and Software
|
Related e-Commerce Books |
|
|
 |
| |
|
|
| |
| Web Hosting and Web Design Related e-Commerce Books |
Page 4 of 374
Total results: 3738 |
|
|
| |
|
|
| |
 |
|
The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed |
Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Web site! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. In this book we show you the secrets of executing a successful, cost-effective campaign. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive! Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales! Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your Web site, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your Web site. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In addition, we spent thousands of hours interviewing hundreds of today s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits.
Publisher:
Atlantic Publishing Company (FL)
Author:
Bruce C. Brown
Release Date: 2007-06-20
ISBN/EAN: 0910627991 / 9780910627993
New Price: $12.47 /
Used Price: $12.39 |
| |
|
|
|
|
| |
|
|
| |
 |
|
Access Denied: The Complete Guide to Protecting Your Business Online |
Learn to protect your online business using this insightful and practical guide to computer security. Through use of real examples, you'll understand and address the risks associated with using email, Web sites, e-commerce, portable devices, networks, and computer systems. This guide explains how to prepare for and prevent computer security problems as well as the best means of responding to and recovering from attacks. Also, you'll get details on the different types of viruses, the damage they can cause, and what type of virus protection tools to use.
Publisher:
McGraw-Hill Companies
Authors:
Cathy Cronkhite, Jack McCullough
Release Date: 2001-08-10
ISBN/EAN: 0072133686 / 9780072133684
New Price: $2.78 /
Used Price: $0.01 |
| |
|
|
|
|
| |
|
|
| |
 |
|
eBay's Secrets Revealed: The Insider's Guide to Advertising, Marketing, and Promoting Your eBay Store - With Little or No Money |
This book is for those already operating on eBay who want to know how to make more money using online auctions. You will learn the secrets that have made a new breed of entrepreneurs very wealthy. Uncover closely guarded strategies for selling products like the pros on eBay. You will learn dozens of methods to automate your business including inventory, preventing fraud, payments, accounting, taxes, and fulfillment; learn new ways to find products and get positive feedback. This book contains marketing tricks that will help you to create interest in your product, tips about taking photos, managing e-mail, and shipping. You will also learn pricing strategies, creative methods of writing powerful ad copy that really sells, how to obtain products below wholesale, and ways to make your business work smarter while decreasing your work load. This is your resource guide for knowing just what products are in demand, how to attract lots of bids on every single auction, how to create stunning listings that grab attention, and how to bring back customers again and again. You can eliminate eBay headaches and drive bidders to your auction listings. Get started today and discover secrets for increasing your auction sales, customers, traffic, and much more!
Publisher:
Atlantic Publishing Company (FL)
Author:
Dan W. Blacharski
Release Date: 2007-04-20
ISBN/EAN: 091062786X / 9780910627863
New Price: $15.08 /
Used Price: $14.98 |
| |
|
|
|
|
| |
|
|
| |
 |
|
Going Wireless |
A surprising array of sophisticated electronic applications that have no need for a tethering umbilical cord are already transforming the way we live, work, and play. Going Wireless analyzes many of these personal, professional, and leisure-time operations now in use by organizations ranging from Sears to the Dave Matthews Band to the Dominican Sisters of Mission San Jose, and projects ways their descendants could become even more ubiquitous. Jaclyn Easton, a Los Angeles Times columnist who profiled e-commerce pioneers in StrikingItRich.com, looks here at how the Internet revolution is evolving into a wireless reality. "Have you ever waved a Speedpass wand to buy gas at a Mobil station? That's wireless," she writes. "Did you ever rent a car with a global positioning system giving you directions as you drove? Did you know that clothing manufacturers are now sewing wireless technology into garments to track the item through both the supply chain and the retail chain?" In a manner that allows her to address weighty concepts without losing those of us who admit to being challenged by technology, Easton examines ways companies are using wireless technology externally to serve their customers and clients and internally to support their employees and suppliers. She additionally devotes a section to new businesses ("tracking what matters to you most"), markets ("Generation Y-erless"), and challenges (including privacy and security). The result is both provocative and enlightening. --Howard Rothman
E-book exclusive: "Going E-book: A Roundtable."
From the trusted wireless technology journalist, the e-book for executives and managers who need a comprehensive overview of the wireless options that can make their companies more competitive, productive, and profitable. E-book exclusive extras.
