Useful Books and Software

In the war for Web dominance, the site that converts visitors into loyal customers is the winner! When potential customers drop by a site, they expect an experience that's fast, hassle-free, and packed with useful features--otherwise they'll click that "Back" button and be gone...maybe forever!

THE E-COMMERCE ARSENAL explains that mere icing-on-the-cake elements such as colorful graphics or "Flash" effects just don't cut it. Instead, this savvy book presents 12 powerful existing and emerging technologies that enable a Web site to do something that's tangibly valuable to customers. For example:

* Shopping "wizards" that help customers find an item (even when they don't know what it's called) * Instant e-mail that confirms an order and gives a delivery date * Personalization of the site for each customer's interests.

Both marketers (who don't know how these technologies work) and computer professionals (who want to grasp their profit potential) will find detailed information on these "killer apps." Divided into three areas (driving traffic, site functionality, and customer service), the book provides:

* A jargon-free explanation of each technology (what it can do and how it works) * Examples of current sites using each technology (illustrated with screen captures) * Resource information for implementing each technology.

THE E-COMMERCE ARSENAL gives readers 12 lethal weapons that attract customers-- and keep them coming back.

Publisher: AMACOM
Author: Alexis D. Gutzman
Release Date: 2001-01-26
ISBN/EAN: 0814406238 / 9780814406236

New Price: $3.11 / Used Price: $1.74

New Price: $8.13 / Used Price: $4.47

The first book to introduce all investors­­from aggressive day traders to conservative long-term traders­­to the high-leverage, high-profit world of index trading

Index investments work like an index fund, trade like a stock - and have become Wall Street's hottest new investing phenomenon! Although profit potential and versatility has made day traders flock to this new vehicle, How to Be an Index Investor provides step-by-step instructions on how all investors can immediately use these all-purpose securities for both instant profits and protection against risk.

From basic S&P and NASDAQ indexes to elaborate SPYDERS and WEBS, this book contains detailed explanations of the major index trading securities. Investors searching for more information on the ins and outs of index trading will find:

• Strategies for electronic day trading of the indexes
• Techniques and insights from index-trading stars
• Tips for indexing world markets

New Price: $14.96 / Used Price: $5.56

From the bestselling authority on eBay--an online shopping guide that saves brides and grooms thousands of dollars

According to weddingchannel.com, the average wedding costs more than $10,000. But through the bargain-hunting power of eBay, it's possible to cut this budget down and plan an entire wedding for a savings of 80 percent! Everything can be purchased online, including dresses, invitations, flowers--even gifts for the wedding party. This complete guide helps couples navigate this hot eBay category with tips on:

• What to do if the received products aren't what was expected or if they don't fit
• When to start bidding to keep plans on track
• How to resell items after the wedding
• Using eBay to plan a fabulous and affordable honeymoon

Also includes advice from 60 eBay wedding PowerSellers.

New Price: $3.77 / Used Price: $2.70

Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for:

• E-mail list brokers and service bureaus
• Credit card companies and corporations offering merchants accounts
• Books and software on Web marketing
• Online advertising services

New Price: $26.70 / Used Price: n.a.

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From Audis to iMacs, Beetles to palm-tops, the design secrets behind some of the biggest business success stories of all times

"Del Coates has written a definitive playbook for product managers on how to cultivate winning design leadership strategies."­­Betty Baugh, President of the Industrial Designers Society of America

In Watches Tell More Than Time, awardwinning designer and mentor Del Coates explains the importance of product design for businesspeople and other nondesigners. From an explanation of the physiology of our responses to product design, to secrets of achieving harmony and elegance, to the impact of computer-assisted modeling on modern design, Coates covers the topic from every angle, using real-life product design case studies to illustrate his points. A lively and accessible exploration of the fascinating world of product design, written by an internationally acknowledged master, Watches Tell More Than Time will appeal to managers and executives, marketing professionals, and design junkies interested in the subject.

New Price: $19.94 / Used Price: $6.40

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