Useful Books and Software
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Related e-Commerce Books |
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Page 5 of 360
Total results: 3596 |
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Confessions of Shameless Internet Promoters |
If you are serious about making it BIG on the Internet this book is for you. The world's most successful online marketing experts share their proven marketing strategies and secrets to success! You will discover: The art of hypnotic emails, how to build a website that sizzles and sells, low cost to no cost online marketing secrets and how to create effective online alliances to magnify your marketing.
Publisher:
Success Showcase Publishing
Author:
Debbie Allen
Release Date: 2002-09-01
ISBN/EAN: 0965096564 / 9780965096560
New Price: $13.98 /
Used Price: $9.00 |
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Digital Deals: Strategies for Selecting and Structuring Partnerships |
| Forge the partnerships needed to win in an increasingly digital economy Written by insiders who have worked closely with strategic planners at many of today's leading organizations, Digital Deals provides a blueprint for planning and executing sound corporate partnering strategies. You'll explore the 5 classic deal structures--including mergers and acquisitions, joint ventures, minority equity investments, commerce alliances, and spin-offs--and learn why traditional deal approaches no longer suffice in the New Economy. Case studies from Microsoft, Intel, Cisco, AOL, and other big winners of the past decade illustrate various new approaches proven to work, as well as those that haven't. This is the place to look for specific guidelines for targeting prospective partners, selecting explicit deal rationales, executing deals successfully, developing database and web-based information resources to support partnerships, and more.
Publisher:
McGraw-Hill Companies
Author:
George T. Geis
Release Date: 2001-05-23
ISBN/EAN: 0071374973 / 9780071374972
New Price: $44.20 /
Used Price: $2.50 |
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No Business Like E-Business: The Spectacularly Simple Secrets Behind How You Can Create A Web Site And Make Money With It |
"No Business Like E-Business" - a book by Ravi Jayagopal, an E-Business Architect from New York - helps you answer the following questions: 1. What to sell (products, services, advertisements or a brand)? 2. How to sell (web design, copy writing, technology, getting paid online)? 3. How to get visitors to your web site (generating traffic: free and paid)? 4. How to get them to buy your stuff (conversion: creating something remarkable, pre-selling, branding, trust building, give-aways)? 5. How to keep them and their friends coming back for more (up-selling, cross-selling, affiliate program, joint ventures, self-sustaining lead generation)? Master these 5 areas, one item at a time, and you are golden. But the real secrets lie in knowing not just what to do, but more importantly, how to do it. The web is full of information, but the problem is, the web is full of information! No, that was not a misprint - half of what is in this book is probably out there somewhere on the web, distributed among millions of pages. The problem is that the good information is hiding out there along with the bad information, and there is no easy way to find it. All of that information is of absolutely no use unless someone collects it, reviews it, filters it and validates it. Yes, that last part - validating it - is the most important one. It is so easy to publish your thoughts online, that it has become almost impossible to cut through the clutter and get to the good stuff. You will also learn spectacularly simple and completely free ways to get a spanking new web site (with absolutely no PageRank, no incoming links, no visitors) not just listed on Yahoo! and Google within days, but also get a top ranking on both these search engines (along with the rest) without spending a single dime on SEO, without exchanging a single link, without building a single list, without sending out a single email, without buying a single piece of software that promises "top rankings". Just the two chapters on Traffic Generation and Link Popularity alone will be worth 10 times the price of this book.
Publisher:
Niche Words Publishing
Author:
Ravi Jayagopal
Release Date: 2007-07-19
ISBN/EAN: 0979437601 / 9780979437601
New Price: $16.21 /
Used Price: $17.66 |
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Poor Richard's Web Site Marketing Makeover: Improve Your Message and Turn Visitors Into Buyers |
Whether a Web site's purpose is producing inquiries or sales, the words have to tantalize the visitor with something not available elsewhere, explain the offering thoroughly, and persuade the visitor to take action. For individuals, organizations, and companies on a do-it-yourself budget as well as Web designers and Web marketers, this book delves into the details that make or break a Web site. It shows how to transform a site that just sits at its URL into a site that generates more interest and more orders. Topics covered include gathering leads, marketing copy, content as bait, and graphics and layout. Also included are complete sample makeovers and commentary on 10 different kinds of sites including multi-product sales, a professional firm, subscription publication, brick-and-mortar shop, and Internet services.
Publisher:
Top Floor Publishing
Author:
Marcia Yudkin
Release Date: 2001-10-15
ISBN/EAN: 1930082169 / 9781930082168
New Price: $29.95 /
Used Price: $4.21 |
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The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth |
How companies such as L. L. Bean and Sun Microsystems are using online auctions to help boost their bottom lines From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big business opportunity. The Auction App details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions. Greater numbers of businesses will be able to discover the numerous profitable advantages of utilizing online auctions. The Auction App shows them how to: - Liquidate excess inventory
- Acquire new customers cost-effectively
- Conduct real-time market research
- Provide new avenues of cooperation between sellers and suppliers
"From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big business opportunity. The Auction App details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions."
