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Going Wireless |
E-book exclusive: "Going E-book: A Roundtable."
From the trusted wireless technology journalist, the e-book for executives and managers who need a comprehensive overview of the wireless options that can make their companies more competitive, productive, and profitable. E-book exclusive extras.
Going Wireless is the e-book for executives and managers who need a comprehensive overview of the wireless options that can make their companies more competitive, more productive, and more profitable. Foremost wireless technology journalist Jaclyn Easton, citing some 40 brand-name success stories, explains how you can better serve your customers and clients through mobile commerce -- whether your company focuses on consumers or business-to-business. Learn about the advantages of wirelessly fortifying your mobile workforce of itinerant executives, sales personnel, and field service technicians as well as how wireless is dramatically redefining customer service, marketing, and advertising.
You'll also find out why most companies are "handsizing" in addition to deploying wireless technology to rejuvenate warehouses, supply chains, procurement procedures, data collection, competitive intelligence, etc.
A surprising array of sophisticated electronic applications that have no need for a tethering umbilical cord are already transforming the way we live, work, and play. Going Wireless analyzes many of these personal, professional, and leisure-time operations now in use by organizations ranging from Sears to the Dave Matthews Band to the Dominican Sisters of Mission San Jose, and projects ways their descendants could become even more ubiquitous. Jaclyn Easton, a Los Angeles Times columnist who profiled e-commerce pioneers in StrikingItRich.com, looks here at how the Internet revolution is evolving into a wireless reality. "Have you ever waved a Speedpass wand to buy gas at a Mobil station? That's wireless," she writes. "Did you ever rent a car with a global positioning system giving you directions as you drove? Did you know that clothing manufacturers are now sewing wireless technology into garments to track the item through both the supply chain and the retail chain?" In a manner that allows her to address weighty concepts without losing those of us who admit to being challenged by technology, Easton examines ways companies are using wireless technology externally to serve their customers and clients and internally to support their employees and suppliers. She additionally devotes a section to new businesses ("tracking what matters to you most"), markets ("Generation Y-erless"), and challenges (including privacy and security). The result is both provocative and enlightening. --Howard Rothman
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Publisher:
HarperCollins e-books
Author:
Jaclyn Easton
Release Date: 2002-04-16
ISBN/EAN:
New Price: $9.99 /
Used Price: n.a. /
Collectible Price: n.a.
Buy
it Now!
Average Rating: 5.0
Number of
Reviews: 11 |
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| M-Commerce, L-Commerce, things communicating with things | Rating: | Mobile commerce offers the hope of faster access to information for the consumer. M-Commerce builds on both internet and wireless communication devices. Internet servers push small applications to WiFi devices and these applications, in turn, make information requests through WiFi portals back to the server. The WiFi interface improves speed to acquire information for the consumer increasing the likelihood of a purchase; the WiFi interface can submit billing information for payment processing with one tap to confirm credit card usage for bill payment; a confirmation code is displayed on the WiFi device and used to validate pickup of the merchandise; and speed is the motivating factor like the fast food chain in time performance. If by the middle of the decade, "the only way to reach your customers is via the internet, you'll be limiting your customer base". M-commerce brings the store to the consumer wirelessly and it assists the consumer in price comparison. The consumer can talk directly to the WiFi device reducing time to navigate menu selection. Sophisticated voice recognition software will eliminate the need to display all available choices. Instead, the software will use context and subject matter as it relates to voice interpretation too determine choice.
Location commerce is the result of the law. All cell phones or devices capable of making a call must be capable for an external call center too pinpoint a caller within a few feet. Position based commerce will become the primary source of new business referrals. As the consumer moves from one zone to another information is served up to the WiFi interface from local based directories. The user will enter in what they want and a list of services based on proximity will be offered through their PDA. National chains will be able to offer localized pricing of their products and services. The localized directories will be able to determine availability and make referrals to other stores within a certain mile radius, if the product is unavailable. The idea is that the quicker you get your customer the merchandise, the more you will sell.
