| No techno babble...just good indispensable advice | Rating:  |
My business (and therefore practically my whole life) depends on email marketing. That's why I thought I could skip the Introduction and first three chapters, since they seemed to be written to do a sell job on how important email marketing is to growing your business.
However, I'm so glad I didn't skip them, because Mr. Churchill taught me what a complex sale is and how I needed to look at my business differently. You see, recently I had begun marketing this new higher-end (i.e. very expensive) book marketing program and I had been getting very frustrated with the results I was getting.
It works brilliantly, so I didn't know why the sales leads weren't converting. I thought perhaps the market was going dry, or my sales staff was losing their edge, or maybe the down economy was forcing people away from promoting their books and I should consider a new business.
I was so good to find out it wasn't the economy, and I don't have to hire new sales people, and there is no need to change businesses. I just needed to treat my email marketing differently.
The rest of the book was extremely valuable in putting together the right plan of action. There was no techno-babble, just straightforward, plain language guidance that I could understand and apply.
If you have a business with a complex sales cycle and it's in the slow lane, or if you want to add a higher end product or service and create success right from the start, then I highly recommend you get this book.
Winton Churchill's system will attract more prospects and kick their buying into high gear, because it teaches them how to make their decisions faster and with greater confidence. And, if you're in a situation like I was, it will reduce the wear and tear on both you and your sales team. It should be required reading for every sales manager.
DrProactive Randy Gilbert, #1 Business Adviser to Authors |
| Total Votes: 5, Helpful Votes: 5, Date: 2008-09-02 |
| |
| Email Marketing for Complex Sales - Worked for Me! | Rating: |
| Winton Churchill makes this subject understandable for any type business owner. I have put his strategies to use and I have watched my business grow right in front of my eyes. I do not come from a business background and I had the traditional thinking for marketing which does not work any more. I am looking forward to the next book or maybe the next step is a coaching program. |
| Total Votes: 2, Helpful Votes: 2, Date: 2008-08-27 |
| |
| A Must Read for Both New and Experienced Marketeers Implementing Continuous Email Campaigns | Rating: |
Great book...really drills in on the complex sale issues...stays away
from jargon...easy to read and understand...a good blueprint (and usable step-by step methodology)for anybody thinking about ethical email lead generation and email marketing.
|
| Total Votes: 3, Helpful Votes: 3, Date: 2008-08-11 |
| |
| A B2B must read. | Rating: |
| This is required reading for any B2B business owner that has to build a relationship with their prospects before they buy. |
| Total Votes: 3, Helpful Votes: 3, Date: 2008-07-28 |
| |
| Excellent read | Rating: |
| I enjoyed this book and found it filled with usefull imformation. Opened my eyes to the new world of marketing. |
| Total Votes: 1, Helpful Votes: 1, Date: 2008-07-10 |
| |
| No techno babble...just good indispensable advice | Rating: |
My business (and therefore practically my whole life) depends on email marketing. That's why I thought I could skip the Introduction and first three chapters, since they seemed to be written to do a sell job on how important email marketing is to growing your business.
However, I'm so glad I didn't skip them, because Mr. Churchill taught me what a complex sale is and how I needed to look at my business differently. You see, recently I had begun marketing this new higher-end (i.e. very expensive) book marketing program and I had been getting very frustrated with the results I was getting.
It works brilliantly, so I didn't know why the sales leads weren't converting. I thought perhaps the market was going dry, or my sales staff was losing their edge, or maybe the down economy was forcing people away from promoting their books and I should consider a new business.
I was so good to find out it wasn't the economy, and I don't have to hire new sales people, and there is no need to change businesses. I just needed to treat my email marketing differently.
The rest of the book was extremely valuable in putting together the right plan of action. There was no techno-babble, just straightforward, plain language guidance that I could understand and apply.
If you have a business with a complex sales cycle and it's in the slow lane, or if you want to add a higher end product or service and create success right from the start, then I highly recommend you get this book.
Winton Churchill's system will attract more prospects and kick their buying into high gear, because it teaches them how to make their decisions faster and with greater confidence. And, if you're in a situation like I was, it will reduce the wear and tear on both you and your sales team. It should be required reading for every sales manager.
DrProactive Randy Gilbert, #1 Business Adviser to Authors |
| Total Votes: 5, Helpful Votes: 5, Date: 2008-09-02 |
| |
| Email Marketing for Complex Sales - Worked for Me! | Rating: |
| Winton Churchill makes this subject understandable for any type business owner. I have put his strategies to use and I have watched my business grow right in front of my eyes. I do not come from a business background and I had the traditional thinking for marketing which does not work any more. I am looking forward to the next book or maybe the next step is a coaching program. |
| Total Votes: 2, Helpful Votes: 2, Date: 2008-08-27 |
| |
| A Must Read for Both New and Experienced Marketeers Implementing Continuous Email Campaigns | Rating: |
Great book...really drills in on the complex sale issues...stays away
from jargon...easy to read and understand...a good blueprint (and usable step-by step methodology)for anybody thinking about ethical email lead generation and email marketing.
|
| Total Votes: 3, Helpful Votes: 3, Date: 2008-08-11 |
| |
| A B2B must read. | Rating: |
| This is required reading for any B2B business owner that has to build a relationship with their prospects before they buy. |
| Total Votes: 3, Helpful Votes: 3, Date: 2008-07-28 |
| |
| Excellent read | Rating: |
| I enjoyed this book and found it filled with usefull imformation. Opened my eyes to the new world of marketing. |
| Total Votes: 1, Helpful Votes: 1, Date: 2008-07-10 |
| |