Publisher:
McGraw-Hill
Authors:
Leland Harden, Bob Heyman
Release Date: 2002-04-16
ISBN/EAN: 0071589678 / 9780071589673
New Price: $27.95 /
Used Price: $51.12 |
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Beyond "e": 12 Ways Technology is Transforming Sales & Marketing |
| The dizzying barrage of new marketing technologies is leading to confusion, the rule of “hype,” and bad marketing investments and decisions. Beyond "e" is designed to help sales and marketing executives look beyond current e-business fads to understand the fundamentals that will distinguish sales and marketing leaders in the future. The book provides a blueprint for using advances in technology—including but not limited to the Web—to get more marketing power for less money. Drawing on case studies from leading marketers such as IBM, Eastman Chemical, eBay, CitiGroup, GM, Dell and many others, author Stephen Diorio explains how sales and marketing leaders can: * Identify where technology can help them grow their businesses faster and get more mileage out of their sales and marketing dollars;
* Develop an action plan to take action today and create competitive advantage tomorrow;
* Anticipate the dramatic changes technology will bring to traditional marketing operations, marketing channels and customers in the coming decade. The winning strategies in Beyond "e" are based on original best practices research and interviews with thousands of customers and sales and leading marketers, and technology trend analysis from the META Group—the leading IT advisory firm.
Publisher:
McGraw-Hill
Author:
Stephen Diorio
Release Date: 2001-11-19
ISBN/EAN: 0071376496 / 9780071376495
New Price: $2.44 /
Used Price: $0.45 |
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Buy It, Sell It, Make Money: Your Guide to Finding and Reselling Luxury Goods for Personal Wealth |
| Buy It, Sell It, Make Money is not about clipping coupons to save twenty cents on a bottle of ketchup. It’s about spending wisely to increase your buying power and living richly without working a high-powered job and earning a million-dollar paycheck. With their unique Flipster System, Daren and Nancy Baughman show you how to find, purchase, and resell luxury items for a remarkable profit. They teach you what to buy and where, how to sell and where, which risks to take, how to negotiate, and ways to avoid common—and costly—mistakes. They keep you apprised of current trends and styles and explain the “trading up” principle so that you can get the high-end goods that most people only dream of owning. The Baughmans also show you how to invest wisely by distinguishing quality goods from mass-made, production-line pieces with a categorized field guide to buying (including “good,” “better,” and “best” name-brand items for the resale market). Don’t be fooled by get-rich-quick schemes promising unbelievable profits. Become a Flipster with Buy It, Sell It, Make Money, and carefully build your own personal wealth as you live a more rewarding and fulfilling life—starting today!
Publisher:
iUniverse, Inc.
Author:
Nancy Baughman
Release Date: 2007-06-25
ISBN/EAN: 0595426891 / 9780595426898
New Price: $12.47 /
Used Price: $12.47 |
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The E-Commerce Arsenal: 12 Technologies You Need to Prevail in the Digital Arena |
| EDM, wireless access, listfeed programs, WAP, XML: They donOt sound sweet, but these (and other) power-packed Web technologies are the honey that keep online customers coming back for more. In the war for Web dominance, the site that converts visitors into loyal customers is the winner! When potential customers drop by a site, they expect an experience that's fast, hassle-free, and packed with useful features--otherwise they'll click that "Back" button and be gone...maybe forever! THE E-COMMERCE ARSENAL explains that mere icing-on-the-cake elements such as colorful graphics or "Flash" effects just don't cut it. Instead, this savvy book presents 12 powerful existing and emerging technologies that enable a Web site to do something that's tangibly valuable to customers. For example: * Shopping "wizards" that help customers find an item (even when they don't know what it's called) * Instant e-mail that confirms an order and gives a delivery date * Personalization of the site for each customer's interests. Both marketers (who don't know how these technologies work) and computer professionals (who want to grasp their profit potential) will find detailed information on these "killer apps." Divided into three areas (driving traffic, site functionality, and customer service), the book provides: * A jargon-free explanation of each technology (what it can do and how it works) * Examples of current sites using each technology (illustrated with screen captures) * Resource information for implementing each technology. THE E-COMMERCE ARSENAL gives readers 12 lethal weapons that attract customers-- and keep them coming back.
Publisher:
AMACOM
Author:
Alexis D. Gutzman
Release Date: 2001-01-26
ISBN/EAN: 0814406238 / 9780814406236
New Price: $3.73 /
Used Price: $1.75 |
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How To Be An Index Investor |
| The first book to introduce all investorsÂÂfrom aggressive day traders to conservative long-term tradersÂÂto the high-leverage, high-profit world of index trading Index investments work like an index fund, trade like a stock - and have become Wall Street's hottest new investing phenomenon! Although profit potential and versatility has made day traders flock to this new vehicle, How to Be an Index Investor provides step-by-step instructions on how all investors can immediately use these all-purpose securities for both instant profits and protection against risk. From basic S&P and NASDAQ indexes to elaborate SPYDERS and WEBS, this book contains detailed explanations of the major index trading securities. Investors searching for more information on the ins and outs of index trading will find: - Strategies for electronic day trading of the indexes
- Techniques and insights from index-trading stars
- Tips for indexing world markets
Publisher:
McGraw-Hill
Author:
Max Isaacman
Release Date: 2000-05-25
ISBN/EAN: 0071356835 / 9780071356831
New Price: $14.97 /
Used Price: $2.00 |
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