Useful Books and Software
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Page 8 of 361
Total results: 3609 |
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Syndicating Web Sites with RSS Feeds For Dummies ® |
| So you have a business and you have a Web site. Bravo! You re doing all the right things to be successful. But wait the information on your Web site needs to be updated, and your customers need to know. Good heavens, didn t you spend half of last week doing that? There s got to be a quicker, easier way to keep your clientele informed, and while we re at it, how about building your business too? RSS can come to your rescue, but first you need to know what it is and how to use it. Syndicating Web Sites With RSS Feeds For Dummies has what you need to know to get up and running fast and with today s flood of constantly-changing information, fast is a top priority. Here, in plain English, you ll find out how to: - Use RSS to drive traffic to your Web site and build brand awareness
- Choose and install the right software, set up RSS feeds, and decide on the format that meets your needs
- Create RSS feeds from scratch, or put a news reader on your Web site
- Improve your site s ranking in search engines and build customer loyalty
- Enable your customers to choose when and how they receive updated information
- Tailor information for your audience and publish all your updates quickly and easily
- Promote your RSS feed and explain to your customers how to use it
- Provide added value for your customers
Making the most of RSS can make life easier for both you and those who do business with you. Syndicating Web Sites With RSS Feeds For Dummies will help you maintain fresh content for your Web site, blog, or e-zine, promote your site and establish links to it, and even update vital documents like employee guides, price lists, and procedures manuals, quickly and easily.
So you have a business and you have a Web site. Bravo! You’re doing all the right things to be successful. But wait — the information on your Web site needs to be updated, and your customers need to know. Good heavens, didn’t you spend half of last week doing that? There’s got to be a quicker, easier way to keep your clientele informed, and while we’re at it, how about building your business too? RSS can come to your rescue, but first you need to know what it is and how to use it. Syndicating Web Sites With RSS Feeds For Dummies has what you need to know to get up and running fast—and with today’s flood of constantly-changing information, “fast” is a top priority. Here, in plain English, you’ll find out how to: - Use RSS to drive traffic to your Web site and build brand awareness
- Choose and install the right software, set up RSS feeds, and decide on the format that meets your needs
- Create RSS feeds from scratch, or put a news reader on your Web site
- Improve your site’s ranking in search engines and build customer loyalty
- Enable your customers to choose when and how they receive updated information
- Tailor information for your audience and publish all your updates quickly and easily
- Promote your RSS feed and explain to your customers how to use it
- Provide added value for your customers
Making the most of RSS can make life easier for both you and those who do business with you. Syndicating Web Sites With RSS Feeds For Dummies will help you maintain fresh content for your Web site, blog, or e-zine, promote your site and establish links to it, and even update vital documents like employee guides, price lists, and procedures manuals, quickly and easily.
Publisher:
For Dummies
Author:
Ellen Finkelstein
Release Date: 2005-04-08
ISBN/EAN: 0764588486 / 9780764588488
New Price: $7.54 /
Used Price: $6.00 |
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The Wireless Web: How to Develop and Execute A Winning Wireless Strategy |
| Develop and execute winning wireless strategies for your company Offering the prospect of instantaneous, cable-free Internet connectivity and an array of Web services to cell phones, handheld computers, and other mobile devices, wireless technology is already changing the way business is done, on and off the Web. If you're a non-technical executive or manager who needs to get up to speed as quickly as possible on this "next big thing" in the world of eCommerce, you need Bryan Bergeron's The Wireless Web. Writing from a business perspective, Bergeron fills you in on the key concepts and important technologies involved. You get a detailed look at the domestic wireless market as well as the European and Asian markets. Most importantly, he provides you with a complete blueprint for capitalizing on the new wave of eCommerce. A companion Web site gives you updates and links to other sites offering the latest information on the state of wireless eCommerce
Bryan Bergeron's The Wireless Web was written for non-technical executives and managers who need to get up to speed, as quickly as possible, on this "next big thing" in the world of eCommerce.
Publisher:
McGraw-Hill Companies
Author:
Bryan Bergeron
Release Date: 2001-05-21
ISBN/EAN: 0071373594 / 9780071373593
New Price: $1.40 /
Used Price: $0.01 |
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The Anglosphere Challenge: Why the English-Speaking Nations Will Lead the Way in the Twenty-First Century |
Coining the term anglosphere to describe a loose coalition based on a common language and heritage, James C. Bennett believes that traits common to America and other English-speaking nations--a particularly strong and independent civil society; openness and receptivity to the world, its people, and ideas; and a dynamic economy--have uniquely positioned them to prosper in a time of dramatic technological and scientific change. In a wide-ranging exploration back to the Industrial Revolution and into the future, The Anglosphere Challenge gives voice to a growing movement on both sides of the Atlantic.