Going Wireless is the e-book for executives and managers who need a comprehensive overview of the wireless options that can make their companies more competitive, more productive, and more profitable. Foremost wireless technology journalist Jaclyn Easton, citing some 40 brand-name success stories, explains how you can better serve your customers and clients through mobile commerce -- whether your company focuses on consumers or business-to-business. Learn about the advantages of wirelessly fortifying your mobile workforce of itinerant executives, sales personnel, and field service technicians as well as how wireless is dramatically redefining customer service, marketing, and advertising.
You'll also find out why most companies are "handsizing" in addition to deploying wireless technology to rejuvenate warehouses, supply chains, procurement procedures, data collection, competitive intelligence, etc.
"PerfectBound e-book exclusive extra: Going E-book: A Roundtable. Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates. Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce -- whether your company focuses on consumers or business-to-business. From there you will learn about the advantages of wirelessly fortifying your mobile workforce of itinerant executives, sales personnel, and field service technicians as well as how wireless is dramatically redefining customer service, marketing, and advertising. Going Wireless also delves deep inside the corporation. First you'll find out why most companies are ""handsizing"" in addition to deploying wireless technology to rejuvenate warehouses, supply chains, procurement procedures, data collection, competitive intelligence, and much more. The best part is that these scenarios are supported by over 40 brand-name success stories, including: · How Sears saves millions by wirelessly enabling 100 percent of their appliance repair technicians; · How the Gap proved that by sewing wireless technology in their clothing they could reduce labor distribution costs by 50 percent; · How McKessanHBOC -- a Fortune 40 corporation -- used mobile technology to entirely eliminate all their manifest imaging costs. While most people associate wireless with cell phones and Palm handhelds, you'll also learn that wireless has been around for over 100 years and has spawned mobile options you've never heard of and is being used in ways you've never imagined. This makes Going Wireless the perfect book for executives and managers who need a comprehensive overview of the wireless options that can make their companies more competitive, more productive, and more profitable.
Publisher:
HarperCollins e-books
Author:
Jaclyn Easton
Release Date: 2002-04-16
ISBN/EAN:
New Price: $9.99 /
Used Price: n.a. |
| |
|
|
|
|
| |
|
|
| |
 |
|
Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs |
While the general public is familiar with the larger Internet companies such as Yahoo!, Google, eBay and Amazon, very few are aware that small business is thriving online like never before, especially in the realm of information products. Click Here creates an entertaining and instructive narrative that provides an in-depth look at the unintentionally underground movement known as Infoproduct marketing, and the people who have profited and succeeded in the industry.
Publisher:
Morgan James Publishing
Author:
Joel Comm
Release Date: 2008-08-01
ISBN/EAN: 1600371736 / 9781600371738
New Price: $10.77 /
Used Price: $12.85 |
| |
|
|
|
|
| |
|
|
| |
 |
|
The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales |
Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently! In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. You will have step-by-step ways to: * Build your business quickly using responsible, ethical e-mail marketing, *Leverage your current Web site, using auto responders * Write effective e-mail advertising copy * Develop newsletters * Write winning subject lines * Get high click-through rates * Format your messages * Put the subscription form on your site * Use pop ups * Use single or double opt-in subscriptions * Increase the response rate of your offer dramatically * Format your e-mail so that it will be received and read * Choose between text or HTML e-mail (and why) * Reduce advertising expenses * Have measurable marketing results with instant feedback * Automate the whole e-mail marketing process In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.
Publisher:
Atlantic Publishing Company (FL)
Author:
Bruce C. Brown
Release Date: 2007-08-30
ISBN/EAN: 1601380429 / 9781601380425
New Price: $12.47 /
Used Price: $12.47 |
| |
|
|
|
|
| |
|
|
| |
 |
|
Cryptography and E-Commerce: A Wiley Tech Brief |
A clear and easy guide on how to use cryptography to secure e-commerce transactions
To be on the cutting edge of e-commerce, you need to understand how to best utilize cryptography to offer secure services for your customers over the Internet. But if you reach for most of the available books on the subject, you'll find that they are far too technical for most business needs. If you need a quick and lucid managerial summary to help you develop effective e-commerce strategies, this is the book for you.
Geared to nontechnical managers who would like to explore the underlying concepts of modern cryptography, this book features an easily accessible, logical explanation of how cryptography works to solve real-world e-commerce problems, a tutorial on the underlying mathematics, and two case studies of PKI cryptographic architectures, showing how Kerberos and PKC can be wedded to protect a company's intranet and how a full-blown working PKI provides security to a company's Internet communications.