A decentralized Transportation Wifi network potentially offers a massive opportunity. Suppose, each car was installed with a WiFi device that could communicate with car around it, accessing: speed, breaking, turning, and sudden stops. Potentially, the Wifi device could stop all accidents involving abrupt slow downs in traffic. Additionally, the auto wifi device could communicate with Wifi portal along the road querying for restaurant prices and availability, sleeping arrangements and prices, and music downloads. Billboards being replaced by high speed Wifi portals and massive internet servers bring services too consumers on the road.
| | Total Votes: 1, Helpful Votes: 0, Date: 2006-03-08 | | | | Surprise - the world is going wireless :-) | Rating:  | Surprise - the world is going wireless. Well it's not really a surprise. In the U.S., we're just behind the times. In fact, in most respects related to wireless / mobile connectivity, the U.S. places third behind Asia, and Europe. But, never underestimate America. We've come from behind before and we can do it again. The problem is that the U.S. is PC centric and up until now this has lead to lackluster interest in smartphone and advance mobile communications.
With the oncoming rush of Wi-Max and related technologies, the time to embrace wireless is NOW. Easton's book will help you open your mind to the future of wireless and the possibilities it represents. The book highlights that without going wireless we are still "tied" to our desks - even with laptops. Throughout Going Wireless, next-generation applications are shown, not for technology sake, but for their distinct potential in business.
Divided into three sections, Going Wireless is a most compelling read:
SECTION 1 - USING M-COMMERCE TO OWN YOUR CUSTOMERS AND CLIENTS
SECTION 2 - THE WIRELESS WORKFORCE CONNECTS THE ENTERPRISE
SECTION 3: NEW BUSINESSES, NEW MARKETS, NEW CHALLENGES
For even more information, check out Going Wireless' website.
Michael Davis, Byvation
---> To swing for the fence, entrepreneurs must avoid the shark-infested red water and sail into the deep blue sea. | | Total Votes: 1, Helpful Votes: 1, Date: 2005-04-04 | | | | Emerging Technology - New Opportunities | Rating: | | Easton takes a very difficult subject and pieces together how wireless will make our lives simpler and faster still. We can get what we want, when we want it. We can make an order from a wireless hand held device and pick it up within minutes. This book is made to order if you want to see where wireless is going. Easton is well researched and writes to inform. | | Total Votes: 1, Helpful Votes: 1, Date: 2004-02-05 | | | | A good book on new business opportunities | Rating: | | The book presents a wide range of business cases as well as scenarios where wireless technology is used or can be used. The author sometimes gets too excited about the potential of the technologies involved but she proves that, at least in some areas, wireless is revolutionizing business, creating business value by providing convenience, mobility, agility and improved data accuracy. | | Total Votes: 1, Helpful Votes: 1, Date: 2002-07-14 | | | | Awesome book! Exciting! Riveting! GET IT! | Rating: | | I probably sound like a paid endorser, but the truth is, this book is fantastic. It's written beautifully, contains riveting stories, and is packed with insights, ideas, trends, and more. It's written for anyone in business ready to cash in on the future. Wireless is the next big trend. This book shows you how to surf it to the bank. Get it. Get it right now. -- Joe Vitale, author of way too many books to list here, ... | | Total Votes: 6, Helpful Votes: 3, Date: 2002-06-27 | | | | M-Commerce, L-Commerce, things communicating with things | Rating: | Mobile commerce offers the hope of faster access to information for the consumer. M-Commerce builds on both internet and wireless communication devices. Internet servers push small applications to WiFi devices and these applications, in turn, make information requests through WiFi portals back to the server. The WiFi interface improves speed to acquire information for the consumer increasing the likelihood of a purchase; the WiFi interface can submit billing information for payment processing with one tap to confirm credit card usage for bill payment; a confirmation code is displayed on the WiFi device and used to validate pickup of the merchandise; and speed is the motivating factor like the fast food chain in time performance. If by the middle of the decade, "the only way to reach your customers is via the internet, you'll be limiting your customer base". M-commerce brings the store to the consumer wirelessly and it assists the consumer in price comparison. The consumer can talk directly to the WiFi device reducing time to navigate menu selection. Sophisticated voice recognition software will eliminate the need to display all available choices. Instead, the software will use context and subject matter as it relates to voice interpretation too determine choice.