Publisher:
Rowman & Littlefield Publishers, Inc.
Author:
James C. Bennett
Release Date: 2004-10-15
ISBN/EAN: 0742533328 / 9780742533325
New Price: $41.65 /
Used Price: $8.40 |
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Business Law Today, Standard Edition: Text and Summarized Cases--E-Commerce, Legal, Ethical and International Environment (with Online Research Guide) |
This text provides the legal credibility, authoritativeness, and comprehensiveness of a traditional business law book, while also offering the visual appeal and student friendly features students are used to seeing in books for many of their other courses. Though the text is ?fun? for students to read, it does not accomplish this at the expense of important information ? it goes into the necessary detail to completely explain law topics. The book truly offers an instructor the best of both worlds ? a credible business law source, which students will be motivated to read. Its magic and the cornerstone of its widespread success is in this ability to appeal to both instructors and students without being mutually exclusive. It also offers the most comprehensive teaching and learning support package on the market, with something to fit many different instructional or learning styles ? a reflection of West Legal Studies in Business?s continual commitment to partnership, leadership, and innovation in providing the highest quality materials available for Business Law instructors and students. This text explicitly meets the AACSB curriculum requirements.
Publisher:
South-Western College/West
Authors:
Roger LeRoy Miller, Gaylord A. Jentz
Release Date: 2005-01-06
ISBN/EAN: 0324204833 / 9780324204834
New Price: $25.00 /
Used Price: $3.99 |
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Creative Destruction: Business Survival Strategies in the Global Internet Economy |
More than fifty years ago, Joseph Schumpeter stated that processes intrinsic to a capitalist society produce a "creative destruction," whereby innovations destroy obsolete technologies, only to be assaulted in turn by newer and more efficient rivals. This book asks whether the current chaotic state of the telecommunications and related Internet industries is evidence of creative destruction, or simply a result of firms, governments, and others wasting valuable resources with limited benefits to society as a whole. In telecommunications, for example, wireless, IP, and cable-based technologies are all fighting for a share of the market currently dominated by older, circuit-switched, copper-terminated networks. This process is accompanied by mergers, acquisitions, bankruptcies, and investment and divestment in worldwide markets.
The selections discuss the primary challenge facing firms, governments, and other players: how to exploit the opportunities created by such destructive dynamics. They highlight the importance of national regulations promoting competition and nonmonopolistic market structures, as well as the role of new technologies such as the Internet in driving down the price and speeding the diffusion of innovative products and services in telecommunications, media, electronic retailing, and other "new economy" industries.
Publisher:
The MIT Press
Author:
Release Date: 2001-03-19
ISBN/EAN: 026213389X / 9780262133890
New Price: $7.55 /
Used Price: $0.68 |
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Digital Aboriginal |
Digital Aboriginal, by Mikela Tarlow with Philip Tarlow, proposes a rather unique approach for those seeking innovative ways to stay abreast of today's high-tech business environment: reach back to the "magical, networked, multidimensional world" of the aborigines for inspiration and direction. The authors--she's a specialist in organizational learning; he's an internationally recognized artist--believe knowledge of the nomadic ways of the desert meshes perfectly with the modern needs of the workplace. In four sections that look into aboriginal behavior in the context of the digital age, they show how various key aspects can be appropriated with mostly familiar strategies and skills. They do this by examining information as a digital commodity; myths, stories, and rituals and the shaping of culture and commerce; independence, privacy, and human interaction in relation to peak performance; and moving permanently outside the box on the road to living differently. Scores of companies from Home Depot and Coca-Cola to small Web developers and consultancies are cited for their relevant applications in specific areas, and extensive sidebars in each section address the Grateful Dead Theory of Marketing, branding through entertainment, the freelance residents of Free Agent Nation, "seeing with new eyes," and other appropriate topics. --Howard Rothman
Once people moved freely in a world strung together not by roads or wires but by impressions, stories, and images. For these people, simple communication skills helped the individual stay tuned in with his everyday concerns. For centuries, the modern world branded these people "primitive." But in Digital Aboriginal, two noted authors show that technology-driven information-moving as freely as the wind-now blurs old borderlines, and that in many ways our survival instincts resemble those of our mobile ancestors. In this brilliant, forward-thinking book, Mikela and Philip Tarlow urge business managers to re-imagine strategies and customers the way today's leading companies do: - Rockport Shoes totally changed its marketing strategy to encourage less talk at its customers and to absorb more talk from them. The new economy is about conversation, and everyone has a story to tell.
- Mega-camping gear supplier REI turned its Seattle store into a 100,000-square-foot simulation of an outdoor experience. In the world of digital nomads, brick-and-mortar stores are becoming oases that connect the nomad's environment to the product.
- W.L. Gore, the maker of GORE-TEX, pioneered a tribal structure in which workers "look around for something to do" instead of staying locked in job descriptions. In a world driven by external connections, the best companies make new internal connections.