Divided into three major parts tailored to readers' needs-Introduction to Modern Cryptography, Tutorial on the Mathematics of Cryptography, and case studies-the book covers:
How symmetrical key cryptography ensures confidentiality of messages
How cryptography lets you detect whether a message has been modified in transit
Why the distribution of cryptographic keys is important and difficult
The nuts and bolts of Kerberos-a major component of Microsoft's Windows 2000 security solution
How Public Key Cryptography ensures security between people who share no prior secret information
Digital signatures on electronic contracts and the concept of non-repudiation
How digital certificates ensure positive identification of individuals
Publisher:
Wiley
Author:
Jon C. Graff
Release Date: 2000-12-11
ISBN/EAN: 0471405744 / 9780471405740
New Price: $5.50 /
Used Price: $3.00 |
| |
|
|
|
|
| |
|
|
| |
 |
|
The eBay Success Chronicles: Secrets and Techniques eBay PowerSellers Use Every Day to Make Millions |
Atlantic Publishing Company spent over a year compiling this new book. The author contacted hundreds of PowerSellers were contacted and over 60 of them agreed to talk--sharing their stories and helpful ideas. They talked about the basics and how they do those on eBay as well as giving tips and hard-learned advice for those who also want to become successful. There are many books on eBay; this is the only one that will provide you with insider secrets. We asked the PowerSeller experts who make their living on eBay every day--and they talked. We spent countless hours researching, interviewing and e-mailing eBay PowerSellers. This book is a compilation of their secrets and proven successful ideas. If you are interested in learning hundreds of hints, tricks, and secrets on how to make money (or more money) on eBay, then this book is for you. The experts chronicled in this book earn $1,000 to $150,000 per month through eBay. Inside the pages of this new exhaustively researched guide you will find a jam-packed assortment of innovative ideas that you can put to use today. This book gives you the proven strategies that you need to sell more with less time and effort. With over 430,000 sellers make a living off eBay today, there is no reason you shouldn?t become financially successful. This book will arm you with the knowledge to become an eBay PowerSeller. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Silver Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards
Publisher:
Atlantic Publishing Company (FL)
Author:
Angela C. Adams
Release Date: 2006-10-16
ISBN/EAN: 0910627649 / 9780910627641
New Price: $10.97 /
Used Price: $7.39 |
| |
|
|
|
|
| |
|
|
| |
 |
|
eBay: The Missing Manual |
It's the undisputed king of Internet auction sites. It's a global bazaar offering a range of goods from Antiques to Zulu Daisies. Cars, clothing, collectibles: you name it, and it's likely that you can find on eBay. But along with the vast selection of goods available, buyers and sellers also encounter all the other elements that markets are known for: tricks and swindlers, overpriced goods, deceptive labeling, small print, recycled items marked as new, and the occasional rare priceless find or undiscovered treasure. Seasoned eBay traders know that to successfully buy and sell within this mega-shopping platform, you need to understand the system. Unfortunately, the secrets of the site are often tightly held by other buyers and sellers seeking a competitive edge. But what if you're a newcomer? Or an experienced trader who wants to make the jump to power buyer or seller? eBay: The Missing Manual gives you the inside information you'll need to become an eBay expert. Buyers will find the most effective ways to find you want and pay prices that are sure to bring a smile to your face. And you'll get authoritative advice on strategic bidding: how to watch for elusive items, time your bids to take the competition by surprise, and--above all--avoid paying more than you ought to. Sellers will get sure-fire tips from eBay veterans who have discovered ways to ramp up their own auctions and sell at the highest possible prices. From the smallest details, such as how to take and post the most effective photos of your goods, to pricing strategies, inventory management, and shipping methods, this user-friendly manual will help you make more money on eBay. Whether you're selling a single item or running fulltime business on the site, you'll find tips to help you do it more effectively. As in any community, problems and disputes arise, and you'll learn how other eBayers resolve such troubles or work around them. eBay: The Missing Manual has gems of wisdom for everyone from total novices to more experienced traders. If you're looking to improve your eBay auction experience, you'll savor the tips and trick revealed in this guided exploration.
Publisher:
Pogue Press
Author:
Nancy Conner
Release Date: 2005-08-25
ISBN/EAN: 0596006446 / 9780596006440
New Price: $4.47 /
Used Price: $4.44 |
| |
|
|
|
|
| |
|
|
|
|
|