Location commerce is the result of the law. All cell phones or devices capable of making a call must be capable for an external call center too pinpoint a caller within a few feet. Position based commerce will become the primary source of new business referrals. As the consumer moves from one zone to another information is served up to the WiFi interface from local based directories. The user will enter in what they want and a list of services based on proximity will be offered through their PDA. National chains will be able to offer localized pricing of their products and services. The localized directories will be able to determine availability and make referrals to other stores within a certain mile radius, if the product is unavailable. The idea is that the quicker you get your customer the merchandise, the more you will sell.
A decentralized Transportation Wifi network potentially offers a massive opportunity. Suppose, each car was installed with a WiFi device that could communicate with car around it, accessing: speed, breaking, turning, and sudden stops. Potentially, the Wifi device could stop all accidents involving abrupt slow downs in traffic. Additionally, the auto wifi device could communicate with Wifi portal along the road querying for restaurant prices and availability, sleeping arrangements and prices, and music downloads. Billboards being replaced by high speed Wifi portals and massive internet servers bring services too consumers on the road.
| | Total Votes: 1, Helpful Votes: 0, Date: 2006-03-08 | | | | Surprise - the world is going wireless :-) | Rating: | Surprise - the world is going wireless. Well it's not really a surprise. In the U.S., we're just behind the times. In fact, in most respects related to wireless / mobile connectivity, the U.S. places third behind Asia, and Europe. But, never underestimate America. We've come from behind before and we can do it again. The problem is that the U.S. is PC centric and up until now this has lead to lackluster interest in smartphone and advance mobile communications.
With the oncoming rush of Wi-Max and related technologies, the time to embrace wireless is NOW. Easton's book will help you open your mind to the future of wireless and the possibilities it represents. The book highlights that without going wireless we are still "tied" to our desks - even with laptops. Throughout Going Wireless, next-generation applications are shown, not for technology sake, but for their distinct potential in business.
Divided into three sections, Going Wireless is a most compelling read:
SECTION 1 - USING M-COMMERCE TO OWN YOUR CUSTOMERS AND CLIENTS
SECTION 2 - THE WIRELESS WORKFORCE CONNECTS THE ENTERPRISE
SECTION 3: NEW BUSINESSES, NEW MARKETS, NEW CHALLENGES
For even more information, check out Going Wireless' website.
Michael Davis, Byvation
---> To swing for the fence, entrepreneurs must avoid the shark-infested red water and sail into the deep blue sea. | | Total Votes: 1, Helpful Votes: 1, Date: 2005-04-04 | | | | Emerging Technology - New Opportunities | Rating: | | Easton takes a very difficult subject and pieces together how wireless will make our lives simpler and faster still. We can get what we want, when we want it. We can make an order from a wireless hand held device and pick it up within minutes. This book is made to order if you want to see where wireless is going. Easton is well researched and writes to inform. | | Total Votes: 1, Helpful Votes: 1, Date: 2004-02-05 | | | | A good book on new business opportunities | Rating: | | The book presents a wide range of business cases as well as scenarios where wireless technology is used or can be used. The author sometimes gets too excited about the potential of the technologies involved but she proves that, at least in some areas, wireless is revolutionizing business, creating business value by providing convenience, mobility, agility and improved data accuracy. | | Total Votes: 1, Helpful Votes: 1, Date: 2002-07-14 | | | | Awesome book! Exciting! Riveting! GET IT! | Rating: | | I probably sound like a paid endorser, but the truth is, this book is fantastic. It's written beautifully, contains riveting stories, and is packed with insights, ideas, trends, and more. It's written for anyone in business ready to cash in on the future. Wireless is the next big trend. This book shows you how to surf it to the bank. Get it. Get it right now. -- Joe Vitale, author of way too many books to list here, ... | | Total Votes: 6, Helpful Votes: 3, Date: 2002-06-27 | | | | M-Commerce, L-Commerce, things communicating with things | Rating: | Mobile commerce offers the hope of faster access to information for the consumer. M-Commerce builds on both internet and wireless communication devices. Internet servers push small applications to WiFi devices and these applications, in turn, make information requests through WiFi portals back to the server. The WiFi interface improves speed to acquire information for the consumer increasing the likelihood of a purchase; the WiFi interface can submit billing information for payment processing with one tap to confirm credit card usage for bill payment; a confirmation code is displayed on the WiFi device and used to validate pickup of the merchandise; and speed is the motivating factor like the fast food chain in time performance. If by the middle of the decade, "the only way to reach your customers is via the internet, you'll be limiting your customer base". M-commerce brings the store to the consumer wirelessly and it assists the consumer in price comparison. The consumer can talk directly to the WiFi device reducing time to navigate menu selection. Sophisticated voice recognition software will eliminate the need to display all available choices. Instead, the software will use context and subject matter as it relates to voice interpretation too determine choice.