- 3M Corporation is famous for its 15 percent rule: Employees are authorized to spend 15 percent of every workday just experimenting with ideas. Aborigines grant ultimate respect to the dreamer.
By looking into the past, we can see our future. Digital Aboriginal will help managers, entrepreneurs, and CEOs enter this new age with a clearer vision of new markets, new products, new companies, and new rewards on the digital frontier.
Publisher:
Business Plus
Authors:
Mikela Tarlow, Philip Tarlow
Release Date: 2002-04-24
ISBN/EAN:
New Price: $7.96 /
Used Price: n.a. |
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The E-Privacy Imperative : Protect Your Customers' Internet Privacy and Ensure Your Company's Survival in the Electronic Age |
| With their potential for vicious customer backlash and devastating sales drops, Internet privacy infractions--such as selling e-mail lists and personal data or operating an insecure site where credit-card or competitive-pricing information can be stolen--have become deadly serious business concerns. The E-Privacy Imperative is especially designed to help Web site owners and operators protect themselves, their customers, and their businesses through careful technology practices and responsible information handling. Readers will: * Understand the key arguments of privacy advocates, including major threats to privacy and federal regulations concerning privacy
* Learn to avoid both purposeful and accidental or negligent invasions of privacy
* Communicate security and privacy policies to customers and potential customers--to assuage their fears and keep them coming back for more.
Publisher:
AMACOM
Authors:
Mark S. Merkow, James Breithaupt
Release Date: 2001-12
ISBN/EAN: 0814406289 / 9780814406281
New Price: $4.92 /
Used Price: $2.18 |
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ebXML Simplified: A Guide to the New Standard for Global E Commerce |
| The first guide to understanding ebXML and its strategic implementation Just ratified in March 2001, ebXML is the new standard for B2B data exchange and the cornerstone of the next generation of B2B applications. IT managers are now scrambling to plan for the huge and complex job of upgrading their non-XML legacy systems. This book provides a concise, yet thorough introduction to ebXML and features guidelines for making strategic decisions concerning ebXML implementation. Following an overview of ebXML, the problems it solves, and how it relates to other standards, the author explains how major B2B vendors plan to integrate ebXML into their products. Eric Chiu then takes a detailed look at ebXML's technical architecture, with discussions of its design conventions and each of the major specifications that comprise ebXML. - ebXML is the cornerstone technology for the next generation of B2B applications
- 800f all B2B traffic by the year 2003 will use ebXML
- The book provides business and IT managers with a quick introduction to the essentials of ebXML
The first guide to understanding ebXML and its strategic implementation Just ratified in March 2001, ebXML is the new standard for B2B data exchange and the cornerstone of the next generation of B2B applications. IT managers are now scrambling to plan for the huge and complex job of upgrading their non-XML legacy systems. This book provides a concise, yet thorough introduction to ebXML and features guidelines for making strategic decisions concerning ebXML implementation. Following an overview of ebXML, the problems it solves, and how it relates to other standards, the author explains how major B2B vendors plan to integrate ebXML into their products. Eric Chiu then takes a detailed look at ebXML's technical architecture, with discussions of its design conventions and each of the major specifications that comprise ebXML. ebXML is the cornerstone technology for the next generation of B2B applications 80% of all B2B traffic by the year 2003 will use ebXML The book provides business and IT managers with a quick introduction to the essentials of ebXML
Publisher:
Wiley
Author:
Eric Chiu
Release Date: 2002-06-15
ISBN/EAN: 0471204757 / 9780471204756
New Price: $14.90 /
Used Price: $2.99 |
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Electronic Marketing |
Publisher:
John Wiley & Sons
Author:
Margo Komenar
Release Date: 1996-11
ISBN/EAN: 0471155535 / 9780471155539
New Price: $5.00 /
Used Price: $0.01 |
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The Free Agent Marketing Guide (Successful Independent, 2) |
This book will help any free agent, independent consultant, contractor, or freelancer, master many overlooked marketing techniques and increase profits. Even if you have a shoestring budget, this essential resource provides plenty of ideas for marketing your brand and getting your value proposition in front of your customers. The book includes over 180 resources and more than 100 profit-driving marketing ideas for the time-pressed and budget challenged. Celebrity blurbs include Jay Conrad Levinson (author of "Guerrilla Marketing" series of books), Dan Pink (author of "Free Agent Nation"), Seth Godin (author of "Purple Cow"), Alan Weiss (author of "Million Dollar Consulting"), and others.
Publisher:
New Year Publishing LLC
Author:
Douglas P. Florzak
Release Date: 2004-01-01
ISBN/EAN: 0967156505 / 9780967156507
New Price: $13.52 /
Used Price: $12.44 |
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