Location commerce is the result of the law. All cell phones or devices capable of making a call must be capable for an external call center too pinpoint a caller within a few feet. Position based commerce will become the primary source of new business referrals. As the consumer moves from one zone to another information is served up to the WiFi interface from local based directories. The user will enter in what they want and a list of services based on proximity will be offered through their PDA. National chains will be able to offer localized pricing of their products and services. The localized directories will be able to determine availability and make referrals to other stores within a certain mile radius, if the product is unavailable. The idea is that the quicker you get your customer the merchandise, the more you will sell.
A decentralized Transportation Wifi network potentially offers a massive opportunity. Suppose, each car was installed with a WiFi device that could communicate with car around it, accessing: speed, breaking, turning, and sudden stops. Potentially, the Wifi device could stop all accidents involving abrupt slow downs in traffic. Additionally, the auto wifi device could communicate with Wifi portal along the road querying for restaurant prices and availability, sleeping arrangements and prices, and music downloads. Billboards being replaced by high speed Wifi portals and massive internet servers bring services too consumers on the road.
| | Total Votes: 1, Helpful Votes: 0, Date: 2006-03-08 | | | | Surprise - the world is going wireless :-) | Rating: | Surprise - the world is going wireless. Well it's not really a surprise. In the U.S., we're just behind the times. In fact, in most respects related to wireless / mobile connectivity, the U.S. places third behind Asia, and Europe. But, never underestimate America. We've come from behind before and we can do it again. The problem is that the U.S. is PC centric and up until now this has lead to lackluster interest in smartphone and advance mobile communications.
With the oncoming rush of Wi-Max and related technologies, the time to embrace wireless is NOW. Easton's book will help you open your mind to the future of wireless and the possibilities it represents. The book highlights that without going wireless we are still "tied" to our desks - even with laptops. Throughout Going Wireless, next-generation applications are shown, not for technology sake, but for their distinct potential in business.
Divided into three sections, Going Wireless is a most compelling read:
SECTION 1 - USING M-COMMERCE TO OWN YOUR CUSTOMERS AND CLIENTS
SECTION 2 - THE WIRELESS WORKFORCE CONNECTS THE ENTERPRISE
SECTION 3: NEW BUSINESSES, NEW MARKETS, NEW CHALLENGES
For even more information, check out Going Wireless' website.
Michael Davis, Byvation
---> To swing for the fence, entrepreneurs must avoid the shark-infested red water and sail into the deep blue sea. | | Total Votes: 1, Helpful Votes: 1, Date: 2005-04-04 | | | | Emerging Technology - New Opportunities | Rating: | | Easton takes a very difficult subject and pieces together how wireless will make our lives simpler and faster still. We can get what we want, when we want it. We can make an order from a wireless hand held device and pick it up within minutes. This book is made to order if you want to see where wireless is going. Easton is well researched and writes to inform. | | Total Votes: 1, Helpful Votes: 1, Date: 2004-02-05 | | | | A good book on new business opportunities | Rating: | | The book presents a wide range of business cases as well as scenarios where wireless technology is used or can be used. The author sometimes gets too excited about the potential of the technologies involved but she proves that, at least in some areas, wireless is revolutionizing business, creating business value by providing convenience, mobility, agility and improved data accuracy. | | Total Votes: 1, Helpful Votes: 1, Date: 2002-07-14 | | | | Awesome book! Exciting! Riveting! GET IT! | Rating: | | I probably sound like a paid endorser, but the truth is, this book is fantastic. It's written beautifully, contains riveting stories, and is packed with insights, ideas, trends, and more. It's written for anyone in business ready to cash in on the future. Wireless is the next big trend. This book shows you how to surf it to the bank. Get it. Get it right now. -- Joe Vitale, author of way too many books to list here, ... | | Total Votes: 6, Helpful Votes: 3, Date: 2002-06-27 | | |
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